Michael X. Heiligenstein Email & Phone Number

Greater New York City Area

► Directed SEO growth at Fit Small Business, an informational website publishing articles on business topics. Under my leadership, our search audience grew from 200,000 to over 4 million monthly readers.► Collaborated across teams to standardize and scale our core article process, so that we could write, optimize, monetize, publish, and promote over 50 articles every week.► Built my team to 30 people and promoted 8 team members to managers as we grew the company.

New York City Metropolitan Area

► Conducted extensive data analysis and A/B testing across areas such as user experience, structured data, rich snippets, site speed, internal linking, topical site structure, and search intent, with the aim of maximizing both traffic and conversions.► Documented and deployed company-wide standards based on the results of said research.► Promoted the company via content-based PR campaigns, ongoing outreach, and passive strategies to garner over 100 quality backlinks per week.

New York City Metropolitan Area

► Standardized optimization and monetization processes, in line with SEO and CRO best practices.► Maintained content calendar, managed last-pass edits, and published 30+ articles per week.► Created and deployed reporting framework to render our traffic growth clear and legible across the organization.

New York City Metropolitan Area

► Edited, optimized, published, and promoted up to 15 articles per week. ► Quickly learned a wide range of SEO skills and trained these skills to others as we grew the team.

Indianapolis, Indiana Area

Charlottesville, Va