Principal Lead Designer - Hearthstone
Irvine, Ca, Us
- Led, managed, and grew the Hearthstone UX/UI department including UX designers, UI artists, Unity implementation designer. Managed managers and contract teams- Responsible for recruiting, team member performance appraisal, and career development- Established a healthy design co-working culture within the UX team (in-person and remote)- Refined Hearthstone's unique 3d user interface development process pipeline from prototyping to implementation, as well as evangelizing product's philosophical nature of intuitive, minimal, story-driven, cross-platform UX design to the broader organization- Leadership collaboration with art, game/system design, engineering, growth, marketing, web, and user research teams Leadership in UX:- Gameplay- Hearthstone: Mercenaries- Hearthstone: Battlegrounds- Hearthstone: shop UI revamp- Hearthstone: In-game Tournament (canceled)- Tavern Pass, Achievements system, revamped Quest system, Player profile, social system