Director Of Ecommerce And Design
Shenzhen, Guandong, Cn
Alcatel is an international mobile technology brand that designs, develops and markets globally a growing range of mobile and internet devices. For over 20 years, the Alcatel brand has brought consistent innovation and quality in mobile telephony. Currently, one of the fastest growing mobile phone manufacturers in the world. • Was recruited to build and lead the direct to consumer (B2C/D2C) eCommerce and digital marketing strategies for North America, North Asia, and Latin America• Built a high-performing technical team and designed an aggressive eCommerce strategy, leading the technology set up, UI/UX design, reverse logistics and customer support. • Launched an eCommerce platform in 4 months, growing revenue to $1.6 million and site visits to 1 million in just 6 weeks. Growth has been steady week-over-week, and reduced fraud to 0.001% from 4%.• Managed creative direction for all eCommerce related assets. Including set direction, model cast, site procurement, post-processing management, and production.• Grew team to 15 FTE, 17 vendors and 3 agencies.• Managed the website development and launch of new business acquisitions• Oversaw the successful launch of over 45 products in 6 months to the eCommerce website.• Launched and grew the newly acquired Black Berry brand in the US and Canada• Responsible for $10m operation budget.• Launched Black Berry Mobile’s digital strategy in the US and Canada• Indirectly managed teams in India, China, Canada, Mexico, and France.Working with our parent brand TCL, relaunched the BlackBerry brand in coordination with the February 25th, 2017 announcement at Mobile World Congress.