Courses: Social Commerce and Digital & Social Selling• Key stakeholder in setting both short- and long-term goals for both courses. • Contributing to building out the course content and the educational plans to establish their adherence to real market needs and the ever-changing marketing landscape. • Evaluating course results, including but not limited to student feedback, completion rate, discussions with industry colleagues as well as school representatives to enhance and refine.• Writing declarations of intent, outlining objectives, goals, and the purpose of both courses to get them approved for the forthcoming year.

• Responsible for owned digital channels, including Instagram, Facebook, YouTube and LinkedIn, and the blog. • Building go-to-market plans and strategies for global social media with a focus on content and community. • Leading the development of creative briefs for global social media and effectively direct a team of creators to bring the vision to life.• Collaborating with various departments such marketing, PR, sales, production to align strategies with our broader business objectives. • Ensuring brand consistency across local markets through ownership and development of local social media strategies. • Establishing key performance indicators and making data driven decisions to ensure continuous success of results – so far, contributing to 20% growth of digital communities, 100% increase of impressions, and 1200% increase of engagements. • Managing a team of two; Global Social Media Specialist and Global Digital Community Manager. • Planning and implementing processes, workflows, and systems for various marketing functions such as content marketing and partnerships. • Budget owner, ensuring optimal allocation of resources and adherence to financial guidelines. Developed and implemented comprehensive budgeting strategy resulting in improved boosting results and financial efficiency.

Programs: Strategic Communication and Production Management• Developed parts of the course material.• Delivered engaging lectures, facilitated discussions and lesson exercises to put things into practice. • Developed and assigned multiple case studies for the students to collaborate on as a group project which was an integral part of the course examination. • Received continuous positive feedback from students, enhancing the learning experience.Selection of lectures and content: Production ManagementSeptember 2021Title: “How to launch a campaign as a global lifestyle brand across different social media channels.”• Brand communication • Strategy anchored in objectives and goals • How to build a creative brief • Budgeting • Case study: build a full campaign plan for the launch across social media from ideation to final productStrategic Communication October 2022Title: “Strategic channel performance analysis from a global lifestyle brand perspective."• Brand communication • Content and community strategy• How to understand and measure success of activations • Defining our target audience • Case study: Analysis of set target audience and their use of the internet and digital platforms with the continuation of how we can reach them – anchored in data and facts

Topic: Content Marketing • Global content strategy • Content creation • Audience Engagement • Planning and management • Metrics and analytics – data-driven decision making

• Managed owned digital channels, including Instagram, Facebook, YouTube and the blog. • Crafted and executed the global social media marketing strategy, emphasizing on community and content marketing. • Drove global awareness as a main objective across digital channels through the close collaboration with the Global Artist Relations and Influencer Marketing Manager as well as the Global Event and Content Production Manager. • Played a pivotal role as one of three key stakeholders in orchestrating global content production and content marketing strategy executions.• Facilitated production partner outreach as a part of the above, creating creative briefs, statement of work, and contracts to optimize project delivery and outcome. • Led the development of global social media content briefs, guiding an internal creative team to execute visions into impactful content while overseeing approval and brand guideline adherence. • Established strategic KPIs, continuously analysing global social media performance to drive data-informed decisions. • Sourced and hired freelance collaborators, including photographers and journalists. • Oversaw proofreading and approval all editorial content. • Stayed current with music trends and explored innovative ways for artists that represented the brand to resonate with the target audience across digital. • Actively contributed to the expansion and cultivation of our global artist network. • Assisted in selecting Influencer Marketing Agencies, managing relationships and partnerships.

Responsible for conceptualizing new content ideas and creating engaging content that represents the brands values and visual identity across all Happy Socks social media channels, including but not limited to Facebook, Instagram, Twitter, Pinterest, SnapChat, LinkedIn and YouTube. Team lead for community management across all mentioned channels.

Influencer marketing including CRM management of inluencers and B2B client management as well as translation and proofreading campaign and product copy from English to Italian.

Responsible for the planning and procurement of the documentary ”Sextemplet”, aired on SVT and SVT Play.

Factotum during the recordings of the reality show “Lyxfällan” aired on TV3. Factotum during the recordings of the reality show “112 - på liv och död” aired on TV4.

News reporter between 2010 and 2013. Editor and reporter for the weekly spread dedicated to youth between September of 2010 and May of 2012. Editor, Reporter, Photographer for the local pages of Öland during the summer of 2012. Editor for the family pages during the summer of 2013.

Editor and Translator for the web series Studio Milano, broadcasted live during “Salone del Mobile”, the furniture design week in Milan.