My Vu (Chloe) Email & Phone Number

Ho Chi Minh City, Vietnam

- Planned and undertook the annual marketing campaign - Managed campaign budget of both ATL&BTL within approved - Worked closely with Creative team/ Trade Marketing/ Media/ E-commerce/ Merchandise/ Region, Store, etc..from planning to implementing the marketing campaign to achieve the campaign goal- Collaborating with the agency to carry out the components of the campaign- Deep-dived into data analytics to optimize customer promotion and marketing activities- Developed new creative products such as KV/ viral clips/ new concepts... to build brand love/loyalty- Worked closely with our partners such as Panasonic, LG, Samsung, Electrolux, Hitachi, Sharp, Toshiba, Philips, and Dyson,... to plan and implement marketing activities for boot sales at Nguyen Kim (distributor channel)

Ho Chi Minh City, Vietnam

- Planned and managed a full-year e-commerce campaign based on brand & partners activities, especially during the peak season of E-commerce- Collaborated with internal and external stakeholders to deliver and achieve the business KPIs and customer journeys- Ensure solid turnover and meet long-term & short-term traffic & sale target- Planned, managed, monitored, and followed to achieve performance within the budget of 5 billion VND in a year- Deep dive into data analytics to optimize the ROI of Marketing solutions and commercial schemes. Brainstormed & updated insight to plan commercial schemeIn charge Project: WIPRO - include brands such as Romano, Enchanteur, MaxKleen, Bio-essence, Carrie Junior, Aiken, Gervenne

Hanoi, Thành Phố Hà Nội, Vietnam

Vietnam Sandalwood Group (FMCG, Agriculture) is the pioneer build ecosystem and develop Indian Sandalwood Trees in Viet Nam. We focus on research, develop product extract from sandalwood, and bring it to the market. As a Marketing Team Lead, I did:- Managed marketing-mix activities of the product to achieve short and long-term business objectives; including revenue, sales, profit, and market share targets.- With the Sale Manager, built distribution channels strategically.- My team and Design Agency created new packaging for all products.- Built and implemented online distribution channels such as Facebook, web, E-commerce: Shopee, Tiki, Lazada, Sendo, Amazon- Built Marketing team for the company (recruitment & training for newbies)- With CEO, built Brand Strategies for Gplus in long term and short termWith R&D, we created a new concept product and strategy for launching the product in the market.- Managed key partners (agencies) to assure smooth implementation of partnerships and a good relationship.- Managed key customers to build a great relationship and understanding their insight, find new and exciting ways to engage them via social media channels and offline events.

Ha Noi

Item du Jour belongs to AZ Vietnam Cultures and Communication Ltd. is a Fashion Designer in the local market. As a Marketing Executive, I had to: - Managed content on media channel such as Facebook/ Instagram/ Website- With Brand Manager, built Content Strategies in all media channels- Collaborate with Stylist and Design to plan and develop content. Support to execute photoshoots and video production.- With the Sale team, deployed promotion program- Measured and reported the effectiveness of media channel for Brand Manager