Working alongside the MD and Sales Director, I am responsible for strategising, implementing and reporting on all marketing activity for The Shower Lab. In 2019, I worked closely with an independant marketing agency to rebrand the business, giving it a more premium feel and pushing a focus on innovation and customer service. From here, I worked with our independent website designer to create a new, responsive website that showcased the brand and produced a Social Media and Digital Marketing strategy to promote this and boost brand awareness.

The Social Bee was founded to create effective social media strategies and advise business owners on how best to utilise social media marketing. Offering different levels of assistance from consultancy through to Social Media Management, we have a flexible support system that works with clients to deliver the best results every time. More information is available on our website - http://myacynthia.wixsite.com/thesocialbee

With over 10 years of experience, I have spent the past decade creating social media content for a vast array of clients as well as extensive copywriting work for a variety of needs. From re-writing entire websites to creating regular, SEO-focused blog content to help drive organic traffic, my copywriting skills have supported the goals of numerous businesses. I have a professional background in luxury marketing with experience spreading from premium jewellery brands to lifestyle coaches and expanding tradesmen. I'm here to help you discover the power of exceptional copy for your business.

I have increased Fraser Hart's Social Media followers (overall) by 3,046% (correct as of March 2016). Working closely with the Marketing, Buying and eCommerce departments, my primary focus is to build a strong, recognisable brand for both Fraser Hart and Fields Jewellers. Working with closely with our fashion and premium brands, influencers and our internal departments, I have built a strong followings for both Fraser Hart and Fields Jewellers using competitions, rich content and increased engagements with our followers. The company prides itself in excellent customer service and, working closely with the Customer Service department, I have devised and implemented a procedure for dealing with compliments and complaints. Identifying key influencers within the fashion, jewellery, watches and luxury industries, I have organised product placement, in-store events and competitions enabling us to build strong organic brand ambassadors. This has also helped strengthen our relationships with the brands and external agencies we work with and have helped in strengthening our brand. Working closely with our Digital Marketing Manager and an external Marketing Agency, I have reformatted our blog structure to aid SEO, produced and continue to work on Google+ pages for both the overall brand and each individual store and work closely with the agency to identify potential opportunities. With focus on our own diamond products and luxury brands, I have worked alongside the Digital Marketing Manager on a link building project to further improve our Google rating and SEO functionality. The pages in which I am sole Manager are:Facebook: https://www.facebook.com/FraserHart.Jewellers/Twitter: https://www.twitter.co.uk/fraserhartuk/Instagram: https://www.instagram.com/fraserhartuk/Pinterest: https://uk.pinterest.com/fraserhartuk/Blog: www.fraserhart.co.uk/blogFacebook: https://www.facebook.com/FieldsJewellers/Instagram: https://www.instagram.com/fieldsjewellers/

Working closely with the founders of this small children pyjama and nightwear company, I provided advice on the initial launch of their Facebook page. Working with their latest launch and the product lines unique to their business, I researched similar companies and took inspiration from their aspirational competition to re-photograph in a lifestyle setting - removing the continual use of stock images. Utilising the Social Media success of the company's contributing brands, I organised a number of Facebook competitions which resulted in a significant rise in following and engagement.

During my degree and after graduating, I decided to pursue a part time career in photography with a focus on wedding and children photography. Working alongside a number of established wedding photographers as a second photographer, I met with the couple prior to the wedding to discuss their requirements. After visiting the wedding location on numerous occasions, I would highlight key private areas suitable for individual photos and would advise the couple accordingly. Alongside assisting with numerous weddings, I also spent a period of time offering baby and toddler photography sessions, bringing the joy of childhood into print for loving couples. This involved gaining the child's trust, creating an environment that felt exciting and comforting and finding the best angles for my photographs.

After interning with Fraser Hart as an eCommerce Assistant, I was offered the chance to learn more about the Buying department of the business. During this role, I acted as the main contact within the company for our foreign gold and silver suppliers - creating and placing orders for stock replenishment, chasing outstanding or late orders, discussing changes to recently damaged lines, and organising the whole receipt of yearly samples for new launches. A key part of my role was to redesign the way in which we processed sample stock in the lead up to launches - a task which I fully computerised and shared with the team. My new process ensured each sample was logged at every stage, double checked by other members of the team and appropriately logged onto the system for payment. My process was later adopted by both the Ring and Diamond departments and continues to be used to today.

After completing my degree, I approached our Marketing Manager and requested the opportunity to help on the blog. As a result, I entered into an internship with the eCommerce department whilst working closely with the Marketing department on a monthly blog post. With the eCommerce team, I learnt a multitude of skills from mapping to product copy writing and helped in the process of bringing the company's website up to a competitive standard.

Whilst studying for my degree, I took on a part time role in the Bromley brand of Fraser Hart Jewellers.During this time, I trained in the skills of intimate sales, conducting one-to-one sessions with numerous customers to determine their needs and match them with the perfect product. During this time, I was fortunate enough to be given the opportunity to study for my Jewellery Education and Training (JET1) qualification which awarded me with an in depth knowledge of both the jewellery, diamond and watch industry - a set of skills that vastly benefited my working experience. It was also important that I developed good working relationships with the main point of contacts at our brands, something that benefited me greatly when moving into my next role in Buying. During this time I developed skills in team work, organisation, merchandising alongside many others.

- Assisted Editor and Fashion Assistant in all aspects of job.- Organisation of modelling agencies and potential young models.- Ensuring photo shoots ran smoothly by keeping information organised.- Searching and researching potential creative ideas for future issues.