Stay is an AI-powered subscription platform trusted by leading Shopify brands to optimize customer retention and recurring revenue. As the Director of Marketing - I lead the marketing function, blending strategic oversight with hands-on execution. I lead the demand generation initiatives that fuel pipeline growth, align marketing efforts with sales objectives, and position Stay as the go-to solution for subscription-based eCommerce success. My work focuses on creating scalable marketing strategies, optimizing campaigns for performance, and leveraging data-driven insights to deliver measurable business results.

Virtuance is a service-based technology company that provides photography and 3D virtual tours for leading real estate brands nationwide.

With previous experience being a company's first marketer, I joined Virtuance to spearhead the creation of the marketing department and to scale existing efforts to prepare the company for rapid growth. I've helped drive double-digit monthly growth through a robust content strategy, demand generation, SEO, SEM, and product-led marketing efforts.

Founding member of the corporate marketing team, I created and developed the brand, marketing, and beverage strategies for the company. ► Managed 40+ annual multi-market and single location marketing campaigns including lead generating promotions, grand openings, and re-activation campaigns. Implemented automation tools to enhance productivity over social media outlets, content management, design, sales, and project management teams. ► Increased brick and mortar traffic through strategic digital channels including SEO/PPC, AdWords, Facebook ads, social media (Facebook, Twitter, Instagram, Pinterest), original content creation, e-mail marketing, field marketing, and traditional channels including print, direct mail, and sponsorships.► Oversaw, trained, and mentored local event sales managers with year over year growth in all sectors including a 23% increase in same store event sales. ► Directed and executed multiple website re-designs, and alterations to SEO strategy resulting in rapid increases in traffic, conversions, and social media followers.► Executed beverage program that generated six figures in annual sponsorship dollars and 5% increase in year over year beverage sales using trend analysis, market research, menu creation, and LTO campaigns.► Developed fundraiser for breast cancer outreach foundation which generated $28,000 in donations annually through specialty drink campaign.

Managed social media efforts, content creation, marketing technology needs, email marketing campaigns for entire company. Developed loyalty campaigns to increase on-premise traffic as well as promotions to increase online leads for sales team.