National Director Of Marketing And Sales
Chicago, Il, Us
Founding member of the corporate marketing team, I created and developed the brand, marketing, and beverage strategies for the company. ► Managed 40+ annual multi-market and single location marketing campaigns including lead generating promotions, grand openings, and re-activation campaigns. Implemented automation tools to enhance productivity over social media outlets, content management, design, sales, and project management teams. ► Increased brick and mortar traffic through strategic digital channels including SEO/PPC, AdWords, Facebook ads, social media (Facebook, Twitter, Instagram, Pinterest), original content creation, e-mail marketing, field marketing, and traditional channels including print, direct mail, and sponsorships.► Oversaw, trained, and mentored local event sales managers with year over year growth in all sectors including a 23% increase in same store event sales. ► Directed and executed multiple website re-designs, and alterations to SEO strategy resulting in rapid increases in traffic, conversions, and social media followers.► Executed beverage program that generated six figures in annual sponsorship dollars and 5% increase in year over year beverage sales using trend analysis, market research, menu creation, and LTO campaigns.► Developed fundraiser for breast cancer outreach foundation which generated $28,000 in donations annually through specialty drink campaign.
