Müge Yazgan

Müge Yazgan Email and Phone Number

Product Lead @ Papillon İstanbul
Istanbul, Turkey
Müge Yazgan's Location
Istanbul, Türkiye, Turkey
About Müge Yazgan

Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.

Müge Yazgan's Current Company Details
Papillon İstanbul

Papillon İstanbul

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Product Lead
Istanbul, Turkey
Employees:
70
Müge Yazgan Work Experience Details
  • Papillon İstanbul
    Product Lead
    Papillon İstanbul
    Istanbul, Turkey
  • Freelance
    Marketing & Communications Professional
    Freelance Feb 2024 - Present
    Greater Istanbul
    *Implemented digital marketing strategy for Tiktok, Instagram and Facebook campaigns.*Communicated with customers, stakeholders and target audiences to drive engagement.*Managed organic social media growth and activity across all platforms.*Developed marketing plans to support department strategies.*Provided professional marketing guidance and advice to clients.*Built product visibility through search engine optimisation and paid marketing campaigns.*Conducted market research to understand customer base and enhance products.*Improved short- and long-term digital marketing strategies.*Collaborated closely with clients to understand business needs and professional expectations in effort to define plan to boost success.*Analysed paid and organic website data to enhance Return On Investment (ROI).*Wrote engaging, entertaining and informative media scripts for different uses.*Devised social media strategy to embody key brand characteristics across multiple platforms.*Organised marketing plans and programmes to best support business growth and development.*Utilised integrated multi-channel marketing techniques to build and deliver successful campaigns.*Built unique brand experience and drove revenue through curated campaigns.
  • Bahçeci Sağlık Grubu
    Marketing Director
    Bahçeci Sağlık Grubu Feb 2024 - Jul 2024
    Istanbul, Turkey
    *Responsible for developing digital and offline marketing strategies.*Lead content management and engagement strategies on social media platforms to increase brand awareness and customer loyalty.*Oversee the planning, execution, and analysis of digital advertising campaigns to establish a roadmap for strategic development.*Coordinate above the line (ATL) and below the line (BTL) marketing activities to ensure effective communication of brand messages.*Specialized in data analysis and performance measurement, I contribute to strategic decision-making by utilizing collected data.
  • Cheil Worldwide Turkiye
    Digital Director
    Cheil Worldwide Turkiye Sep 2022 - Jan 2024
    Istanbul, Turkey
    Management of Samsung's Dotcom, E-Shop, Social Media and CRM teams*Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.*Evaluated campaign performance to optimise return on investment.*Monitored consumer trends and accurately interpreted meaning to predict future changes.*Compiled and reviewed consumer data on patterns and preferences for marketing information.*Managed multi-channel advertising campaigns to support sales objectives.*Developed marketing plans to support department strategies.*Organised marketing plans and programmes to best support business growth and development.*Maintained excellent knowledge of emerging multimedia technologies and trends to meet client demand.*Improved web development plans to achieve client requirements within assigned timeframes.*Oversaw overhaul of content strategy, incorporating findings from new data.*Adapted social media plan based on market research and customer data.
  • Papillon İstanbul
    Digital Media Director
    Papillon İstanbul Feb 2020 - Sep 2022
    *Enhanced lead generation strategy across Facebook and LinkedIn with targeted research and customer segmentation.*Improved end-to-end customer journey by identifying critical conversion and drop-off points, adapting onboarding process accordingly.*Grew online social media presence with comprehensive content plan and online contest strategy.*Evaluated Google Ads campaigns against ROI and KPI targets and identified opportunities for further growth and improvement.*Collaborated with design team to develop innovative graphics and video content for website and social platforms.*Employed knowledge of SQL, Bash and JavaScript to navigate databases and create landing pages.*Managed key digital channels, including YouTube and TikTok content development, Google, Facebook and Instagram Ads.*Built strong relationships with clients through comprehensive campaign reporting meetings.*Developed and executed sales promotions, increasing revenue through targeted campaigns.*Performed detailed market and competitor analyses to inform digital marketing strategy.*Harnessed SEO knowledge to create robust digital marketing strategies.*Maximised strategy effectiveness by studying economic indicators, identifying needs and monitoring competition.
  • Arena Media
    Digital Media Manager
    Arena Media Dec 2015 - Jan 2020
    *Maximised strategy effectiveness by studying economic indicators, identifying needs and monitoring competition.*Held responsibility for key accounts, including large retailers and blue chip clients.*Utilised Google Analytics and HubSpot to monitor PPC advertising and newsletter campaigns.*Built strong relationships with clients through comprehensive campaign reporting meetings.*Optimised SEO performance by researching and implementing high-quality content recommendations.*Facilitated strategic decision-making by measuring and reporting performance of digital marketing campaigns using HubSpot.*Harnessed SEO knowledge to create robust digital marketing strategies.*Performed detailed market and competitor analyses to inform digital marketing strategy.*Produced engaging written content to optimise websites and social media platforms.*Developed and executed sales promotions, increasing revenue through targeted campaigns.
  • Havas Media
    Digital Account Supervisor
    Havas Media Feb 2015 - Nov 2015
    *Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.*Managed multi-channel advertising campaigns to support sales objectives.*Conducted market research to assess potential demand and determine optimal characteristics for products.*Evaluated campaign performance to optimise return on investment.*Analysed paid and organic website data to enhance Return On Investment (ROI).*Coordinated placements for television and radio, social media and print publication advertisements.*Compiled and reviewed consumer data on patterns and preferences for marketing information.*Leveraged market and competitor data to identify market opportunities and gaps.*Wrote engaging, entertaining and informative media scripts for different uses.*Crafted campaigns using market understanding, consumer analysis, and advertising psychology.*Devised creative strategies for highlighting goods and promoting specific attributes.*Organised marketing plans and programmes to best support business growth and development.*Brainstormed ideas with clients and stakeholders to maximise project potential.*Assessed campaign spending to maximise Return On Investment(ROI).*Developed marketing plans to support department strategies.
  • Um Ww
    Sr. Digital Media Planner
    Um Ww Jul 2014 - Jan 2015
    *Increased revenue opportunities through maximised digital ecosystem use.*Coordinated client data and utilised planning tools for optimised forecasting.*Maximised inventory monetisation through strategic campaign planning.*Devised client media plans to meet customer and business targets.*Created high-performing campaigns on Google Ads, Facebook and Instagram.*Monitored online media trends to remain ahead of developments and competitors.*Evaluated client and campaign data for enhanced decision making.*Developed automation- and performance-based campaigns through strategic stakeholder partnerships.*Interpreted and delivered to client media objectives, requirements and targets.
  • Dijital Buro Istanbul / Dbi
    Sr. Digital Media Planner
    Dijital Buro Istanbul / Dbi May 2012 - Jul 2014
    *Built strong relationships with clients through comprehensive campaign reporting meetings.*Performed detailed market and competitor analyses to inform digital marketing strategy.*Optimised SEO performance by researching and implementing high-quality content recommendations.*Held responsibility for key accounts, including large retailers and blue chip clients.*Developed and executed sales promotions, increasing revenue through targeted campaigns.*Facilitated strategic decision-making by measuring and reporting performance of digital marketing campaigns using HubSpot.*Produced engaging written content to optimise websites and social media platforms.*Maximised strategy effectiveness by studying economic indicators, identifying needs and monitoring *competition.
  • Dijital Buro Istanbul / Dbi
    Digital Media Planner
    Dijital Buro Istanbul / Dbi Aug 2010 - May 2012
    *Performed thorough testing and analysis to eliminate error and risk.*Minimised operational downtime through comprehensive testing.*Improved web development plans to achieve client requirements within assigned timeframes.*Produced design renderings readily understood by technical and non-technical audiences.*Maintained excellent knowledge of emerging multimedia technologies and trends to meet client demand.

Müge Yazgan Skills

Digital Media Digital Marketing Google Analytics Google Adwords Digital Strategy Online Advertising Media Planning Mobile Marketing Social Media Marketing E Commerce Interactive Marketing Media Buying Social Media Sem Online Marketing Facebook Search Engine Marketing

Müge Yazgan Education Details

Frequently Asked Questions about Müge Yazgan

What company does Müge Yazgan work for?

Müge Yazgan works for Papillon İstanbul

What is Müge Yazgan's role at the current company?

Müge Yazgan's current role is Product Lead.

What schools did Müge Yazgan attend?

Müge Yazgan attended Oxford Department Of International Development, University Of Sussex, İstanbul Aydin University.

What are some of Müge Yazgan's interests?

Müge Yazgan has interest in Salsa, Travelling, Reading, Swimming, Theater, Cinema.

What skills is Müge Yazgan known for?

Müge Yazgan has skills like Digital Media, Digital Marketing, Google Analytics, Google Adwords, Digital Strategy, Online Advertising, Media Planning, Mobile Marketing, Social Media Marketing, E Commerce, Interactive Marketing, Media Buying.

Who are Müge Yazgan's colleagues?

Müge Yazgan's colleagues are Dogan Yilmaz, Ayten Kılınç, Esra Akbas, Doğu Tezcan, Samet Çolakel, Eda Yıldız, Birol Denkten.

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