Myca Van Dijk Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, United States

Oversight of the mySchneider digital platform’s strategic roadmap and regional activation in North America, driving customer-centric solutions that align with global and business priorities. My role involves collaborating closely with global digital teams and regional stakeholders in Sales, Marketing and other business units to deliver features and services that enhance user engagement and contribute to business growth. Key focus areas include:• Prioritizing innovation and data-driven insights to identify opportunities that strengthen the mySchneider platform.• Conducting rigorous user research and competitive analysis to ensure new features meet user expectations for functionality and ease of use.• Driving initiatives to boost adoption through effective change management strategies, training, and targeted communication efforts.• Fostering a culture of digital excellence and impactful outcomes.

Franklin, Tn

Cultivating a frictionless customer journey for NAM data distribution partners, identifying and implementing future data and enablement needs. Program manager for omnichannel eCommerce data syndication for 35,000+ Schneider Electric SKUs with NAM partners. Manage vendor relationships for Data Syndication warehouses; primary liaison for internal LoB owners, channel management teams and product data teams. Life is on with Schneider!

Greater Nashville Area, Tn

Strategy Mesh provides digital marketing, web design, branding and content strategy for small to mid-size companies in a range of verticals from internet services providers, construction, financial services and healthcare to home improvement professionals and law firms. People need the goods and services that your company provides. You need help telling your story. Let us come alongside your business to develop a cohesive audience outreach strategy that is engaging to audiences and builds significant revenue for your company! Actively creating content strategies and long-form articles on a range of topics including FinTech, restaurant leadership, manufacturing, travel, real estate, MedSpa, dentistry, healthcare, cybersecurity, networking, IoT, AI / ML, augmented and virtual reality, advanced digital marketing and detailed analytics.

Nashville, Tennessee, United States

We are extending Amazon's passion for superior customer experience to candidates throughout North America and Europe! Each engagement with a brand is incredibly important, which means ensuring that the candidate experience at Amazon is streamlined, personalized and welcoming for each prospective hourly associate. High-volume hiring doesn't have to mean cookie-cutter: we are reinventing the way candidates interact with the Amazon brand at each stage of the hiring process.Sole responsibility for messaging, timing and strategy for all prospect and candidate communications for the largest staffing company in the country: Amazon's Workforce Staffing. Led cross-functional teams throughout the org by leveraging owned channels, optimizing the complex communications process around the hiring of 1.5 million Amazon Associates each year. Drove MarTech improvements in close partnership with internal technology teams. Implemented strategies for continuous improvement of audience conversion metrics across email, SMS/MMS and direct dial communication channels.

Greater Nashville Area, Tn

Enterprise-level marketing technology leader in a non-profit space. Leads the global agency in developing and implementing excellence in customer experience wherever touchpoints occur. Responsible for bridging the gap between marketing and technology teams to ensure seamless execution of large-scale MarTech platforms including Pega Systems (CRM/BPM), Sitecore CMS and Marketo (marketing automation). Strategic focus on partnerships across the global United Methodist Church to bring together disparate organizations around a centralized communication infrastructure that includes shared CMS, CRM and marketing automation platforms. Deep engagement with research to provide customer insight, actionable metrics and a relentless drive to continuously elevate the experience of our various audiences.• Implemented cloud-based corporate dashboards for reporting within PowerBI, providing real-time, actionable metrics to leaders throughout the organization• Co-led database growth strategy that resulted in a 30% YoY increase in marketable database• Worked closely with attorney to develop GDPR-compliant Privacy Policy, Terms of Service, Cookie Policy and universal data-sharing agreement; translated all content to two additional languages (Korean and Spanish)• Leveraged close partnerships with technology team, marketing teams, external vendors, agency partners, and contractors over a multi-year period to fast-track digital transformation within the organization

Greater Nashville Area, Tn

• Created and executed multiple award-winning global marketing communications strategies for Imagine No Malaria; a non-profit initiative of The United Methodist Church that raised $70 million to end needless death and suffering from malaria• Worked through extensive process improvement initiatives with Interpreter Magazine while managing the national marketing and communications strategy of this key United Methodist print and digital publication

Greater Nashville Area, Tn

Project manager for major Christian leadership and research destination, MinistryMatters.com Sales, marketing, and advertising responsibility with stretch budget goals over $1MM in revenue Enhanced customer engagement on MinistryMatters.com eCommerce site, improving conversions by 40% Increased monthly unique visitors from 70,000 to over 200,000 on MinistryMatters.com Project manager for 12 websites concurrently including CokesburyVBS.com, AbingdonPressVBS.com, GrowProclaimServe.com, CommonEnglishBible.com, and DeepBlueKidsBible.com Managed agency relationship and budget for projects, negotiated contracts, defined deliverables, and managed upgradesMinistry Matters is an online Christian leadership site that also offers full-text research of high-end Biblical commentaries from multiple publishers including Abingdon Press, Upper Room, and Morehouse.

Greater Nashville Area, Tn

Responsible for the development and execution of an overall marketing strategy in support of multimillion-dollar digital publishing initiatives. Working closely with marketing managers and publishing units to identify the customer needs and changing buying habits by product and product line. Creation of specific eBook marketing and promotional opportunities for each of our digital distribution channels to maximize revenue potential and gain market share.Ongoing contract negotiations and direct relationships with digital distribution partners such as Google, Amazon, B&N, and Christianbook.com (CBD).The direction of corporate-level website strategies and implementations for all Abingdon Press marketing websites including many multimillion-dollar projects: Deep Blue Kids Bible; Grow, Proclaim, Serve! curriculum site; two Vacation Bible School websites; AbingdonAcademic.com, MinistryMatters.com, and more.

Greater Nashville Area, Tn

- Built eBook digital distribution channel from $50,000 revenue in 2009 to $1.5MM in 2012-Negotiated digital distribution contracts with major online retailers including Amazon.com, Google Books, Barnes & Noble, Apple, Kobo eBooks, and Sony- Implemented XML data feeds to all Abingdon Press publisher websites to eliminate redundancies and data entry

- Researched, tested, and implemented new enterprise software resulting in increases in productivity throughout the company. Quote and order entry time dropped more than 50%- Designed and deployed integrated marketing plan for 30+ year old advertising specialties business- Recent sales increases recorded of over 40% due to aggressive marketing plan including national print advertising campaign and directed email campaigns to over 50,000 customers- Redesigned website, adding real-time complex quoting functionality and driving business to the web – saving over 20 hours per week of customer service time- Implemented widespread use of web-based warehousing solution, reducing “problem” phone calls to customer service reps by over 25%

Franklin, Tn

- Analyzed and improved departmental operations resulting in increased productivity of 20%+- Successfully strategized over a six-month period with vendor partners (Lucent, BellSouth) to provide increased online and automated reporting capabilities resulting in a time-savings of over 10 hours per week for department- Improved team efficiency by creating and implementing policies and procedures based on Black Belt quality initiatives, document automation, and web-based reporting- Coordinated repossession, reconciliation, and analysis for a $500 million portfolio of defaulted equipment resulting in a recovery record with no extraordinary losses for the business- Closed multiple sales for a total of $250,000+ of remarketed equipment in an extremely tight market by negotiating with buyers- Project Leader for automation and translation of all legal documents from traditional manual format into MS Word- Created first document package in all of GE Capital with email capabilities. Trained divisions across the nation on functionality and legality of emailed documents and signatures

Master Of Business Administration, Operations And Negotiation

Activities and Societies: National Association of Women MBAs (NAWMBA), Alumni Member of Alpha Gamma Delta, Women in Technology Tennessee

B.S., Business Administration And Management, General

Focus on Technology and Operations

Mechanical Engineering

Activities and Societies: Alpha Gamma Delta, University Scholars, Beta Club University Scholar scholarship recipient UT Martin Flag Corps.