Redesigned the Connect System and Liveness interface to reduce user friction by applying heuristic evaluations and usability principles, achieving a 20% improvement in usability.Developed the Demografica Médica interface for the Federal Council of Medicine (CFM) using Power BI for data visualization, facilitating faster decision-making and positive stakeholder feedback.Led innovation efforts by prototyping and validating new solutions with key stakeholders, accelerating time-to-market by 15%.

Lead UX Designer at ANABB, through Devmania.Projects: ANABB Website; Member Space; SGI WEB - System for managing members, products, and services: Customer Service, Profile, Dental Assistance, Insurance, Members, Financial, Billing.Led end-to-end UX design processes across multiple projects, including discovery, ideation, wireframing, usability testing, and handoff to development teams.Designed seamless user experiences for ANABB Website, Member Space, and SGI WEB, resulting in a 20% increase in user engagement and improved customer satisfaction ratings.Conducted UX discovery workshops with clients and requirements analysts, aligning business goals and user needs to reduce scope changes by 15%.Developed and validated wireframes and prototypes with cross-functional teams, achieving 30% faster approval cycles.Applied heuristic analysis to optimize system interfaces, decreasing user errors by 25%.Managed the redesign of SGI WEB, a system for managing members, services, and billing, increasing operational efficiency by 15% and task completion rates by 40%.Delivered final screen designs with a focus on usability, contributing to smoother product handoffs and reducing rework in development by 10%.Led usability testing sessions and integrated feedback into design iterations, driving improvements that boosted user retention.

Built and standardized the Banco Master Design System to ensure consistency across products by aligning design components with development teams, reducing design-to-development time by 20%.Redesigned the Credcesta App to improve usability and satisfaction by conducting user testing and feedback analysis, leading to a 10% increase in customer satisfaction and a 20% drop in user errors.Developed the Master Bank App by leading the entire UX/UI process from ideation to product handoff, resulting in a 15% increase in user engagement.

Transitioned from a front-end developer to UX/UI designer by identifying opportunities within the organization to align my passion for user experience with my technical skills, ultimately leading to my current role overseeing the Habitação CAIXA app.Developed new user flows and interface improvements by conducting benchmarking studies, ideation sessions, and collaborating with stakeholders, resulting in enhanced user satisfaction and streamlined navigation.Prototyped and tested app features with real users by implementing usability testing methodologies, which provided valuable insights and led to a 15% increase in task completion rates.Implemented design improvements based on user feedback and analytics, contributing to a 10% reduction in support queries related to usability issues.

Developed Progressive Web Apps (PWA) and mobile applications to enhance accessibility and user engagement by leveraging modern web technologies and best practices in mobile design, resulting in improved user interaction and a 20% increase in application usage.Collaborated with cross-functional teams, including developers and stakeholders, to gather requirements and define user needs, which ensured that the applications met the expectations of target users.Conducted user testing and iterated on design based on feedback, leading to a 15% reduction in user errors and a more intuitive user experience.Implemented responsive design principles to ensure compatibility across various devices, resulting in a 30% improvement in user satisfaction ratings based on post-launch surveys.

Established Holocron Agency to create and deliver high-quality information in advertising, marketing, web, and mobile.Developed targeted marketing campaigns for diverse clients, significantly enhancing client engagement across various digital platforms.Produced valuable educational and promotional content, contributing to increased brand awareness and visibility in competitive markets.Collaborated with clients to design user-friendly websites and mobile applications, improving overall user satisfaction and experience.

Developed interface prototypes and programming for the Educação Livre system, focusing on delivering an intuitive user experience.Collaborated with educators and stakeholders to gather feedback and requirements, ensuring the design aligned with user needs and educational objectives.Conducted usability testing to refine prototypes, iterating on design elements based on user feedback to enhance overall functionality and engagement.Implemented best practices in UX design and interface programming to create a seamless and responsive platform that supports diverse learning needs.

Planned, created, and developed the front-end for all Corporate Network systems, integrating back-end technologies using PHP (Symfony) and AngularJS to enhance system functionality.Utilized HTML5, CSS3, and Bootstrap 2 and 3 to design responsive and user-friendly interfaces, ensuring optimal performance across various devices and platforms.Collaborated with cross-functional teams, including back-end developers and project managers, to implement features that improved user experience and system efficiency, resulting in smoother workflows and quicker response times.

Executed strategic planning with wireframes and final layouts for the distance learning interface and educational modules, aligning designs with educational standards and user needs.Developed programming solutions using HTML5, CSS3, JavaScript, jQuery, and Bootstrap, creating responsive layouts that improved user engagement and accessibility for learners.Contributed to the creation of the UNA-SUS development pattern, establishing comprehensive design guidelines and best practices for consistent implementation across the learning platform, which enhanced usability and design coherence.

Refactored code structure and logic for various Diários Associados products, including Correio Braziliense and Correio Web, leading to improved maintainability and performance of web applications.Implemented advertising solutions such as Google Adsense and Adex, significantly enhancing revenue generation opportunities through effective monetization strategies.Created special commemorative pages and web banners that aligned with marketing initiatives, applying design principles to deliver visually appealing and functional materials, resulting in increased user engagement.

Conducted strategic planning with wireframes and final layout for the distance learning interface for the PROVAB, ensuring intuitive navigation and user-centered design.Developed interface layouts for the WebPortfolio of the Mais Médicos program, utilizing HTML5, CSS3, JavaScript, jQuery, and Bootstrap to create responsive designs that catered to various user needs.Collaborated with educational stakeholders to align the interface with program objectives, ensuring an effective learning experience that supported over 1,000 users.

Developed a comprehensive learning environment for EAD (Distance Learning), utilizing HTML5, CSS3, and JavaScript to create interactive online content that engaged users.Applied instructional design principles to enhance user engagement, facilitating effective learning experiences and improving user retention rates.Managed the development of web systems with HTML5, CSS3, JavaScript, PHP, and MySQL, ensuring high-quality control of final products for students and team requirements, streamlining the deployment process for new features.Restructured the front-end of the academic control system from ActionScript 3 to HTML5, enhancing accessibility and performance across devices, leading to improved user satisfaction.