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I'm a B2B CMO and software executive with experience in leading brand building, Product Marketing, Product Management, Market Strategy, Analyst Relations, Public Relations, Digital Marketing, Field Marketing, Partner Marketing, M&A, Sales Development (SDR/BDR), Sales Enablement and Partner Marketing. My career spans a SaaS startup (CMO Klipfolio from Seed - Series B), an enterprise software scale-up (CMO Solace), a mid-sized enterprise software company (Cognos Product & Market Strategy Director/VP roles) and a mega tech giant (IBM CMO 2B and 5B businesses). As a CMO I have led teams as small as 5 and as large as 200.Giving back is important to me and I'm open to mentoring - particularly if you are female and/or from a marginalized community.
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Chief Marketing OfficerCrashplanOttawa, On, Ca -
Chief Marketing Officer And Head Of SalesKnak Aug 2023 - PresentOttawa, Ontario, CaLeading the Marketing, Sales, BDR, and Operations functions at Knak. Knak is an enterprise email & landing page creation platform. With Knak Marketing teams can build emails and landing pages faster, with more brand consistency and without any coding. -
AdvisorKnak May 2020 - Aug 2023Ottawa, Ontario, Ca -
Member Board Of DirectorsThe Ottawa Hospital Foundation Sep 2021 - PresentOttawa, Ontario, Ca -
Board MemberTouchbistro Jan 2021 - PresentToronto, On, Ca -
Independent Board MemberUnito Feb 2019 - PresentMontreal, Quebec, CaIndependent Board Director for Unito. -
Chief Marketing OfficerSolace Sep 2017 - May 2023Ottawa, Ontario, CaLed the marketing, SDR, Business Operations and Enablement functions (Team of 55)While at Solace I built a high performance leadership team and we grew the marketing staff from 5 to 27 and the SDR staff from 6 to 19. Together we rebranded and we repositioned Solace from a hardware appliance messaging company to a software company that sells an EDA platform.We also established ABM, built a high throughput digital, SEO, and content marketing engine, expanded our global field marketing team adding new processes and event management, completely rebuilt the website, established robust AR and PR programs, established a virtual developer community that grew from 0 - 10K members, and established EDA Summit, a virtual conference for event-driven architecture that attracts over 8K people.During my time at Solace we 5X'd our organic and direct website traffic, and quadrupled the number of sales qualified opportunities in the pipeline. -
Advisor - Venture Advisor CommitteeInvest Ottawa May 2016 - Jun 2022Ottawa, On, Ca -
Cmo And Head Product ManagementKlipfolio Sep 2014 - May 2017Ottawa, Ontario, CaAt Klipfolio (SaaS Dashboard Vendor) I was the Chief Marketing Officer (CMO) and was responsible for both Marketing and Product Management. During my time at Klipfolio we increased visitors to our website by 300%, increased #trials by 230%, and increased the number of accounts by 240%. -
Vp Marketing (Cmo), Websphere And Mobile SolutionsIbm Nov 2013 - Jun 2014Armonk, New York, Ny, UsI was responsible for all aspects of marketing on a global basis for the Websphere division, a $5 billion+ software business. The role included: building and executing pipeline generating campaigns across all sales and marketing channels (direct, inside sales, partner, and e-commerce), product marketing, market strategy, analyst relations, planning and execution of 10K person customer event, social and digital marketing, and web commerce. In addition to that role in February 2014, I was appointed Marketing lead for Cloud solutions across IBM Software Group. -
Vp Ww Marketing (Cmo), Business AnalyticsIbm Jan 2010 - Oct 2013Armonk, New York, Ny, UsI was responsible for all aspects of marketing on a global basis for the Business Analytics division of IBM managing a global HQ, field marketing, and marketing COE staff (30 staff in Bangalore) of 200+.I was also part of the strategy team that selected and did due diligence for potential acquisitions, and was responsible for their successful integration into Marketing. This included the SPSS, Clarity, Varicent, OpenPages, StarAnalytics and Algorithmic's acquisitions.I also led the creation and launch of the Smarter Analytics sub-brand of the IBM Smarter Planet brand framework. -
Director Ww Market Strategy And Strategic CommunicationsIbm Jan 2009 - Jan 2010Armonk, New York, Ny, Us -
Vp Market Strategy, Ar And Strategic CommunicationsCognos Jan 2001 - 2008CaI Joined Cognos when it was an $80M 4GL application development company; when acquired by IBM in 2008 Conos was a BI/CPM company with revenues just short of $1B. For most of my career at Cognos I managed product marketing, market strategy and campaigns and was a corporate spokesperson speaking frequently at conferences, and to press, analysts and clients. I was also part of the senior leadership team involved in M&A due diligence and acquisition integration (Cognos acquired 6 companies in the BA/IM space). In the Market Strategy role I was responsible for creating Cognos’ first AR program, developing strategic messaging across Cognos segments, branding, keynotes, public relations and market strategy. I also established the Cognos SAP BW Task force that was responsible for eliminating barriers the pre-sales and sales team's had in breaking into SAP accounts and effectively competing against SAP' BI products. This included creation of sales plays and enablement. Key accomplishments in this role include substantial improvements to Cognos’ leadership position in every Gartner Quadrant and Forrester Wave we played in, every year since establishment of the function. -
Vice President Product MarketingCognos Jan 1996 - Jan 2001CaLed the Product Marketing Function for Cognos, managing a team of 23 Product Marketers across the Reporting, OLAP, ETL, Data Mining and Neural networking products. -
Various Product Marketing And Product Roles (From Product Marketing Manager To Senior Director)Cognos Mar 1989 - Jan 1996CaBuilt demo systems, defined market requirements and created product marketing positioning and collateral.
Mychelle Mollot Skills
Mychelle Mollot Education Details
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Queen'S UniversityEngineering Geophysics
Frequently Asked Questions about Mychelle Mollot
What company does Mychelle Mollot work for?
Mychelle Mollot works for Crashplan
What is Mychelle Mollot's role at the current company?
Mychelle Mollot's current role is Chief Marketing Officer.
What is Mychelle Mollot's email address?
Mychelle Mollot's email address is mm****@****l.on.ca
What is Mychelle Mollot's direct phone number?
Mychelle Mollot's direct phone number is +161323*****
What schools did Mychelle Mollot attend?
Mychelle Mollot attended Queen's University.
What skills is Mychelle Mollot known for?
Mychelle Mollot has skills like Product Marketing, Analytics, Demand Generation, Saas, Go To Market Strategy, Enterprise Software, Strategy, Business Intelligence, Sales Enablement, Marketing Strategy, Product Management, Strategic Partnerships.
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