Managed day-to-day content and campaign optimizations for Paid Search, Organic Search, Affiliate Marketing, Display, and Paid Social, supporting a robust launch calendar with high-traffic PR moments.Provided performance analysis, forecasting, event tagging, and pixel deployment support to the Sales and Account teams.Managed sitewide merchandising and search rules for optimizing page-level product performance, generating 5.6x revenue per search visit with a 5.2x likelihood to convert.Supported Product through auditing and providing cross-domain analytics support for Partner websites deployed with Ecommerce Enablement powered by ReserveBar.Worked cross-functionally with the Customer Service team to establish visibility and a response structure to ongoing reputation management efforts across key services.Provide audience segmentation support for in-house and client-side social targeting and prospecting campaigns.

Managed platform integration across multiple business units for the launch of a 3P marketplace initiative.Fully managed scaling micro-influencer campaigns from conception to execution. Managed communication strategy for a leaner affiliate marketing program optimizing to ROAS and incrementality.Vetted digital marketing opportunities not currently being leveraged in the existing marketing stack.

Collaborated with Marketing and Merchandising teams to create seasonal cross-channel Search, Affiliate and Display campaigns. Coordinated assets, budget and timing with internal and agency partners.Oversaw agency and technology partners and led business development efforts for Search, Affiliate and Display.Provided weekly/monthly/quarterly executive channel and campaign summaries.

Worked collaboratively to implement changes to priority category and content landing pages for the expansion of unbranded search traffic and continued capture of high-intent branded search traffic.Actively monitored technical issues that impeded website crawlability/indexation and worked closely with the technology team towards resolution.Managed weekly reporting dashboard and adjusted traffic forecasts in all digital marketing channels to reflect changing customer behavior.Managed relationships with key affiliate publishers and strategized promotional calendar for increased brand recognition and assisted conversion with other digital marketing channels.

Managed, strategized, implemented and monitored SEO services for one major Fortune 20 enterprise client over multiple web properties.Worked with the social media team to optimize blog posts and video assets on an editorial calendar.Conducted analysis on 25,000+ backlinks over 3 web properties for link remediation via email outreach, resulting in the successful removal of all manual penalties from client sites.Conducted full SEO audit on client web property, designating areas of improvement and next steps.

Managed, strategized, implemented and monitored SEO services for 7 clients across a wide variety of verticals .Created and optimized on-page SEO elements for clients, including titles and meta-descriptions, general site structure, taxonomy, URL structure, copy, internal linking, keyword generation, blog creation, new content implementation, sitemaps and robot.txt files.Strategized and implemented off-page SEO elements, including link building, persona research and creation, content development and social media optimization.Worked closely with client development and engineering teams to assist in implementing SEO strategies in site architecture and design.

Created strategic content including optimized blog posts, press releases, website copy and social media updates to supplement ongoing SEO strategies.Researched and designed social media strategies that boosted site traffic and inbound links for clients.Monitored, analyzed and reported to clients on various brand-related social media KPIs.Performed social media audits and implemented social media best practices on underperforming platforms for clients.Created and optimized on-page SEO elements for clients, including titles and meta-descriptions, general site structure, URL structure, copy, internal linking, keyword generation, blog creation, and new content implementation.

Ran an editorial lifestyle column updated weekly on a highly visible website.

Managed all aspects of the e-commerce storefront (buying, photographing, photo-editing, graphic design, copywriting, customer service & fulfillment). Managed social media and email marketing campaigns on the blog,Twitter profile, Facebook page, MySpace for community development and real-time customer service.Designed a full range of garments for the in-house clothing line including fitted hats, tee shirts, v-necks and longsleeve tees.