At Ford, I’m helping shape the future of electric vehicles, bringing practical, accessible EV solutions to the masses.🚀 Guiding Ford’s EV Future with a forward-looking roadmap → Position Ford as a market leader in EV strategy.⚡️ Established agile processes to optimize resource allocation → Ensured the portfolio remained aligned with evolving business goals, improving operational efficiency.👥 Developed personas and scenarios from in-depth research → Provided teams with clear profiles that guided design decisions, leading to more targeted and impactful features.🔍 Conducted in-depth market research on EV trends → Informed product enhancements that aligned with emerging user needs and competitive landscape shifts.🧩 Developed a streamlined process for gathering cross-functional input → Improved alignment between engineering, design, and product teams, reducing project turnaround time by 20%.📊 Created a robust analytics dashboard for usage patterns → Enabled real-time monitoring, optimizing digital channel based on user data.🎯 Standardized user journey mapping as part of product planning → Provided teams with a clear vision of the customer experience, aligning efforts to create cohesive and intuitive charging solutions.💡 Translated market research into actionable product initiatives → Identified and capitalized on emerging trends, positioning Ford’s EV lineup to meet future demands.🤝 Fostered collaborative sessions between product, UX, and engineering → Enhanced communication across departments, resulting in a 25% faster alignment on key EV charging features.

Over the years, I’ve guided startups in building smarter strategies, stronger teams, and products that make an impact.🌟 Coached startup founders on strategic decision-making → Built confidence in navigating complex AI and digital landscapes.🚀 Advised early-stage teams on prioritizing product features → Accelerated time-to-market and ensured alignment with user needs.🤝 Mentored startup leaders on cultivating strong, cross-functional teams → Established frameworks for effective collaboration and long-term success.🧠 Provided tailored guidance on leveraging AI to solve industry-specific challenges → Positioned startups as innovators in competitive markets.📈 Partnered with founders to identify growth opportunities → Increased customer acquisition and retention through targeted strategies.🔍 Reviewed and refined startup roadmaps → Enhanced focus on customer-centricity and agile iteration for continuous improvement.🌐 Connected startups with key ecosystem players → Strengthened networks and facilitated partnerships for sustainable growth.

At Meta, I helped ad and content partners achieve impactful growth across Facebook, Instagram, and WhatsApp, driving engagement, reach, and revenue. 📊 Launched platform sharing trending topics across Facebook and Instagram → Gave advertisers timely insights, boosting ad relevance and increasing campaign engagement by 30%.🚀 Established a multi-year roadmap for AR/VR partnerships → Built a foundation for Meta’s vision of the next computing platform, enabling immersive experiences that redefine how people connect.📈 Expanded content partner tools to support international creators → Drove a 40% increase in content from diverse regions, enriching platform variety.💬 Added regional insights for trending topics → Enabled advertisers to localize their campaigns, driving a 20% increase in relevance and resonance across diverse markets.⚙️Built a unified contact management system → Automated key sales and operations workflows, reducing manual effort by 40% and accelerating partner engagement by 30%.🔐 Built an anti-hack system for Business Manager accounts → Secured $15B in revenue by stopping bad actors from accessing accounts, leading a team of five engineers to respond swiftly to a critical policy change.🎥 Shaped the product roadmap for content partnerships → Prioritized tools that help content partners grow reach, monetize effectively, and deepen audience engagement across Meta platforms.📅 Established quarterly strategic reviews for the product team → Allowed for regular reassessment of goals and feature prioritization based on emerging stakeholder needs and market trends.

At USAA, I dove into financial tech, creating digital and AI-driven solutions that made investing and banking less intimidating for members.💡 Launched AI-driven robo-advisor for members → Made investing accessible at all experience levels, transforming it into a core revenue driver and increasing new account sign-ups by 25%.📉 Introduced predictive AI models for support tasks → Automated responses to common inquiries, freeing up 40% of support resources for complex needs and improving service efficiency.🤖 Rolled out a customer support chatbot → Handled routine inquiries, reducing support call volume by 25% and providing members with instant, reliable answers.📈 Delivered personalized financial insights in-app → Enabled members to track goals and receive tailored advice, boosting app engagement by 30% and retention by 20%.🏦 Developed a streamlined account-opening process → Reduced onboarding time by 15%, increasing conversion rates and enhancing the first impression for new members.📊 Implemented data-driven feature prioritization → Used member feedback and usage patterns to guide product updates, resulting in a 20% boost in engagement with high-impact features.🚀 Established agile processes within the product team → Enabled faster iteration cycles, cutting time-to-market by 30% and allowing rapid response to member needs.📈 Conducted regular usability testing with members → Gathered insights to refine digital tools, improving user experience and reducing drop-off rates by 15%.Note: USAA Investments was acquired by Charles Schwab and Victory Capital for $2.65 billion.

As co-founder and head of product, I built SaaS tools that were actually useful for small businesses, taking the company from idea to exit.🚀 Created products small businesses needed → Took it from idea to exit with strong market traction.💸 Secured angel funding for product expansion → Successfully pitched the vision, securing capital that fueled growth and positioned the company for buyout.🔍 Implemented real-time analytics for customer insights → Enabled users to track business performance, resulting in better decision-making and increased customer satisfaction.💼 Launched a client onboarding tool → Simplified the setup process, cutting onboarding time by 50% and increasing user adoption and retention.⚙️ Built and optimized user feedback loops → Integrated user insights into development, ensuring the product continuously evolved to meet market needs.📊 Rolled out data-driven updates for small business efficiency → Regularly improved the platform based on analytics, helping users streamline their operations and save time.🛠️ Established scalable infrastructure for growth → Designed systems to support increasing user demand, ensuring reliable performance as the user base expanded.🌍 Expanded product reach through targeted digital marketing → Grew user acquisition by implementing strategic online campaigns tailored to small business needs, boosting market visibility.

At USAA, I took a deep dive into digital acquisition flows, focusing on making it easier for members to join.📈 Optimized digital acquisition flows → Increased conversion rates by 25%, making it easier for prospects to complete their applications.📱 Developed mobile-first strategies → Boosted mobile engagement by 35% by prioritizing a seamless experience for on-the-go users.🔍 Simplified the onboarding experience → Reduced drop-off rates by 15%, ensuring more members completed the onboarding process successfully.🧭 Analyzed user feedback on digital acquisition → Identified pain points and streamlined the flow to improve user experience and efficiency.🚀 Improved user interface for application processes → Enhanced clarity and ease of navigation, leading to higher application completion rates.🔄 Created a feedback loop with customer service teams → Gathered insights on member challenges, translating them into actionable improvements for the application experience.📊 Leveraged data analytics to track onboarding effectiveness → Monitored key metrics and optimized each step, resulting in a smoother, more efficient onboarding process.💡 Introduced A/B testing for acquisition pathways → Identified the most effective layouts, increasing application completion rates and refining the user journey.

I built tech that streamlined operations and improved the customer experience at Tesoro gas stations.📍 Developed a retail gas station locator tool → Doubled usage by providing real-time fuel prices and directions, enhancing customer convenience.⚙️ Automated inventory tracking processes → Reduced manual tracking by 40%, improving accuracy and saving time for station employees.💵 Implemented a fuel price synchronization system → Ensured price consistency across all stations, boosting customer trust and reducing errors.🌐 Built an internal dashboard for real-time station metrics → Allowed teams to monitor fuel levels, sales, and inventory in one place, improving decision-making.🚗 Streamlined customer-facing technology at gas stations → Enhanced overall customer experience and contributed to an increase in station visits.🔄 Improved data integration between stations and HQ → Enabled real-time access to fuel and sales data across locations, allowing for faster, more informed decision-making.🕒 Optimized station staffing forecasts based on traffic patterns → Helped stations better align employee schedules with peak hours, enhancing service efficiency and reducing wait times for customers.💬 Enhanced communication channels between stations and corporate teams → Established a streamlined process for reporting inventory and pricing issues, leading to faster resolutions and improved station operations.Note: Tesoro Corporation was acquired by Marathon Petroleum Corporation.