SFRA, PWAKit, CRM, CDP

Lead China brand eCommerce site launchLead JP, APAC(AU, HK, SG, MY, TH, NZ, TW) site rollout including Omni-funtionManage for Asia and EU region for eCommerce brand sites. - Salseforce Commerce Cloud(SFCC)- Salesforce Marketing Cloud(SFMC)- Payment(Cybersource, Adyen, Amazon, Apple, Alipay, Wechat, Atome, Klarna, Korea payment) - Market place feed, (Zalando, Tmall, Wechat)- Social login (Facebook, google, wechat, Kakao Sync...)Develop NFT strategic plan

Build up Online Platform for CESCO membership App- Established the strategic to-be Roadmap and making scenario planning- Analyzed a feasible online commerce solution for CESCO - Established mid-term and long term strategic plan

Proposed for Samsonite Korea Demendware eCommerce Platform Feb 2015 –April 2015. Project objective: Switching Lecs commerce Platform into Demendware based on cloud system Samsung Electronics America Digital River Internalization Project/Oct 2014 –Dec 2014. Project objective: Establishment of strategic to-be process to internalize Digital River works-Established Digital River internalization process -Analyzed Tax Engine and recommend the tool as optimized for Samsung -Established the strategic to-be Roadmap and resource plan

Project objective: Establishment of Global online travel agency such as Expedia.com, Priceline.com, and Booking.com -Developed Master and Roll-out Plan for Global online travel Agency. -Measured feasibility of making a Global website-Developed New business model-Established mid-term and long term strategic plan for Opening Chinese Market

Samsung Electronics B2B Project.Project objective: Establishment of B2B online website for all locals -Analyzed Local needs for B2B website as B2B Marketing-Managed Local Digital Marketing Managers and listen to their needs. -Provided market insight for product feature creation-Supported Global workshop for QA

Samsung Electronics Social media contents Project for marketing.Project objective: The strategic analysis of social media contents differentiation for marketing -Developed Social Media Marketing strategy for social media contents operation -Established contents sharing process and provide to-be ModelJuly 2011 – October 2011. Samsung Electronics SMC (Social Media Center) ProjectProject objective: Maximizing sales leads, enhancing brand reputation, and building customer loyalty-Developed Social Media Marketing strategy for global launch (72 countries)-Developed Market index for strategic approach-Provided global market insight -Provided to-be business model-Provided analysis report to measure ROI and KPI-Set the organization for global social media marketing service-Estimated budget for operating cost April 2011 – June 2011. Samsung Electronics PVI Spec. enhancement Project.Project objective: The utilization of product specification as marketing information-Optimized pvi.samsung.com of PVI(Product Value Information) system as using Marketing Support toolJanuary 2011 –March 2011. Samsung Electronics Samsung.com Interim enhancement Project.Project objective: Product information comparison development on the global website-Found out customer needs and update them on www.samsung.com -Analyzed Locals’ needs and update them on www.samsung.com

-Operate Global website and strategies of operation-Built mid & long term plan -Planned C2C & B2C website -Performed Campaign, Events -Managed Social Media -Supported Offline Marketing like Exhibition. -Planned Newspaper/Magazine advertising

-Developed Travel and Education Website-Keyword & Newspaper marketing as digital marketer

I served as IT soldier for 26 months