At Baddies in Tech, I don't just post – I craft a digital symphony that resonates with a powerful, engaged community. We're using data, creativity, and a sprinkle of tech magic to supercharge our marketing and fuel our success.I'm staying ahead of industry trends and wielding email marketing like a pro, maintaining an impressive 26% open rate. We're leveraging analytics to laser-focus our campaigns, resulting in a 13% improvement in key metrics like website traffic and lead generation. This has translated to a massive 33% ROI boost for our first two quarters.We're optimizing the marketing budget by implementing innovative strategies like ad retargeting, personalized email lists, and captivating content. This has expanded our audience and boosted brand awareness on platforms like Instagram, YouTube, and LinkedIn.Our follower base has grown by 38%, and engagement has soared by 11%. It's not just about numbers – it's about building a thriving community at Baddies in Tech. I'm excited to continue using these skills to tell impactful stories and unlock growth for our brand.

Ever dreamt of delivering a delicious idea? That was my mission at Cookin', a revolutionary platform that connects foodies to local 5 star chefs. Here's how I used data, creativity, and a dash of marketing magic to cook up some incredible results!I led the marketing charge for Cookin's Dallas launch, crafting a targeted strategy that boosted user acquisition by a whopping 36% in just 2 months. Now that's a recipe for success!I meticulously analyzed market trends, identified customer needs, and developed comprehensive sales enablement materials to equip our sales team with the tools they needed to champion Cookin' with confidence. I identified the perfect culinary influencers and orchestrated major influencer campaigns that sizzled! These partnerships not only increased app installs by 27% but also ignited a 13% boost in brand awareness. Talk about a recipe for engagement!I implemented a KPI-based event reporting system that tracked everything from ROI to user conversion. This increased marketing campaign effectiveness by 37% and fueled 22% sharper decision-making for future campaigns.I built and optimized automated email sequences using HubSpot, nurturing leads and keeping them engaged. This sweet strategy resulted in a 2% decrease in unsubscribe rates – proof that valuable content keeps them coming back for seconds (or thirds!).Creating a vibrant community around Cookin' was key. I spearheaded influencer events - from meticulous pre-planning to flawless execution - fostering a thriving community around the app, and ultimately, a 26% increase in brand engagement.My time at Cookin' was a delicious blend of strategic thinking, analytical prowess, and a deep love for building connections. It was a recipe for success that I can't wait to replicate at my next endeavor!

Turn a company's story into a blockbuster marketing campaign...that was my mission at Spliced Ego Films, a production house that crafts captivating visuals. Here's how I used storytelling, data, and a dash of marketing magic to create award-winning results!I designed captivating pitch decks, research insights presentations, and sales playbooks, ensuring our message resonated with clients. I constantly analyzed trends and stayed ahead of the marketing curve, fueling fresh, innovative ideas.I created engaging collateral that resonated on an emotional level, selling stories rather than just services. I developed big-picture content strategies for clients across diverse industries, ensuring each story was a masterpiece. I worked hand-in-hand with our production team, transforming creative ideas into stunning visuals. I was a whiz at articulating complex ideas in clear, concise ways, solving campaign challenges quickly and efficiently.I managed projects from concept to final execution, overseeing budgets, timelines, and internal processes like a seasoned producer. I implemented data-driven marketing strategies and designed user-centered navigation structures to ensure every customer experience was seamless.I successfully managed 50+ client projects at once, addressing concerns and securing client approvals with ease.My time at Spliced Ego Films was a thrilling journey, blending storytelling with data-driven marketing strategies. It was a blockbuster experience that equipped me with the skills to tell any brand's story on the biggest stage – the marketplace!

Imagine taking a brand like Urban Hydration and turning it into a social media powerhouse. That was my mission, and it wasn't just about filters and catchy captions. First, I became the conductor of Urban Hydration's content orchestra. I oversaw video and photo creation, managed the 100-product line (including promo content and new product development!), and spearheaded an influencer program that boosted ambassador sales by 20%. But content is only half the battle. I launched product initiatives across digital platforms, crafting launch campaigns, designing decks, and writing compelling copy. I even helped create interactive experiences that seamlessly connected customers to the sales process.Data was my compass. My passion for UX paid off – I produced 50+ video tutorials with over 5 million views, significantly boosting Urban Hydration's social media presence. Collaboration was key. I managed a team of 10, strategized with major retailers, secured partnerships with key stakeholders (resulting in a 37% sales increase!), and even implemented email marketing and CRM software that reduced customer churn.Metrics were my love language. I managed a $1 million marketing budget, implemented technical solutions that increased customer reach by 53%, and analyzed email campaigns to optimize performance and decrease costs.The results? Loud and clear. I grew Urban Hydration's social media audience by 30% in just two months and skyrocketed Instagram engagement from .002% to a whopping 0.76%. But it wasn't just online – leveraging celebrity influencers brought foot traffic to stores like Target and CVS, resulting in a 13% increase. Spearheading the launch of over 10 product lines within 6 months secured an 11% market share gain for Urban Hydration. It was a culmination of strategic marketing, user-centered design, and building strong relationships with key players in the industry. This wasn't just a marketing job – it was a transformation.

My time at 24 Hour Fitness was a whirlwind of growth and transformation. Starting as a Service Rep and quickly ascending to the role of Social Media Specialist within two years, I was immersed in a dynamic environment that fueled my passion for marketing and analytics.As a Social Media Specialist, I dove deep into the world of data, analyzing metrics and running multiple campaigns simultaneously. I collaborated closely with our Creative Director Lead, reviewing graphic design and social media content to ensure it aligned with our brand vision. But my role wasn't just about execution. I envisioned complex UX ecosystems, crafting strategies that guided our social media presence. Leading a team of six, I mentored and trained social media interns, sharing my knowledge and passion for digital marketing.My contributions extended far beyond social media. I aligned our existing digital media framework with expansion initiatives, resulting in a significant 36% increase in platform traffic. I also played a crucial role in building our email list, expanding it by a remarkable 70% in just six months.From setting project milestones and timelines to managing budgets, I was the driving force behind our social media success. I optimized content, refined targeting, and implemented A/B testing, leading to a 9% increase in engagement metrics.My dedication to community building and user engagement paid off. I helped grow our Facebook page to over 20K members within two months, fostering a strong and engaged online community. My time at 24 Hour Fitness was a rewarding experience that equipped me with the skills and knowledge to excel in the digital marketing field.

- Assisted in various areas of public relations as well as assigned marketing projects from development phase through completion to enhance the company’s reputation and help rebuild the brand. - Helped to draft/edit and route press materials (i.e., media pitches, press releases, media alerts, event agendas, etc.) - Created and maintained broadcast, radio and non-traditional media lists. Pitched story ideas to media to support corporate messages and major brand initiatives.

- Helped members select performance products that best fit their personal needs. - Exceeded personal sales goals for 3 months in a row. - Balanced the needs of multiple customers simultaneously in a fast-paced retail environment. - Communicated store policy violations to the management team in a timely manner.

- Collaborated and executed client engagement and marketing plans- Provided writing and design support for both internal and external purposes- Aligned business social media goals with the end user's (or customer's) experience of service- Managed and updated the company website and social media outlets- Created a variety of promotional marketing materials in alignment with brand standards- Developed, and pitched internal communication structure- Guided day-to-day development of campaigns- Created weekly and monthly media plans

- Developed a social media strategy to align with the promotions schedule- Lead various game-day/in-game operations and giveaways- Established clear brand voice on official Oakland A's social media platforms

- Led social media and community engagement strategies- Crafted and refined the LaMay Day brand identity - Collaborated and coordinated with the LaMay Day team to understand content releases and ensure consistent voices across company channels- Attended media events for coverage and content creation purposes- Ensured quality control throughout team campaigns

- Provided a first class game day service to high profile visitors- Helped with suite preparation, pre-game field pass process and Raiderette visits- Established clear brand voice on the official Oakland Raiders social media platforms- Worked closely with stadium partners to ensure seamless execution of services- Addressed and resolved any service issues that may arise at VIP Entrances, Concierge Desks, or any other premium seating areas- Assisted with game day events and other service-related game day duties as assigned by the Premium Service Manager.

- Created media lists- Fully supported company's PR strategy and executed it in different phases- Created and curated engaging content- Communicated and built relationships with current and prospective clients- Effectively utilized company's social media and blogs- Created and distributed press releases- Assisted in administrative duties

- Prepared and executed custom home care plans- Assisted with basic needs- Provided companionship- Helped with light housekeeping- Monitored medication administration - Assessed clients home care plan regularly

- Managed shifts while acting as manager in charge of store- Deployed team members as required to meet business demands - Made necessary staffing decisions- Demonstrated a strong understanding of all Jamba product nutritional information and clearly communicated this information to both the guests and store team.- Ensured that the team members working the shift were effectively working with customers to ensure their visit at Jamba met all their needs