C+K is an advertising and media agency that specializes in paid media for high-profile clients we believe in. We grow brands, drive revenue, acquire customers, convert donors, win elections, and evolve marketing organizations.Company portfolio includes retail, tech, NGOs, advocacy, and elections.

Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise.

Department: Executive OfficePartners: Apple, Disney, Southern Research, Alabama Power, Universal Music Group, etc. Spearhead strategic vision development and alignment for focus and scale through process design, stakeholder engagement, partner liaison, advisement, and director of methodical approach execution. Manage multiple dynamic strategic projects as assigned by the CEO. Serve as a thought partner to the CEO and leadership team on cross-functional operational and strategic topics, including but not limited to long-term vision, issues of execution, areas for operational improvement, brand, internal and external communications, and stakeholder management.Serve as a thought partner to the CEO and leadership team, and engage in strategic projects with other senior leaders of the organization by executing upon the vision of the organization.Develop and implement innovative strategies that help accomplish the mission of the organization.Serve as a communications partner, supporting internal and external communication between the CEO and key stakeholders. Support organization-wide goal setting as directed by the CEO.

120 Wall Street New York, NY Organization: Droga5, Part of Accenture Song Management level: Team Lead/Consultant Job Family: Design | Brand & Comm StrategyAccount: MetaCraft creative brief that identifies a client brand purpose and guides all creative concepts and outputs. Ensure that all project outputs align with client goals and the brand and communication strategies. Consult and advise creative teams to cultivate ideas by incorporating strategic recommendations and qualitative insights.

120 Wall Street New York, NY Organization: Droga5, Part of Accenture SongJob Family: Design | Brand & Comm StrategyAccounts: J.P. Morgan (multiple LOB) | Chase (multiple LOB) | Pinterest | Instacart | Non-Profit | New Biz Aid in creation of communications strategy deliverables including audience journeys, campaign ecosystems, engagement frameworks, moment strategies and tactical briefsForge relationships with internal members across disciplines and departments (Creative, Strategy, Production, Account, etc.) Collaboration with external IAT partners including media, PR and CRM agenciesWork with creative teams to amplify their ideas via media strategy, tactics, and creative thought-starters Serving as a leader within the group in understanding client trends, competitive positioning and activity, and industry best practicesPartner with data and analytics teams, to ensure that measurement frameworks, reporting cadences and campaign optimizations are taking placeCommunicate with stakeholders, including executives and partnersExperience working across multiple LOB for global brandsExperience building inclusive media plans for large brandsEnd-to-end campaign development process including identifying insights and audiences, briefing creation, and channel planning

Recognize the value that different perspectives and cultures bring to an organization and seek to understand those different perspectives and cultures.Contribute to a work culture where differences are valued and supported.Interview and recommend potential partnerships with various DEI firms/consultancies Advise senior leadership regarding present and future DEI programming, employee education, onboarding initiatives for new employees, etc. Provide insight to senior management in cultural sensitivity, rapid response procedures, and hiring practices Highlight blind spots in company culture and provide solutions to senior management and C-suite executivesRecommend additional resources to support employees growth, development, inclusion, and belonging

In 2020, oversaw client budgets totaling approx. $5MM Produce dynamic ad posts for social channels using key creative materials (i.e A/V, earned media), with a focus on high-impact copy and thumbnailsIdentify key audiences and develop custom creative materials for targeted ad-buying and digital stuntsManage the creative execution of all digital ad units, while optimizing specs and CTAs across platformsThrive in a fast-paced environment while managing multiple assignments from conception to completion on deadlineDay-to-day campaign management, including but not limited to developing briefs, budgets, timelines, managing vendor relationships, media planning, and media buying Develop content strategy and creative direction for new campaigns that engage customers from all walks of lifeIn 2020, continued delivering strong performance as investment grew. Increased ecomm/retail client’s D2P conversions by 192%, demand by 210%, and stewarded an additional investment of approximately $3MM (YOY). Increased Remarketing conversions by 50% and demand by 64%. Expanded creative strategy and tactics for multiple accounts (C3/C4 organizations, ecomm/retail, etc.) Work with creative teams to inspire great work through lateral thinking, knowledge of channel and industry best practices and actionable strategies informed by meaningful data insights.Weekly presentation of recommendations to client for optimal performanceManage external relationships in development of high-impact visibility, lead gen, acquisition, and direct response campaigns. Liaise with various internal departments to ensure cohesive collaboration and plans are executed in an efficient and timely mannerManage and analyze paid media placement data points to identify, recommend and execute performance optimizations Experience targeting multicultural/affinity audiences, including copywriting. Ability to interface across departments while building trust and rapport

Manage projects and deliverables with various deadlines simultaneously while maintaining excellent quality standards Plan and prepare informational materials for internal or external audiences Craft high-quality brand strategy roadmaps for effective storytelling/messagingAbility to ramp up quickly on client's target market, strategic direction, and requirements to proactively demonstrate and deliver increased valueDraft proposals and contracts with minimum supervisionDevelop deep insights into customer beliefs, attitudes, barriers and drivers across the entire customer journeyEnsure the delivery of assigned tasks on time while maintaining excellent quality standardsPrepare newsletters, bulletins, and informational materials for internal or external audiencesProvide strategic guidance to client executives and board members across industriesStrategic brand consulting and communications planningStreamline and improve client communications standards, guidelines, processes, and proceduresEvaluate the effectiveness of marketing and communication initiatives through analysisCompose a variety of materials, including newsletters, blogs, social media content, executive presentations, fact sheets, and online content.Design customer experience programs using a multitude of channels and platforms as appropriate including email, direct mail, mobile and social.Develop content strategy for new campaignsDuties:- Community Engagement- Social Moderation - Project Management and Coordination- Vendor Management- Traditional and Digital Marketing - Brand Strategy (Brand roadmap development, etc.)- Communication Strategy & Planning- Research & Analysis- Website Management (Wordpress, Google Analytics, OptinMonster, Metorik, etc.)- Social Media Strategy, Curation & Management- Email Marketing Management - Content Creation & Curation - Content Strategy- Event Planning- Sales and Operations support

Duties:- Communication Strategy and Planning- Account Services - Community Engagement- Social Moderation - Project Management (Asana, Trello, etc.)- Client Services- Market Research & Surveys- Brand Strategy- Content Creation- Social Media Development & Management - Email Marketing- New Business - Drafting Pitches, Proposals, Contracts, Surveys, and Presentations - Planning and Coordinating Account Activity

BGrace Media is media buying, digital marketing and public relations agency focused on building marketing solutions that influence and engage our clients' consumers.Corporate event planning and on-site supportKnowledge of project management concepts, principles, and practicesApply new techniques and develop creative solutions to address public relations problemsDemonstrate a firm understanding of communications, social media, and marketing trends of target consumersCoordinate press conferences with local officials Craft insightful written and oral communications Work independently and collaborate effectively Spearhead all logistics for multiple eventsPerform strategic analysis daily and implement problem solving methodsManage and create digital content for multiple accountsCo-design marketing materials for clientsDirect discrete events in cooperation with local/state/federal officialsActively engage communities by building strong rapportPlay an integral role in the successful implementation of influential and engaging marketing solutions

Aided in logistics, planning, and programming support for the city's Violence Reduction InitiativeProvided civilian perspective and communication strategy while collaborating with the City of Birmingham, Birmingham Police Department, District Attorney, and other Federal/State/City officialsActively engaged with community members/leaders, organizations, and foundationsAbility to liaise and negotiate with senior-level officialsCoordinated and directed discrete city and interagency events

Operated group instruction and training to over 500 student organizations on membership participation, retention, and engagementAssisted with planning orientation sessionsIdentified creative ways to increase membership recruitment and retention effortsManaged membership database for student organizationsFostered partnerships with external counterpartsStreamlined exchange of relevant informationOrganized with outstanding attention to detailOrchestrated and transformed Leadership training, recognition/appreciation, and support programs for organization Advisors, new officers, and current officersCollaborated with the Director of Finance to distribute and implement the SOURCE Collaborative GrantRevitalized implementation of effective collaborative efforts of the SOURCE and their outreach to other large scale campus groups, departments, and community partners through programs, initiatives, and representation on various campus committeesProgrammed campus-wide event responsible for recruitment for over 500 student organizations

Global Brigades offers 7-9 day Medical Brigades throughout the year in Honduras, Panama and Nicaragua. During a Medical Brigade, volunteers have the opportunity to take vitals and patient history in triage, shadow licensed doctors in medical consultations, and assist in a pharmacy under the direction of licensed pharmacists. I personally raised funds for medicine, medical supplies, and travel to Panama during May 2015 to take part in this humanitarian effort.

Delegates Program was created as an initiative aimed towards connecting student organizations with the SGA and other departments on campus. Role as a member of the Delegates Program Committee entailed creating strategic plans to increase student organizations involvement while promoting program benefits to targeted audience.

Duties:-Weekly office hour-Assit with gathering information and writing legislation-Assit with planning and implementation of SGA programs and projects-Contact organizations to coordinate bi-weekly/monthly speaking engagements-Manage senate calendar & update Senator of upcoming engagements -Attend all formal senate meetings called by the President or Speaker of the Senate -Attend regular senate meetings as proxy if needed-Manage official Facebook, Twitter, & website

SCOPE provides a framework for connecting students interested in community-engaged scholarship with resources to advance their scholarship. SCOPE’s goals are to increase the involvement of UA students in community-engaged scholarship activities; to connect students to resources such as faculty mentors, funding sources, and scholarly conferences and publications; to serve as a conduit for matching the research interests of students and faculty with identified community needs; to provide opportunities for training and technical assistance to SCOPE participants in order to enhance their knowledge and skills regarding engaged scholarship; to bolster the production of community-based research by students.SCOPE members gain access to leading scholars, publications and programs through meetings and conferences that will advance their careers as engagement scholars. SCOPE holds meetings and supports conference attendance and participation.

Dr. Robert Agee of Lemak Sports Medicine partners with The Dannon Project, UAB's Community Health Innovation Award program and the City of Birmingham to offer the first annual, “ALL ACCESS Sports Medicine Experience: The First Responders Camp”. The camp, designed to educate and empower local teens interested in pursuing careers in sports medicine, is free to all Birmingham City High School Students.During the camp, youth in the 9th-12th grade will receive presentations from top physicians, trainers and medical professionals and learn sports medicine techniques while becoming CPR & First Aid certified. Participants will complete a real life crisis management activity. Campers will learn from and interact with top medical professionals who have worked with NFL, MLB, NBA, PGA athletes & a host of high schools, colleges and universities.The concept for the camp was developed through a competitive process sponsored by the UAB Deparment of Public Health and the Community Health Innovation Awad (CHIA) which awards funds to concepts that find innovative ways to address health disparities in the Birmingham community

This signature Ernst & Young volunteer program for education in the US, targets students who have the potential to succeed in college, but need some extra help creating the "MAP" that will take them there. The College MAP provides support to underserved students as they consider the dream of higher education. The program helps students navigate the application and financial aid process, provides access to resources, and exposes them to the benefits of higher education.Rising high school juniors from Birmingham, New York, Boston, and Charlotte who participate in EY’s College MAP (Mentoring for Access and Persistence) program had the opportunity to participate in an enriching summer camp at The University of Alabama. Each counselor is matched with a group of 6-8 high school student campers to mentor and lead throughout this week-long event.

Founded on the simple belief that every family should be able to know and understand its healthcare options, Bama Covered trains and mobilizes college students in Alabama to become reliable sources of information in their communities.Building strong communities and strong citizens.Non-partisan, grassroots, student-powered community education campaign.Recognized as a non-profit by the state of Alabama.Receives no federal, state, or local government funding.Founded in December 2013.-Further developing grassroots organization skills-Effectively and efficiently communicating with hundreds of citizens across the state-Taking initiative to personally meet with citizens to discuss and develop individual healthcare plans-Always delivering reliable, objective information respectfully-Ability to articulate complex ideals simply to others-Served as an excellent representation for the organization when interviewed by The New York Times

Huang, C.-H., Johnson, M, Kim, G., & Crowther, M. R. (2014). Depression and Confidence in Disease Management in Community-Dwelling Older Adults Diagnosed with Heart Diseases: Racial/Ethnic Differences. Abstract accepted for presentation. I presented this research while attending the 67th Gerontological Society of America (GSA) Annual Scientific Meeting, in Washington, DC November, 2014.-Co-authored published Research

The Positive Pathways Program (P3) is an innovative concept that aims to increase the long term labor prospects of youth aged 16-24. P3 youth are supported by a network of staff and mentors who believe in a positive youth development model to help achieve their personally defined educational and workforce goals. P3 facilitates youth-led non-violence and restorative justice projects and trains teens and young adults on how to engage community resources to help create a better environment for themselves and their peers.The P3 program offers eligible youth a 'menu' of educational & workforce development services to ensure they acquire the skills to advance their educational and vocational pursuits, along with the support to overcome substantial risks factors and barriers. P3 flows through 3 critical phases to realize these goals: Intake and Assessment, Path Design, and Navigation Support.-Assisted with planning life goals of at-risk youth-Served as a positive role model and confidant for at-risk youth-Provided leadership and direction for career/education planning

The Center for Community Based Partnerships (CCBP) is a part of the division of Community Affairs at The University of Alabama. The division of Community Affairs is charged with providing the leadership and direction that prompts positive change and provides tangible benefits to schools, organizations and communities across the state and even around the globe. Heart Touch is an intercultural enrichment experience for elementary school children with the aim of enhancing cultural competency in order to contribute to greater understanding and knowledge of other ethnic groups. Currently joining efforts with program representatives in China.

Health Hut Interns work two 2-hour shifts each week in the Hut as members of Project Health. Interns engage visitors with games, activities, and conversations aimed at increasing student awareness about health issues and behaviors that directly affect them, increase student knowledge about healthy behaviors and making healthy choices, and reduce the barriers students perceive to improving their health. The Health Hut currently has over 200 visitors a day. The University of Alabama has 88 members total, interns & ambassadors, of Project Health. The application, interview, and selection process was very competitive.-Ability to communicate with a diverse population-Delivers health messages eloquently-Enthusiastic and passionate about promoting healthy lifestyles-Proven to be friendly, responsible, and a team player

Palliative Care provides treatment that relieves suffering and helps to control symptoms in a way that respects your personal, cultural, and religious beliefs and practices. Veterans who need admission for acute symptom management, respite, terminal care or other needs are cared for on the Safe Harbor Palliative Care Unit in a holistic interdisciplinary fashion with nursing, palliative medicine, pastoral care, social work and volunteers including music therapists who work together to support the veteran and family.The staff at the Geriatric Assessment Clinic provides a comprehensive, multidisciplinary assessment for frail, older veterans.-Participated in Geriatric Assessment Clinic evaluations and Palliative Care Unit (Safe Harbor) rounds at the VA Medical Center and Palliative Care Unit rounds at Children's Hospital.-Assisted Doctors and Medical School students in performing patient screenings and evaluations. -Gaining perspective, experience, further developing and observing efficient bed side manner, patient history, patient evaluation, patient advocacy, family/patient consultations, courtesy, specialized methods of treatment, pain management, communication skills, hospitality, and critical thinking.

The Association of Residential Communities (ARC) is a student-led organization that encourages creative thought with the empowerment of diversity; development of future campus leaders at the Capstone; membership in student housing organizations for state, regional and national recognition; evolutionary partnerships with other UA student organizations; and educational enhancement of a traditional college experience with programs that support wellness, safety, environmental awareness, social living and shared learning. ARC is governed by an elected executive board and is the umbrella organization for Hall Councils. Each residence hall community has a Council, comprised of elected and appointed positions. The purpose of each Council is to foster community within the residence hall and encourage leadership among residents.

Organizing for Action launched a Summer Fellowship Program geared at recruiting the next generation of organizers into the progressive movement. For passionate new leaders who are interested in exploring OFA's broad scope approach to issue advocacy. Fellows can expect to learn best practices in the areas of community organizing, media relations, and grassroots fundraising. My ability to lead my peers and neighbors and my willingness to learn new things assisted OFA as they continued to solidify their organization's foundation. Fellows are individuals who are willing to step out of their comfort zone and cultivate relationships with like-minded advocates in their community. Fellows served as an expert on goals, expectations, and strategy for their designated volunteer chapter, in addition to being a valuable source of support.Selected Fellows participated in an intensive training that started their organizing journey, as well as ongoing online trainings and conference calls connecting with other fellows across the country. The program was competitive, and the application process was rigorous.