Mykella Gannon Email & Phone Number

California, United States

San Diego, California, US

• Manages a team of 11 including creative, brand, influencer, social, partnerships and brand ambassador.
• Leads the development of the overall annual and seasonal marketing programs and plans. Oversees performance of Pura Vida brand marketing and content strategy against marketing budget/ROI models.
• Identified opportunity for a brand content refresh, leading marketing and creative teams in delivering a new brand strategy and design identity in less than 2 months.
• Crafted the social media strategy, successfully scaling to over 3 million followers across Meta and TikTok, as well as increasing Meta impressions by 30% YoY and increasing TikTok video views by 214% and engagements by.
• Concepted, sized and led re-launch of influencer program, resulting in 187% growth in impressions, 174% growth in engagements and 59% growth in revenue after the first year.

Carlsbad, California, US

I am responsible for leading visionary brand storytelling that drives differentiated awareness, conversion and loyalty, while creating a strong emotional connection with our community. I oversee the overall brand marketing strategy, marketing initiative development and implementation of go-to-market strategies for brand and product campaigns, brand.

Carlsbad, California, US

Carlsbad, California, US

Stockton, CA, US

• Launched inaugural marketing program in Northern California for Diamond Foods; this success was a contributing factor in Snyder’s-Lance Inc.’s decision to acquire Diamond Foods in October 2015.
• Successfully drove Kettle Brand share growth in the Bay Area from 12.9 to 16.2.
• Provided strategic direction across key regional field marketing pillars: sampling, event marketing, collegiate marketing, key influencer marketing, and social media.
• Spearheaded cohesive field marketing and sales programming with first-ever, in-store retail programs positively impacting retail business at Bay Area Whole Foods and Walgreens stores; programs delivered substantial.
• Effectively leveraged social media strategy and unique experiential campaign to lead product launch of new Kettle Brand flavor; strategic plan generated best in class reach, increased followership and consumer.
• Developed and pioneered forward-thinking, long-term business strategies focused on driving market growth.

West Palm Beach, Florida, US

- Directed the launch of Brownie Brittle in the Northern CA region; measurable contributions resulted in propelling Northern CA to the #2 Brownie Brittle region within a 6 month time span and a 150% volume increase vs prior 6 months.- Built brand awareness within the Northern CA region by driving all facets of business including Brownie Brittle’s national.

Seal Beach, CA, US

- Developed and directed ZICO’s global brand strategies into regional marketing tactics that drove positive per capita consumption and bottom-line sales objectives with annual budget in excess of $250,000.- Implemented a 360 degree marketing plan that fully leveraged ZICO’s investments into the marketplace and measurably showed a positive ROI. - Identified.

Seal Beach, CA, US

- Led launch of brand in Northern California, resulting in 164% YOY volume increase and 50% market share.- Translated ZICO’s national marketing strategic direction into tactics that drove consumer trial, brand loyalty and ultimately profitable sales at the market level in Northern California; related initiatives included 500+ event activations, 250+.

SAN Francisco, California, US

- Advised restaurants, hotels and lifestyle personalities and products, including Kimpton Hotels & Restaurants (national), La Mar Cebicheria Peruana (San Francisco), Brick & Bottle (Corte Madera), Wayfare Tavern (San Francisco), The Burke Group (East Coast), and SF Chefs (San Francisco).- Created strategic plans for new restaurant and hotel launches.

US

- Managed donor and corporate sponsor relations including event activation elements. - Coordinated logistics for off-site events including Wicked Opening Night After Party, An Evening of Bridal Luxury, and Best of the Bay Area Party. - Coordinated and secured vendors, rentals and decor, entertainment, event sites and layouts, gift donations and negotiated.

- Advised private biotechnology companies. - Worked on projects ranging from mergers and acquisitions to private placements. - Completed exhibits comparing companies' financial performances. - Built financial models to illustrate a company's projected financial performance as well as its current and future valuations. - Prepared marketing memorandum.