Mykella Gannon's Location
San Diego County, California, United States, United States
Mykella Gannon's Contact Details
Mykella Gannon work email
- Valid
- Valid
- Valid
- Valid
Mykella Gannon personal email
n/a
Mykella Gannon phone numbers
About Mykella Gannon
An experienced marketer that is part brand builder, part team builder and all results oriented. Has built and been part of winning teams and values strong relationships across all channels and functionalities. Has an approachable, calm and logical management style that fosters open and direct communication.
Mykella Gannon's Current Company Details
Mykella Gannon Work Experience Details
-
Vice President, MarketingAreyCalifornia, United States
-
Marketing DirectorPura Vida Apr 2022 - PresentSan Diego, California, Us• Manages a team of 11 including creative, brand, influencer, social, partnerships and brand ambassador. • Leads the development of the overall annual and seasonal marketing programs and plans. Oversees performance of Pura Vida brand marketing and content strategy against marketing budget/ROI models.• Identified opportunity for a brand content refresh, leading marketing and creative teams in delivering a new brand strategy and design identity in less than 2 months. • Crafted the social media strategy, successfully scaling to over 3 million followers across Meta and TikTok, as well as increasing Meta impressions by 30% YoY and increasing TikTok video views by 214% and engagements by 109% YoY.• Concepted, sized and led re-launch of influencer program, resulting in 187% growth in impressions, 174% growth in engagements and 59% growth in revenue after the first year. -
Senior Director, Brand MarketingCoola Nov 2020 - Apr 2022Carlsbad, California, UsI am responsible for leading visionary brand storytelling that drives differentiated awareness, conversion and loyalty, while creating a strong emotional connection with our community. I oversee the overall brand marketing strategy, marketing initiative development and implementation of go-to-market strategies for brand and product campaigns, brand building partnerships, public relations, social media, influencer, experiential retail, and integrated planning and deployment of brand-building campaigns across all consumer touchpoints for the brand. -
Director Of MarketingCoola Dec 2017 - Nov 2020Carlsbad, California, Us
-
Marketing ManagerCoola May 2016 - Nov 2017Carlsbad, California, Us
-
Field Marketing Manager, Kettle BrandDiamond Foods, Inc. Feb 2015 - Apr 2016Stockton, Ca, Us• Launched inaugural marketing program in Northern California for Diamond Foods; this success was a contributing factor in Snyder’s-Lance Inc.’s decision to acquire Diamond Foods in October 2015.• Successfully drove Kettle Brand share growth in the Bay Area from 12.9 to 16.2.• Provided strategic direction across key regional field marketing pillars: sampling, event marketing, collegiate marketing, key influencer marketing, and social media.• Spearheaded cohesive field marketing and sales programming with first-ever, in-store retail programs positively impacting retail business at Bay Area Whole Foods and Walgreens stores; programs delivered substantial growth in dollar sales.• Effectively leveraged social media strategy and unique experiential campaign to lead product launch of new Kettle Brand flavor; strategic plan generated best in class reach, increased followership and consumer engagement.• Developed and pioneered forward-thinking, long-term business strategies focused on driving market growth. -
Regional Brand ManagerBrownie Brittle, Llc May 2014 - Nov 2014West Palm Beach, Florida, Us- Directed the launch of Brownie Brittle in the Northern CA region; measurable contributions resulted in propelling Northern CA to the #2 Brownie Brittle region within a 6 month time span and a 150% volume increase vs prior 6 months.- Built brand awareness within the Northern CA region by driving all facets of business including Brownie Brittle’s national and regional customer teams and broker/warehouse networks.- Fully transitioned Brownie Brittle from a fragmented packaging restage and implemented regional EDLP pricing strategy with Safeway; successful execution of price package plan resulted in securing 11 of the 20 top-performing Safeway locations nation-wide.- Produced and presented quarterly business reviews to senior management team, taking joint accountability for regional volume and profitability goals.- Created and implemented 360 degree regional marketing programs in order to penetrate key retail partners, increase off-shelf availability and convert trial to purchase; examples include a fully-integrated Paddington red carpet consumer sweepstakes program executed throughout Safeway and Walmart.- Managed day-to-day activities of a team of Brownie Brittle Ambassadors to ensure proper execution and brand alignment for retail execution, consumer brand experiences and local events that promoted the growth of the brand. -
Regional Marketing Manager, Northwest & CentralZico Beverages, Llc Jan 2013 - May 2014Seal Beach, Ca, Us- Developed and directed ZICO’s global brand strategies into regional marketing tactics that drove positive per capita consumption and bottom-line sales objectives with annual budget in excess of $250,000.- Implemented a 360 degree marketing plan that fully leveraged ZICO’s investments into the marketplace and measurably showed a positive ROI. - Identified and evaluated local market opportunities to effectively build sales programs within the Northwest & South (focus on Texas).- Led execution on all regional media buys: ads, radio, OOH, print, and independent promotion messaging. -
Field Marketing Manager, Northern CaliforniaZico Beverages, Llc Mar 2011 - Dec 2012Seal Beach, Ca, Us- Led launch of brand in Northern California, resulting in 164% YOY volume increase and 50% market share.- Translated ZICO’s national marketing strategic direction into tactics that drove consumer trial, brand loyalty and ultimately profitable sales at the market level in Northern California; related initiatives included 500+ event activations, 250+ sampling initiatives, and key influencer relationship building.- Recruited, trained and managed a 10+ brand ambassador team to achieve local objectives.- Regularly interfaced with the Northern California Field Sales Manager, as well as ZICO’s local distributor partner and local retail partners, to ensure that local field marketing activities aligned and integrated with local sales and distribution initiatives. - Created templates that were frequently used as a company-wide best practice to translate ZICO’s national marketing strategic direction into locally executable tactics.
-
Account ManagerAndrew Freeman & Co Aug 2009 - Mar 2011San Francisco, California, Us- Advised restaurants, hotels and lifestyle personalities and products, including Kimpton Hotels & Restaurants (national), La Mar Cebicheria Peruana (San Francisco), Brick & Bottle (Corte Madera), Wayfare Tavern (San Francisco), The Burke Group (East Coast), and SF Chefs (San Francisco).- Created strategic plans for new restaurant and hotel launches (including creative theme development). - Generated new client leads, which included writing dynamic proposals. - Created strategic quarterly marketing plans and executed action steps accordingly. - Developed marketing campaigns (including coordination of supporting collateral, presentations, proposals, invitations, etc.). -
Marketing And Events AssociateSan Francisco Magazine Jan 2009 - Aug 2009Us- Managed donor and corporate sponsor relations including event activation elements. - Coordinated logistics for off-site events including Wicked Opening Night After Party, An Evening of Bridal Luxury, and Best of the Bay Area Party. - Coordinated and secured vendors, rentals and decor, entertainment, event sites and layouts, gift donations and negotiated all pricing. - Coordinated and managed event volunteers and contract employees. - Assisted in creation of event correspondence including invitations, programs and schedules. -
Analyst, Investment BankingMontgomery, Marshall Healthcare Partners Jul 2008 - Nov 2008- Advised private biotechnology companies. - Worked on projects ranging from mergers and acquisitions to private placements. - Completed exhibits comparing companies' financial performances. - Built financial models to illustrate a company's projected financial performance as well as its current and future valuations. - Prepared marketing memorandum.
Mykella Gannon Skills
Marketing
Social Media Marketing
Sponsorship
Strategy
Field Marketing
Market Planning
Brand Awareness
Sports Marketing
Marketing Communications
Event Planning
Brand Development
Event Management
Marketing Management
Product Marketing
Email Marketing
Strategic Planning
Sales Process
Relationship Marketing
Lead Generation
Market Research
Direct Marketing
Mykella Gannon Education Details
-
Stanford UniversitySpanish
Frequently Asked Questions about Mykella Gannon
What company does Mykella Gannon work for?
Mykella Gannon works for Arey
What is Mykella Gannon's role at the current company?
Mykella Gannon's current role is Vice President, Marketing.
What is Mykella Gannon's email address?
Mykella Gannon's email address is my****@****are.com
What is Mykella Gannon's direct phone number?
Mykella Gannon's direct phone number is +176094*****
What schools did Mykella Gannon attend?
Mykella Gannon attended Stanford University.
What skills is Mykella Gannon known for?
Mykella Gannon has skills like Marketing, Social Media Marketing, Sponsorship, Strategy, Field Marketing, Market Planning, Brand Awareness, Sports Marketing, Marketing Communications, Event Planning, Brand Development, Event Management.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial