Mykhailo Selivanov Email & Phone Number

Ukraine

Result-driven marketer with a strong product background and a passion for volunteer work supporting Ukraine

Greece

Co-Founder, Strategic Sourcing Manager in a nonprofit organization, specializing in military and humanitarian in Ukraine. - Successfully sourced and procured military and humanitarian aid for Ukraine during the ongoing war. Developed partnerships with international organizations and donors to secure funding for the aid efforts.- Led a team of volunteers in coordinating the delivery of aid to Ukraine, ensuring timely and efficient distribution to those in need. Implemented logistics solutions to streamline the supply chain and reduce costs.- Collaborated with local authorities and community organizations to identify areas in need and distribute aid accordingly.

Part-Time Product Marketing & Monetization in a startup aimed at providing HR solutions for small and medium-sized businesses. I played a key role in launching the project and ensuring its success:- Creating and executing a comprehensive go-to-market strategy that utilized various traffic channels to increase user acquisition and engagement.- Proving the payment hypothesis by optimizing pricing and payment processes to increase conversion rates and revenue.- Optimizing the onboarding process to improve user retention and satisfaction.- Preparing the project for the next round of funding by providing valuable insights on market trends and user behavior.

Ukraine

Product Owner, in an outsourcing company for the implementation of innovative IT products.- Successfully launched two mobile applications (a dating app and a marketplace app) and one web platform as the Product Owner of an outsourcing company for the implementation of innovative IT products.- Managed cross-functional teams of over 20 members and worked closely with stakeholders to ensure the product's success.- Led roadmap and backlog management and created go-to-market strategies and launch plans for all products.Unfortunately, due to the war, my projects at Tecor were put on hold, and I transitioned to volunteering activities.

Lviv, Ukraine

Head of Product in international B2B marketplace for wholesale food trade.After working as the Head of Marketing at Eurocommerce Holding for three years, I moved to a new company that was created by the same owners. Although it was a new company, the management remained the same.- Led the development and launch of the platform, from ideation to MVP, monetization strategies, and positive unit economics, resulting in the creation of a successful startup.- Formed and managed a cross-functional team of developers, designers, and sales representatives to ensure effective execution of the product roadmap, backlog, budgets, and revenue targets.- Successfully expanded the platform's reach to various international markets, including Southeast Asia, West and South Africa, the Middle East, North America, and the majority of EU countries, resulting in significant revenue growth and market penetration.

Lviv Region, Ukraine

Head of Marketing in Ukrainian holding consisting of 2 producing plants and a construction company, with more than 1000 staff members.- Created and managed the development of digital products for the holding's structural divisions, resulting in a 20% increase in efficiency and productivity.- Led advertising campaigns and implemented strategies to increase sales and create new export channels, resulting in a 40% increase in new clients’ revenue.- Managed a team of 7 marketing professionals and collaborated with cross-functional teams to ensure project success.

Lviv, Ukraine

Head of Digital Marketing in the UEX web studio.- Spearheaded the promotion of outsourcing projects and the development of UEX services marketplace, resulting in an increase in revenue and market share.- Formed and led a cross-functional team to transition the service from WP CMS to a modern technology stack, leading to a 30% reduction in website loading time and a 160% increase in website traffic.- Connected the Google Partners program and optimized the cost of the service provided by the product by 2.5 times, resulting in an increase in ROI and Retention Rate.

Lviv, Ukraine

Part-Time Freelancer in the domain of internet marketing, content management, SEO optimization, and Google Adwords. Since the railway reduced the working week to 4 days in 2013, I had the opportunity to work part-time.- Launched projects in the TOP Google search for high-frequency keywords in the construction industry, resulting in a 15% increase in LTV and a 20% increase in ROI.- Managed contextual advertising campaigns for e-commerce projects, achieving a 50% reduction in CPC and a 20% increase in ROI.

Lviv, Ukraine

Engineer in the technical department of the Lviv branch of the railway.- Responsible for the distribution of production capacity of brigades for the repair of the railway track in the schedules of trains in the Lviv region.- Played a key role in the integration of the program for the introduction of alternative energy sources in the Lviv branch of the railway, and took part in the creation of a train schedule for the systematic work of repair teams. Implemented a solar water heating system, resulting in an 85% reduction in energy costs.

Master'S Degree, Business, Management, Marketing, And Related Support Services, 4,5

Master'S Degree, Logistics, Materials, And Supply Chain Management, 4.5