- Created and scheduled compelling content and copy across three different brand's social channels, which included Facebook, Twitter, Pinterest, Instagram, and Tiktok- Curated cohesive and effective Instagram feeds/themes for each campaign/collection launch that yielded, on average, over 60% higher engagement- Rebranded Gia Studio with a new logo, color palette, and website on Wix- Assisted in shoots and supported social coverage of brand events- Monitored and applied trends in social media to create viral brand content- Developed monthly content calendars in collaboration with the merchandising and graphic design departments- Designed visual assets, ad copy, devised ad budget, and published Facebook and Instagram ads

- Established the brand foundation by creating a brand guideline- Built 20 templates with complicated action sets for batch processing of over 10,000 product photos- Hired and trained three graphic designers to create graphics and illustrations- Oversaw production of monthly content calendar and maintained high engagement rates (over 10%) on Instagram, Facebook, Pinterest, and TikTok- Designed website, ad banners, flyers, and newsletters- Photographed and edited all product photos on the website

- Developed a brand guideline consisting of brand assets (logo, color palette, typography, and photography) and their appropriate usage to maintain a consistent brand image- Redesigned the current logo to appear more professional and modernized- Consulted and provided a set of recommendations and action lists to develop and improve brand awareness- Curated five landing pages and conducted A/B split tests - generated over 200 unique viewers and 4 form fills in one week