Mylene Bass Email & Phone Number

• Coordinates with management and sales teams to actively promote new and existing events, products and services;• Develops and manages digital marketing campaigns to drive online traffic to the company website;• Fine-tunes messaging that differentiates product and service benefits;• Tracks conversion rates and making improvements to the website;• Utilizes a range of techniques including email marketing, paid search, SEO and PPC;• Oversees the social media strategy for the company;• Supervises design and production to ensure efficient and timely delivery of marketing collaterals;• Researches and recommends media-buying functions and execute media booking activities

- Covered orienting, training, assigning, scheduling, coaching, counseling and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.- Achieved customer support objectives by contributing customer service information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality and customer-support standards; resolving problems and implementing departmental changes.- Maximized customer operational performances by resolving problems, disseminating advisories, warnings of website or system issues to the customer service and- Updated job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.- Participated in weekly management meetings to discuss and implement KPIs improvement goal and provide weekly KPI reports to Senior Director of Customer Service.

- Centralized media-buying function, supervised the day-to-day execution of media booking activities while ensuring media buys are executed in a timely manner, with the appropriate quality level; - Managed direct reports on a day-to-day basis including assignment of tasks and coaching;- Set up internal processes, performance reviews, respond to campaign performance reports and execute on the analysis to ensure positive ROI- Collaborated with sale event marketers (SEMs) and higher management in negotiating yearly and quarterly media purchases; - Assessed media effectiveness while keeping track of returns on investment in media spend - Liaised, developed and sustained mutually-beneficial long term partnerships with publishers and various forms of media- Optimized the company databases with focus on cost-effectiveness, continuously researches on emerging media opportunities in various industrial marketplaces- Prospected and negotiated media buying agreements with new media providers

Durham, Nc, U.S.A.

(Concurrent special assignment as Head of Marketing for Eli Research)- Sourced quality candidates to support the Sales Team of ShopperLocal, a US-based marketing company that provides simple, high quality, and cost effective marketing and advertising solutions to small business owners; - Identified candidates from various skills sets around the U.S., conducted evaluations, screenings and interviews for the recruiting diverse talent in a multi-site organization;- Ensured job requirements and expectations are clearly understood and candidates are assessed against appropriate criteria;- Developed strong relationships and partner with hiring managers, regional vice-president, and recruitment manager to maximize effectiveness of recruiting process;- Tracked and reported key metrics designed to measure and predict staffing activity.

Develops readings and examinations for educational publications for students learning English as a Second Language (ESL) and examinations for the Hong Kong Certificate of Education Examination (HKCEE)

- Centralized GoIndustry-DoveBid's media buying function;- Assessed media effectiveness while keeping track of returns on investment in media spend within the GoIndustry-DoveBid group; - Liaised, developed and sustained mutually-beneficial long term partnerships with publishers and various forms of media. - Optimized the company databases with focus on cost-effectivity, continuously researches on emerging media opportunities in various industrial marketplaces

Wrote and produced e-Learning educational materials for students learning English as a Second Language (ESL)

Talk Show Host & Head Writer, 2003-2006 (“Mom’s Morning Chat” & “Mom Café”)Scriptwriter & Storyteller-Host, 2004 – October 2006 (“Mom’s Vineyard”) Editor-In-Chief, 2005-2006 (“Super Mom Digest”-official club publication of SBN)Publicist, 2003- 2006

Provided supplemental information helpful to mothers no matter what stage in their life they are. Website articles included parenting, pregnancy, health, relationships, recipes and housekeepingHandled special parenting special events and consumer promotions for various consumer lines and pharmaceutical companies

Asian Projex was a professional event management team that specialized in marketing for sponsorships and attendance promotion, management of trade events, exhibitions, conventions, conferences, consumer fairs and concerts.

Directed PR and publicity campaigns that are designed to promote the trade events commissioned to Worldexco while improving the public image of the organization that employed the events management team Developed and maintained good working relationships with the media - including local and national newspapers, radio, and televisionOrganized press briefings, media training, photography, and press attendance for trade fairs and conventions managed by Worldexco

Executed advertising, PR and corporate communication campaigns for in-house brands and special events of the Philippines' largest mall operator. Liaised with various media as well as generated new relationships with media

Ba, Communication

Ba Communication, Broadcast Journalism & Advertising

Activities and Societies: UP Broadcasting Association

Education record