- Création et mise en oeuvre des stratégies marketing afin d'augmenter les ventes via la marque globale, les marques internes et les marques distributeurs.- Établissement et évaluation des performances numériques du site web transactionnel. - Refonte du site web Adobe Commerce avec une agence. - Planification stratégique des implémentations numériques au site web. - Établissement et gestion des budgets annuels. - Gestion de l'équipe marketing, définition des objectifs et évaluation des performances. - Gestion des relations avec les partenaires média et agences partenaires. - Collaboration stratégique avec les départements des ventes, des prix, des opérations, de l'approvisionnement.

- Team manager of digital experts : SEA, SEO, UX, Social Media, DSP, Display, Online video.- Digital and traditionnal media strategy, buying, negotiations and execution : Tourisme Mont-Tremblant, Devimco Immobilier, Accès Conseil, Groupe Zibo, Origine Nature, Vivre en Gaspésie and other contracts.

- Digital and Traditionnal Media Strategy on IGA, Rachelle Bery- Sobeys Quebec. - Digital and Traditionnal Media Strategy on Bonduelle Quebec.- Digital and Traditionnal Media Strategy on Biscuits Leclerc

Account lead on Nespresso (National).Account lead on Bombardier Business Aircraft (International)Account lead Quebec market on BMO Bank of Montreal, BEHR, DANONEAccount lead Ontario market on SAILDevelop media strategy based on client objective. Deployment of media campaign and PR.Competitive analysis with data base over different market (Quebec to International). Reporting and analysis on digital campaign.

Develop and present media recommendations.Develop a detailed comprehension of the client's industry.Identify target audiences and analyze their characteristics, behaviour and media habits.Analyze media plans via media data bases (PMB, Nadbank, BBM, etc).Develop original and creative campaigns in synergy with the brand strategies developed by the agency. Work with the creative agency team, clients and PR firm to develop media strategies and campaigns.Coordinate different projects and ensure deadline compliance.Evaluate the effectiveness of campaigns in order to inform future campaignsEnsure excellent client communication.Clients : TELUS Mobility, TELUS Business, Pendopharm (pharma)

Develop and present media recommendations.Identify target audiences and analyze their characteristics, behaviour and media habits.Analyze media plans via media data bases (PMB, Nadbank, BBM, etc).Develop original and creative campaigns in synergy with the brand strategies developed by the agency.

• Search for candidates for various positions of the agency.• Advise department heads on the choice of candidate.• Display on job sites.• Analysis, treatment and management of applications received.• Selection interview with selected candidates.

• Develop and present media recommendations.• Develop a detailed comprehension of the client's industry.• Identify target audiences and analyze their characteristics, behaviour and media habits.• Analyze media plans via media data bases (PMB, Nadbank, BBM, etc).• Develop original and creative campaigns in synergy with the brand strategies developed by the agency. • Work with the creative agency team, clients and PR firm to develop media strategies and campaigns.• Coordinate different projects and ensure deadline compliance.• Evaluate the effectiveness of campaigns in order to inform future campaigns• Collaborate with media partners (TVA, SRC, TC Media, Rogers, Outdoor Media, Météomedia, Google, Facebook, etc.).• Ensure excellent client communication.• Clients : Birks, NeoStrata (Sanofi), Canadian Labour Congress, Canadian Tire, Cascades, Nautilus Plus, Les Éleveurs de volailles du Québec, SAAQ, Krispy Kernels, Lassonde & Spécialités Lassonde, Fédération des producteurs de Lait du Québec, ...

Passée de coordonnatrice à chargée de projets.J'ai commencé par la coordination des mandats en création pour ensuite m'occuper en totalité des mandats.On m'a ensuite chargé des projets interne de la compagnie tels que les événements, le site Web et la gestion des membres.Également un survol des achats et du placement média.Un nouveau volet concernant les outils technologiques internes m'a été attribué.