I am a results-driven Sales and Purchasing Manager with 31 years of experience in the Artisan Bakery/Patisserie supply industry. I have achieved consistent annual growth in sales, demonstrating a strong commitment to driving revenue without disclosing specific figures to maintain confidentiality. I have a relentless approach to sales, successfully upselling additional SKU's to new and existing clients.I am passionate about a zero fail attitude from order to delivery point. My hands on/make it happen approach is passed on to other business functions to contribute to overall team success.I have introduced a diverse range of SKUs and suppliers aligning with market trends, ensuring our product range is attractive and up to date. I analyse and manage stock, sales, and purchasing dynamics to prevent out-of-stock situations. I believe in a minimal OOS policy during periods of short supply by substituting with alternative brands, ensuring uninterrupted service to customers.I have successfully assisted customers in debt positions, achieving positive results in debt reduction while preserving and enhancing ongoing sales relationships.