- Responsible for managing, developing, and executing marketing initiatives within the Enrollment division.- Creates and contributes to the development of communications plans and strategies for first-time domestic college students, including prospective, inquiring, applying, and enrolled.- Facilitates enrollment marketing projects with digital assets, email, SMS, print, direct mail, and form optimization. - Engages with students and families during all University events (such as Open House, Accepted Student Day, Accepted Student Receptions, etc.). and represents the University of New Haven at college fairs and high school visits throughout the year.- Provides admission counseling to prospective students and handles day-to-day communications with students in person, via telephone, text or email.