Elevated Brands Group is a leading home decor e-commerce platform in the mid to high-end segment of the market. Our flagship brand, Rugs Direct, is a market-leading specialty online retailer of decorative area rugs for consumers, professional designers and commercial customers throughout the U.S. and Canada. Our assortment strategy is focused on quality construction and materials, and our website – rugsdirect.com – provides users education and inspiration throughout their shopping journey.In 2022, we completed the acquisition of Lightopia (lightopia.com), an omnichannel retailer of contemporary lighting serving residential customers and trade professionals. Together, our two brands are well-positioned to meet our customers' needs across product categories in the mid- to high-end segment of the home furnishings market.I am responsible for the Company's vision, strategy, and execution.

YDesign Group, now known as Lumens, is a California-based e-commerce company that offers the best in modern and contemporary lighting, furniture and home furnishings through Lumens.com. Catering to design-minded consumers, interior designers and commercial customers, Lumens has an extensive yet carefully curated product selection that ranges from iconic mid-century designs to today’s most innovative products. The Company was sold to Design Holding, LLC out of Milan, Italy in June 2021.I was responsible for e-commerce and marketing.

Delivery Agent was a leading provider of e-commerce solutions to the media and entertainment industry. Over its decade in existence the Company generated +$800M in revenue and employed over 400 people and enabled e-commerce for media companies including Discovery Communications, NBC, CBS, FOX and HBO. Investors included Bessemer, Worldview, and Focus Ventures, and DA was acquired by private equity firm Hillair Capital in 2016.I was CMO and GM for the e-commerce business, and led the company’s multi-channel marketing strategy and account management with a team of 40 marketers and business managers.

Wells Fargo’s Internet Services Group leverages the internet to strengthen relationships with its customers, making them feel recognized and valued and by making it convenient for them to succeed financially.I was responsible for Wells Fargo’s unified digital marketing, including performance marketing and mobile marketing channels, and developed the go-to-market strategy for WF Mobile.

RedEnvelope, an online specialty retailer, survived the initial 'dot-com bubble' through innovative marketing and a strong focus on the customer, and went public in 2003. The company was sold to Liberty Media / Provide Commerce in 2008, and was integrated with the FTD brand in ~2016.I had oversight of RedEnvelope's multi-channel marketing e-commerce and catalog business with a team of 20 marketing professionals, and reported directly to the CEO.My previous roles at RedEnvelope included Director of Online Marketing and Marketing Manager.

I was responsible for performance analysis and tracking within the Funds Management Division, and was promoted from Financial Analyst to Senior Analyst in my first year.