Manage 10+ global product launches per year (most notably, a 2023 launch that grossed over $23M in revenue)Own GTM and growth functions, with a focus on catalyzing profitable user behavior via strategic product marketing including pricing, packaging, positioning, messaging, and launch strategySpecialize in managing launch plans to execution by driving cross-functional alignment among internal Product and GTM teams and external resources such as affiliates, creative/ad agencies, channel partners, fan communities, developers, etc.Designed strategy to maximize long tail customer revenue by implementing a multiphase release plan spanning 1 year of the buyer life cycle that resulted in: * 4.6x increase in annual gross revenue ($17.4M in one year, up from an average of ~$3.1M/yr) * 163% increase in number of buyers from previous launchesDeveloped an in-depth understanding of customer segments to inform positioning and growth strategy that drove a 65% increase in audience size (17M to 28M) across social and streaming channels * Top performing channels: TikTok: 0 to 1.8M followers | Instagram: 750K to 2.2M | YouTube: 1.7M to 4.3M | Spotify: 1.6M to 6.5MAnalyzed social engagement data to uncover an untapped niche buyer segment. Expanded GTM plan to target that segment and drove a 46.6% increase in the segment’s product consumption

Fanaply creates official blockchain-based digital collectibles (NFTs) for the world’s biggest fans. We let you document your favorite milestones, memories, and achievements with a permanent record and share them with your friends.

Brought on by MD of Techstars Music to guide founders on how to develop a thorough understanding of their audience and craft stories that effectively attract and convert buyers

Built an ROI positive digital marketing division that drove 40% YoY revenue growthAwarded US Gold Record for leading debut North American launch that resulted in over 500k units sold and over 1.9 billion Spotify streamsOwned the conceptualization and development of digital funnels and customer experiences featuring bespoke mobile apps and microsites to engage and convert buyers

Drove client marketing campaigns (largely social and PR) from strategy to executionDeveloped evergreen funnels to passively convert long-tail activity driven by campaigns

Liaised with music rightsholders to represent pioneering music-based social networkResearched and executed business development opportunities for website and company growthManaged digital content and oversaw profile management for over 3,000 record labels