Myles Mccutcheon Email & Phone Number

North Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

>> Led a team of creatives across multiple disciplines: design, content, and social media. >> Strategic lead for content marketing, editorial development and community storytelling. >> Successfully developed and launched multiple campaigns overdelivering YoY on business targets. >> Creative direction for content and social media leading to league-best engagement and growth across all platforms.

Toronto, Canada Area

>> Created - The Creative Lab: Rogers Sports & Media’s in-house creative innovation and engagement department>> Led strategy and creative direction for Sportsnet Hockeyland Minecraft experience. Winning ProMax gold award for technical innovation for audience engagement.>> Developed and produced Sportsnet's first smart home fan engagement game for Alexa and Google, including the robust marketing campaign. Worked closely with Amazon and 3rd party to develop. >> Created 'Predict the Playoffs', a mobile second screen engagement experience - a first for Sportsnet - overshooting user target numbers allowing Sportsnet to sell to an A-list sponsor for the entire NHL season. >> Strategized, designed, and developed content for weekly B2B newsletters. Directed editorial and art team. >> Launched various augmented reality experiences for radio and television brands introducing new audiences to our properties. >> Partnered with New & Improved DEI change agency to develop a virtual inclusion and diversity training program for our cross country staff of 350.

Toronto, Ontario, Canada

Led a team of designers responsible for marketing Sportsnet properties, creating social media content, and various experiential campaigns including the original Sportsnet Bar and Grill.Highlights Include: >> Developed and directed the Sportsnet brand DNA: United by Sport. Including market research, brand tone of voice, style guides and content. The most fun and rewarding project to date>> NHL Live: Lead digital and design strategy for a product rebrand that went beyond sales targets. >> Sportsnet NOW: A rebuilt creative approach and digital strategy that exceeded sales projections. >> 2019 Rogers Cup: Development of an agile brand refresh based around concept of the deconstructed court. >> 2018 Rogers Media Upfront: Creative tone and voice. The Rogers Media upfront was hailed by the president of our main competition as the "Best media upfront of the year." >> Digital Studio: Developed Sportsnet's first digital studio allowing us to bring innovative content to our customers. >> Creative direction and content strategy for world-class properties: The NHL, Toronto Blue Jays, Rogers Media upfront, Rogers Hometown Hockey & Rogers Cup.>> Won an internal Ovation award for innovation.

Toronto, Ontario, Canada

>> Created 'Capture the Cup' in partnership with Twitter. A live in-game social contest with over 10 million engagements by hockey fans throughout the playoffs. >> Worked with athletes Eugenie Bouchard and Milos Raonic to create original content for Rogers and Rogers Cup, giving fans a unique opportunity to get closer to them.>> Responsible for creative direction and content strategy for Sportsnet and the Toronto Blue Jays.>> Developed Sportsnet's first social media content strategy framework.

Toronto, Ontario, Canada

>> Co-creator of Sportsnet magazine. Built from an idea on a page to Canada's number one sports magazine in under 12 months.>> Directed photography and art on numerous award-winning sports stories featuring professional athletes and fans around the globe. >> Produced original video and photo-based content around major tent pole events: Stanley cup finals, NBA Playoffs, TFC MLS championship, Blue Jays 2016 playoff run.>> Conceived and produced multiple high-level sales executions, including: Beauty of Sport, original content featuring 20 elite professional athletes. Banff Ice, an 8 part video and stills series taking a closer look at extreme athletes in Canada. >> Liaised with agents, leagues, athletes. >> Won Rogers Media awards for creativity and teamwork

Toronto, Ontario, Canada

Producer for still photography ads and editorial jobs. Location scouts, casting, crew building, managing and scheduling, travel, equipment and odd prop procurement.

Toronto, Ontario, Canada

In charge of all photography for the magazine. Commissions, research, production and workflow. Liaised with publicists and PR agents to setup, schedule and produce covers and feature stories. Networked with photographers and reps across North America. Provided direction for covers, features and FOB stories. Winner of numerous national and international photo and design awards.

Commissioned all photography. Provided creative direction on fashion stories and covers. Research for Pickup imagery and stock photography.

Weekly publication with extremely tight deadlines. Commissioning for FOB and back page.

Baa Photography, Photography

Education record