As 3rd Vice, I use my position to innovate methods of integration between young voters in Richland County and our organization. These outreach methods include email campaigns featuring a monthly newsletter, in-person events that connect young voters with locally elected officials and digital ad campaigns to educate prospective voters.

• Analyzing linear data of clients and competitors to develop strategies for increasing ROI (data includes: costs per lead & traffic frequency)• Tracking media coverage and ad buys for clients using Amplify and Big AL• Improving brand visibility by monitoring media trends and identifying opportunities for clients• Oversee minute-by-minute correspondence with client reps regarding needs for the current election cycle as it relates to media and communication strategies• Streamlining internal processes by creating and maintaining organized databases of relevant media info

• Analyzed campaign website metrics like session duration, pages per session, and bounce rate of potential supporters as well as traffic source info using Google Analytics• Conducted donor research using NGP, to develop targeted strategies for contribution asks• Created ad campaigns with Facebook’s Meta Ads Manager and used analytics gathered from our “core supporters” group to develop targeted strategies for optimal voter outreach (Monthly budget: $5k)• Created field strategies and identified target audiences using apps like DNC VoteBuilder, MiniVan and Reach: Group Text & Email• Managed and tracked fundraising call time and volunteer sign-ups using Microsoft Excel• Captured images for Instagram at community events to enhance the candidate’s visibility to our potential voters (ages 18-24, particularly)

• Captured, recorded, and processed financial donations for a U.S. Senatorial Campaign using Microsoft Excel and Google Sheets• Communicated and consulted with the Finance Director and a third-party compliance firm to ensure compliance with Federal Election Commission (FEC) regulations• Hosted virtual fundraisers, drafted memos and managed correspondence with financial contributors • Used programs like NGP, Act Blue and Political Money Line to track and record donor info and status

• Executed the digital goals and strategies of our campaign via voter outreach primarily using DNC VoteBuilder and MiniVan• Developed and managed voter awareness email & text campaigns using MailChimp and Textedly• Used VoteBuilder to develop targeted lists of potential supporters within our region and for the development of comprehensive field strategies using this info• Managed our region’s social media platforms: Facebook, Instagram, & X (formerly Twitter) to increase supporter engagement, promote upcoming events, and update supporters on campaign progress • Managed volunteers; interns and their schedules

• Coordinated with various clients regarding communications strategies and methods of improving public image and crisis response • Helped manage social media accounts (i.e Twitter, Facebook, Instagram & LinkedIn) for non-profit organizations, insurance entities and Fortune 500 corporations including: Samsung, Nestle, the Alzheimer's Association of South Carolina and Harvest Hope Food Bank.