Myles Worthington is the CEO and founder of WORTHI, an award winning full service cultural connections agency that exists to create authentic and consistent relationships between brands, studios and IP, and what we call historically underestimated audiences, to create long-term business impact. As the company CEO, Myles and his team across the country partner with major brands like Google, Apple, Disney, Paramount, Lionsgate, Bumble, Tubi, Max, Amazon, Hulu, Peacock and many more to build and execute upon strategies that keep these brands relevant and resonant for Black, Latine, LGBTQ+, Asian and Pacific Islander, People with Disabilities, and every intersectionality in between. WORTHI was recently named one of the top Multicultural Agencies by Adweek for 2023 – a mere 18 months after Myles founded the company.Prior to building his own foundation with WORTHI, Myles held various roles at multiple communications agencies before coming to Netflix and starting the Multicultural PR practice in 2016. He later moved to the marketing org to start (and eventually lead) the multicultural Brand & Editorial team. His efforts are responsible for pioneering initiatives like Strong Black Lead, Con Todo, Most and Netflix Golden which were sub-brands and digital communities that focused on creating content and conversation for Black, Latinx, LGBTQ+ and AAPI audiences respectively. He built those teams and the internal corporate energy towards audience related work from scratch, and proudly led that organization until he left the company in April 2022. Myles’ professional purpose is simple: to change the industry for the better, and to destroy the common misconception that niche tactics will yield niche results. Specificity should be seen as a secret weapon.