Developed and implemented a comprehensive segmentation strategy to identify and target ideal customer profiles and buyer personas to support the customer buying journey, and impact acquisition and retention.Redesigned the GTM strategy and work with the necessary teams to ensure products were brought to market, adopted by existing customers, and leveraged by sales.Developed the overarching value proposition that communicates a cohesive narrative that supports NewsWhip’s product journey, ensuring there is a consistent thread from one launch to the next. Proactively identified and shared market trends, audience insights, and competitor updates to better position the value of new product launches.Leveraged Voice of the Customer to improve company reputation on G2.com, and generate insights for the product team.

Strengthened company positioning and messaging across various departments and campaigns, resulting in increased brand awareness and customer engagement.Conducted comprehensive competitive analysis to identify strengths, weaknesses, opportunities, and threats, enabling data-driven decision-making and strategic planning.Created strategic battlecards empowering sales and retention teams to negotiate effectively with target customer profiles and buyer personas, resulting in improved conversion rates and customer satisfaction.Led sales enablement initiatives, translating complex marketing and product information into actionable sales insights for the sales and partnership teams, resulting in enhanced sales performance and client relationships.Orchestrated Go-To-Market strategy for successful product launches, collaborating closely with the growth team to drive market penetration and maximize revenue generation.Developed and executed comprehensive marketing plans for the product portfolio, aligning marketing efforts with Go-To-Market activities to drive customer acquisition and retention.Utilized primary and secondary research methodologies to identify and capitalize on product development opportunities, ensuring the delivery of innovative solutions that meet customer needs and preferences.Strategically mapped out buyer personas to optimize the customer lifecycle journey, delivering personalized experiences and driving long-term customer loyalty.

Implemented a competitive analysis to find out our strengths, weaknesses, opportunities and threats.Developed and implemented the product value proposition for our omnichannel marketing.Managed launches of new product lines with a strong focus on increasing our annual recurring revenue (ARR).Developed a structured quantitative research method with our existing customers to feed information into our CRM, through multiple stages of the funnel, especially in the discovery call, onboarding and second-month follow up.Carried out qualitative research with target audiences to identify their main pain points, build funnels per segment to address their needs with our solutions and develop sales materials.Implemented a Lead tracking that solved important challenges the business was facing: calculate the return on ad spend, conversion rate per channel and most profitable campaigns.Developed and managed the go-to-market strategy for each product and new development, including product positioning opportunities, liaising with content and creative teams, including Landing Pages, SEO tactics, paid campaigns, partnerships and use cases.Established and maintained an inbound sales strategy using content marketing based on SEO optimization and keyword research that led the company to rank on the first page on Google for the top keywords within 6 months of work).Updated and managed paid media, working alongside auditors/marketing agencies.Developed use cases to assist campaigns focused on target audiences.Collaborated with the product development team, with validated feature ideas and requests from prospects/clients and presented product prototypes to collect valuable feedback from clients.

Formulated a pricing strategy and associated commission structure design.Developed strategies to stimulate content creation from marketing and sales teams.Carried out market research and competition analysis for a clear view of our SWOT matrix.Recruited, hired, and trained 14 marketing and sales specialists.Managed Digital Marketing campaigns and tech stack to keep reaching our lead generation targets.Renegotiated commission structure and marketing funds with partners.Developed and monitored systems and procedures to ensure that generated leads are optimally worked by the sales team.Collaboration with existing business partners and development of new commercial relationships.

Explained, advised and promoted bank products and services to partners.Assisted marketing team in marketing campaigns for partners.Monitored commission payments, administrative and compliance duties.