Milica Lukić Email and Phone Number

- Founded and led a large digital, female-oriented community with completely organic growth.- Achieved significant social media presence: 120k followers on Facebook, 15k members in a Facebook group, and 35k followers on Instagram.- Creating and managing content, discussing societal topics concerning women through humor, leading to high engagement.- Regularly invited to speak on podcasts and shows about the project's impact on women.- Collaborated with brands (Coca-Cola) and creators, enhancing community engagement and visibility.- Managed community interactions and engagements, establishing the project as a recognized brand in the digital space.

- Content ideation - Supporting execution of Employer Branding strategy- Supporting Internal Digital Marketing Associate in furthering the strategy and content

- Conducted research and analysis on personas and audiences to tailor branding efforts.- Defined Employer Branding KPIs and developed a comprehensive content strategy.- Established internal and external processes to effectively promote the company brand.- Trained an internal employee in content creation and management, ensuring sustainable implementation of the strategy.- Enhanced company recognition within the local IT community through targeted branding efforts.- Involved employees in branding activities, boosting their pride and satisfaction with the company’s social media presence.- Contributed to significant growth in the company’s social media channels.

- Communicated with potential clients and stakeholders to evaluate project ideas and feasibility. - Conducted discovery workshops and defined features.- Drove product vision for an internal app project, including market research and team onboarding.- Managed and mentored a team of interns, teaching Scrum, product development, and software delivery lifecycle.- Oversaw project management tasks, utilizing ticketing systems and other tools in an agile environment.

- Product Management - QA and product analysis- Employer Branding- Building QA processes- QA consulting- Project Management- Digital Marketing strategy

- Organizing and suggesting processes, tools, and best testing practices- Setting up documentation templates (release notes, test plans, test processes)- Onboarding and training new employees in QA team- Operational QA (mobile and back office apps)- Working with Customer support team and Product Owner on the quality of the service

- Manual testing- Editing automated tests with mentorship from Senior QA Engineer- Documentation (reports, test cases, test plans, templates, user guides)- Managing testing strategies and driving best testing practices- Discovering and redesigning features with BA, dev and UI/UX teams

- Organizing trainings and workshops to present the capabilities of the app- Designing web pages with content blocks- Managing content translation process- Content QA- Reporting issues to content editing team and owning issue resolution- Managing internal team for Content support (delegating, estimating & logging tasks)- Operational work on content changes (putting in content, editing images and text, publishing changes)

- Creating a marketing strategy- Managing Social Media- Content creation- Building reports and collecting data- Paid ads- Website QA

- Manual testing and bug reporting for mobile and web apps

- Creating digital content and managing social media channels for small businesses