Smruti Ranjan Patri

Smruti Ranjan Patri Email and Phone Number

Head of Design @ Enago | Global Branding & Design Leadership @ Enago (Crimson Interactive)
new york, new york, united states
Smruti Ranjan Patri's Location
Mumbai, Maharashtra, India, India
About Smruti Ranjan Patri

I am a Head of Design at Crimson Interactive, a global leader in language solutions for academic, scientific, and business communities. With more than 15 years of experience in various domains such as IT, publishing, telecom, and artificial intelligence, I lead a talented team of designers and developers to create inspiring and effective multilingual campaigns across online and offline platforms.My core competencies include web design, graphics, UI, UX design, branding, and strategy. I am passionate about delivering high-quality designs that meet the brand promise and capture the audience's attention. I also manage the entire lifecycle of the messaging and branding process, from conceptualization to implementation. As a design virtuoso and fitness enthusiast, I constantly seek new ways to innovate and inspire through my work.

Smruti Ranjan Patri's Current Company Details
Enago (Crimson Interactive)

Enago (Crimson Interactive)

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Head of Design @ Enago | Global Branding & Design Leadership
new york, new york, united states
Website:
enago.com
Employees:
522
Smruti Ranjan Patri Work Experience Details
  • Enago (Crimson Interactive)
    Head Of Design
    Enago (Crimson Interactive) May 2017 - Present
    Mumbai, Maharashtra, India
    As the Design Head of Crimson Interactive, I spearhead the creative design team to deliver inspiring online and offline creative multilingual campaigns that run at a global level. I ensure that all designs meet the highest quality standards, deliver the brand promise effectively, and creatively capture our audience's attention. I'm also responsible to lead the entire lifecycle of our messaging and branding process, including strategy, conceptualization, design and implementation.Below are some of my responsibilities at Crimson Interactive.• Recruiting, leading and managing the design and front-end development teams.• Managing the work-flow, prioritization of projects assigned to the team at a global level.• Understand requirements from stakeholders and ensure the designs meet or exceed the expectations.• Leading UI and UX design in all web and app development projects.• Ensuring that the working processes are run efficiently and adhere to project timelines.• Working closely with the web development and product development teams to build out usable and highly effective web apps and websites.• Working closely with the Information Technology team to effectively build scalable solutions for organizations' web infrastructure.
  • Ulatus (Crimson Interactive)
    Head Of Design
    Ulatus (Crimson Interactive) May 2017 - Present
    Mumbai, Maharashtra, India
    As the Design Head of Crimson Interactive, I spearhead the creative design team to deliver inspiring online and offline creative multilingual campaigns that run at a global level. I ensure that all designs meet the highest quality standards, deliver the brand promise effectively, and creatively capture our audience's attention. I'm also responsible to lead the entire lifecycle of our messaging and branding process, including strategy, conceptualization, design and implementation.Below are some of my responsibilities at Crimson Interactive.• Recruiting, leading and managing the design and front-end development teams.• Managing the work-flow, prioritization of projects assigned to the team at a global level.• Understand requirements from stakeholders and ensure the designs meet or exceed the expectations.• Leading UI and UX design in all web and app development projects.• Ensuring that the working processes are run efficiently and adhere to project timelines.• Working closely with the web development and product development teams to build out usable and highly effective web apps and websites.• Working closely with the Information Technology team to effectively build scalable solutions for organizations' web infrastructure.
  • Voxtab (Crimson Interactive)
    Head Of Design
    Voxtab (Crimson Interactive) May 2017 - Present
    Mumbai, Maharashtra, India
    As the Design Head of Crimson Interactive, I spearhead the creative design team to deliver inspiring online and offline creative multilingual campaigns that run at a global level. I ensure that all designs meet the highest quality standards, deliver the brand promise effectively, and creatively capture our audience's attention. I'm also responsible to lead the entire lifecycle of our messaging and branding process, including strategy, conceptualization, design and implementation.Below are some of my responsibilities at Crimson Interactive.• Recruiting, leading and managing the design and front-end development teams.• Managing the work-flow, prioritization of projects assigned to the team at a global level.• Understand requirements from stakeholders and ensure the designs meet or exceed the expectations.• Leading UI and UX design in all web and app development projects.• Ensuring that the working processes are run efficiently and adhere to project timelines.• Working closely with the web development and product development teams to build out usable and highly effective web apps and websites.• Working closely with the Information Technology team to effectively build scalable solutions for organizations' web infrastructure.
  • Ticket2Fitness
    Founder
    Ticket2Fitness Jan 2020 - Present
    Mumbai, Maharashtra, India
  • Streamon Technologies Pvt. Ltd.
    Digital Art Director
    Streamon Technologies Pvt. Ltd. Aug 2014 - May 2017
    Mumbai Area, India
    A Digital art director having over 11 years of experience with an aptitude for conceptualization & execution of digital visuals to be used in online advertising, digital marketing, Responsible for leading and mentoring asmall, collaborative group of Designers, & guide their technical & creative contributions.
  • Pixels Global
    Creative Head
    Pixels Global Jul 2012 - Jul 2014
    Mumbai Area, India
    Designed all material in Photoshop, Illustrator &InDesign used across social media, mobile & web apps,website & merchandise platforms including t-shirts, stickers, web advertisements, product pictures, model photography, & all creative requirements or opportunities.
  • Xentoss Entertainment
    Project Manager
    Xentoss Entertainment Jul 2011 - May 2012
    Mumbai, Maharashtra, India
    Designed artworks, print media, promotional pieces. Created wireframes for digital and mobile apps. Built and maintained websites and social networking sites. Wrote content for websites, print and other media. Produced and edited movie trailers.
  • Aptech Arena Animation
    Academic Head
    Aptech Arena Animation Nov 2009 - May 2011
    Mumbai Area, India
    Developed & sustained appropriate structures for management & communication with staff & student. Trained Student in graphics, web & animation.Conducting induction & product trainings for faculties. Identify & establish relationship with the clients for Placements.
  • Pioneers Office Automation
    Creative Head
    Pioneers Office Automation Nov 2006 - Oct 2009
    Mumbai Area, India
    Created Digital & print artworks, Flash animation, Corporate Presentations, E-Learning Solutions, for the companies like Novartis, Podar school, KKEL, Zee Learning etc. & used to handle a team of 10people.
  • Pioneers
    Creative Head
    Pioneers Aug 2006 - Aug 2009

Smruti Ranjan Patri Education Details

Frequently Asked Questions about Smruti Ranjan Patri

What company does Smruti Ranjan Patri work for?

Smruti Ranjan Patri works for Enago (Crimson Interactive)

What is Smruti Ranjan Patri's role at the current company?

Smruti Ranjan Patri's current role is Head of Design @ Enago | Global Branding & Design Leadership.

What schools did Smruti Ranjan Patri attend?

Smruti Ranjan Patri attended St Peter's University, Eastern Institute For Integrated Learning In Management, Zee Institute Of Creative Arts -Zica.

Who are Smruti Ranjan Patri's colleagues?

Smruti Ranjan Patri's colleagues are Pratik Takke, Rashmi Raghavendra, Kavya S, Pavan Anil Upadhyay, Hemraj Thakare, Sunidhi Srinivas, Yvonne Thiebaut.

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