Achieved an average of 100,000 impressions per quarter from owned social media channels, driving increased brand visibility and engagement.Achieved 27% open rate and 17.6% click-per-open rate (on average) on email campaigns to 40,000 B2B audience including end users, distributors, OEMs, engineering firms etc. in over 20 vertical markets (Q1, 2024), driving lead generation and customer retention.Grew social audience organically to 24,231 among production/manufacturing community across owned digital channels without spending on ads, resulting in improved brand awareness and expanded reach among businesses of all sizes that are looking to automate when starting and scaling.Developed and executed web strategies and integrated marketing campaigns that propelled brands' key products to the top 4 on Google, yielding rises in organic search traffic and enhanced market competitiveness.Delivered news-worthy content that secured hundreds of high quality backlinks from industry publications, resulting in increase in organic traffic and heightened brand visibility, boosting brand's SEO and recognition.Led team to achieve hundreds of projects using agile method, resulting in efficient reskinning of 5 websites and continuous user experience optimization for increased conversions.Oversaw the day-to-day creation and delivery of impactful digital & print content on 5 websites and large-scale trade show events to global audience for all 5 brands.

Manage the day-to-day support and execution of all marketing and promotional projects, adhering to priorities and deadlines. I lead multiple projects and initiatives simultaneously, including product launches, website redesigns, developing new codeless web tools for lead generation, and executing live events.Collaborate with internal and cross-functional stakeholders, including creative, web developers, OEM engineering, vendors, Paxiom service and production teams to create content & deploy integrated marketing campaigns in both digital and print formats, adhering to best branding practices.Recommend and execute marketing strategies to meet business objectives, overseeing the design and production of marketing materials from inception to proofing to deployment. Own the digital marketing calendar, planning, producing, deploying, and measuring communications across channels such as social media, email marketing, and the company intranet. Report to the Vice President, forecast annual advertising and event budgets, and submit monthly and quarterly marketing reports with actionable insights and data-driven recommendations.Plan, execute, and coordinate domestic and international trade shows, handling event billing and logistics.Building strong relationships across global sister company teams, vendors, and industry partners is also a key aspect of my role. I take on all internal & external marketing requests, ensuring that digital, sales, and post-sales programs align with each brand's and group's branding and business objectives.Continuously identify opportunities to improve the customer experience throughout the life cycle with marketing workflow automation and enhance operational efficiency and marketing program quality.Manage the company intranet to enhance internal communication and collaboration. Managing marketing assets and providing marketing inventory, sales, and customer care support when needed.

Own the marketing calendar, planning, designing, and deploying content for social media, email campaigns/investor newsletters, blogs, investor pitch decks, and talent candidate decks.Conduct web research, make edits, and publish content through WordPress. Liaise between web development and graphic design teams to execute web design, user flow, and platform testing. Oversee the reskinning of the main website, optimizing sign-up flows, job postings, job hiring, messaging, and job application front-end experiences for both companies and performing talent. Administer back-end database and user management.Managed talent casting for esteemed clients, including Forbes Travel Guide - Casted 50 qualified actors/actresses of varying ages, hair colors, eye colors, and ethnicities based on client specifications on short notice.Collaborated closely with production teams and talent to ensure attendance and exceptional on-site performance.Provide executive support to the CEO, assist in business development, sales, billing etc.Monitor and manage customer support.Offer feedback on future development, conduct platform testing, and ensure continuous improvement of the user experience.

Managed, deployed, and monitored all Chinese social media platforms (WeChat, Weibo etc.) and SMS, In-App messages & Drivers’ Home App Interface to drive trips, new user sign-ups, driver referrals and engage & educate the community of 50,000 drivers in Qingdao. Led the successful launch of UBER POOL and the Drivers’ Home App, enhancing service offerings and user engagement.Built strong relationships with the press, local government, and business partners like China Mobile, to drive in-person activations etc. Monitored and managed potential crises & complaints among driver community.Collaborated with marketing and business development teams to plan and execute driver engagement activities and events, fostering community and loyalty.Handled in-house video production and graphic design requests, ensuring high-quality visual/audio content for marketing campaigns.Conducted competitor data tracking and provided support in fraud dealing.Assisted with talent acquisition and interviewing potential PR team candidates.Daily Zendesk Tier-3 technical troubleshooting.

Developed engaging Chinese content focused on fashion history and lifestyle for our Chinese vintage luxury e-commerce platform.Managed the sourcing of global vintage luxury fashion merchandise, ensuring a diverse and high-quality product selection.Acquired and managed editors to maintain high editorial standards and consistent content quality.Directed and executed product photography to showcase merchandise effectively and attractively.Contributed to the creation and publication of the book "Gift of Eras" / 《时代天赋》, which was recommended by renowned Chinese fashion critics and editors from Harper’s Bazaar China.

Conducted in-depth research and planning to develop compelling TV show topics.Wrote news scripts in both English and Chinese, ensuring content was engaging and culturally relevant.Provided accurate translations between English and Chinese to maintain content integrity.Conducted outdoor interviews and KOL-filming, capturing high-quality footage.Edited videos to create polished, professional content for the TV channel.