Define and deliver industry differentiated analytics capabilities focused on insights consulting, scalable data products, and forecasting tools to enable Sales Go-to-Market Strategy and Performance Management routines. Direct a team of 14 Analytics professionals including Data Engineers, Data Visualization Experts and Analytics Consultants using scaled agile framework (SAFe) method to accelerate capability roadmap delivery to support Sales, Product Marketing and Business Operations.

Built and managed the global digital performance capability for owned channels – present in all markets – up to $2.4M annual budget.Spearheaded the advancement of global digital performance measurement standards and tooling within the Company. Partnered with global and regional IT stakeholders and business partners to increase usage. Operating model led to a 95% global adoption rate in two years.Fostered cross-department partnership with IT and business stakeholders to continuously drive capability roadmap including implementation of a standard data layer, management of analytics technology stack, Google Marketing Cloud and Adobe Marketing Cloud. Delivered stakeholder education so that the full benefit of an audience-first experience optimization was realized. Program moved company digital analytics maturity from beginner to intermediate in 3 years.Directed a 6+ team of Data Scientists and Analytics experts to provide always-on data products such as a data streaming service, diagnostic dashboards and an insights' recommendation engine using AI/ML. Created a Professional Services model to deliver advanced campaign and conversion rate analysis and insights as a companion to self-service tools. Achieving a 20% reinvestment to the program YoY.Reduced company financial risk, 4% of global revenue, by chartering and implementing the data privacy and cookie management service for GDPR and CCPA, scaled across 34 markets in 18 months.

Built, nurtured and grew a centralized program for enabling the practice of standard digital analytics data collection, governance and reporting for a multi-national Fortune 500 company.Served as a subject matter expert around Google's and Adobe's suite of analytics, optimization and advertising tools. Partnered to identify clients’ goals related to monitoring and optimization to better consult on best practices for leveraging the platforms.Regularly managed data governance processes related to the collection and usage of digital analytics data. Coordinated with clients’ internal marketing and IT functions to ensure company standards and policies were being met through on-going monitoring via BI tools such as Tableau and others.Led a team of specialists through the management and execution of clients’ analytics programs from data collection to reporting to optimization and personalization. Guided client teams through the benefits of the preferred platforms to rationalize the full potential of their analytics investment.

Nurtured and grew key client relationships as the Product Evangelist on Satellite Tag Management solution. Liaison between client stakeholders and the product team to scope enhancements and influence roadmap. Efforts led to product purchase, now as Adobe Launch.Designed and implemented education and program support resources to improve self-service outlets and increase efficiency in response times for product on-boarding. Increased adoption by 10% and decreased client churn by 20%.Reimagined the Google Analytics 360 reseller program by creating an operating model to streamline client on-boarding and reduce time to market resulting in a 40% increase in renewals year over year.

Led the full spectrum of analytics planning, strategy and analysis duties for cross-platform marketing initiatives that tied together digital, social and consumer-based metrics to prove the marketing program’s return on investment.Consulted with Mid and C-level client partners to develop a testing program for consumer-driven marketing. Executed and optimized the consumer experience and touch points, leading to an increase in consumer retention and engagement. Collaborated with technical, account and project management teams on a regular basis to provide best practice guidance and implementation support for analytics tracking requirements, testing architecture and database management across all digital platforms. Efforts led to a 15% increase in analytics budget.Accounts included: Abbott Nutrition, AMC Theatres, Food Lion, Georgia Tourism, IHG Brand EVEN Hotels, UPS

Acted as the subject matter expert for multi-channel measurement and data collection strategies that tied together digital and offline marketing efforts. Developed performance reporting and optimization plans for $5MM portfolio of clients.Created test-and-learn road maps for optimizing marketing stimuli in advertising, social and web channels. Collaborated with brand planning, media and technology teams to optimize marketing efforts. Cross-team efforts led to a 15% brand lift for clients in the consumer services and technology verticals.Championed thought leadership such as blog posts and educational videos related to performance management of owned, earned and paid media channels to drive new education service offering.Accounts included:CSX Transportation, Kumon Consumer and Franchise, Products for Good, BASF, CSC Healthcare Division

Collaborated with leadership to execute regularly scheduled campaign optimization recommendations, exploratory data summaries and insight reports on client's digital campaign performance. Efforts led to campaign performance optimization for clients within the telecommunications, home improvement, and health services verticals.Executed various types of predictive models, testing strategies, and segmentation techniques through the use of primary and secondary data sources to refine and optimize interactive and cross-channel marketing efforts; increasing campaign effectiveness for clients.Managed a communication system in which client and agency stakeholders requested additional reporting and were provided insights in a timely manner, increasing efficiency of reporting by 30%.Acted as the subject matter expert for digital measurement strategy and installation. Worked closely with internal and client teams to install, test and provide quality assurance of digital data collection. Accounts included: Qwest Communications-Consumer and Business Divisions, Gold's Gym, Southern Comfort, Aprica and Nike, Nationwide, EAS, and Sherwin-Williams.