Myra B. work email
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Myra B. personal email
Myra B. phone numbers
High Value Signs is a full-service, commercial sign fabrication and installation company. The top 3 reasons to choose High Value Signs (www.highvaluesigns.com) are:1.
High Value Signs & Studio
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PresidentHigh Value Signs & Studio Jul 2014 - PresentIrving, Tx
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Product Development DirectorThe Brink'S Company Feb 2011 - Sep 2013Developed business cases, plans, and requirements for new products. Acted as product champion. Created product pilot and launch plans and monitored customer participation at all touchpoints, ensuring proper messaging. Tracked, analyzed, and presented executive reporting packages including budget-actual-forecast reviews. Accomplishments:Launched new deposit processing service; recognized by peers as having best-in-class launchExecuted successful pilot of new change order service, from business case to customer service -
Senior Product ManagerSecurus Technologies Oct 2008 - Dec 2010Dallas/Fort Worth AreaLed team of 3-4 staff to manage and enhance portfolio of products including: accounts, cards, and software. Developed business requirements for financial and software products. Created and presented business cases; tracked and reported results. Oversaw that marketing materials are compliant with legal, regulatory, and contractual obligations. Accomplishments:Launched new debit account product generating $623K in Revenue and 18% profit marginExecuted on price increase project, including sales support, generating $781K in incremental Revenue -
Senior Product Marketing ManagerGuaranty Bank Dec 2003 - May 2008Designed and executed product marketing strategies including positioning, pricing, product mix and profit objectives, and value propositions based on consumer insights, competitive assessments, and sales force feedback. Analyzed, researched, developed, and launched new products and services using Stage-Gate® best practice product innovation process. Designed and executed integrated, multi-channel marketing programs that drove profitable sales. Accomplishments:Developed and launched new product resulting in double digit growth in number of accountsProduced $7.3 million in new business with creative, integrated online/offline direct marketing programsWon Leadership Award for contributing to a 42% increase in new business in key segmentsImplemented process improvements, including easy one-page loan application and email marketing proceduresDesigned and led the architecture of a new Internet based system for outbound telemarketing. -
Marketing ManagerAegon Direct Marketing Services (Formerly Jcpenney Direct Marketing Services) Aug 1999 - Oct 2003Researched, proposed, and implemented strategic marketing plans, that included creative concepts, financial projections, and test plans. Researched, designed and/or launched successful marketing programs for JCPenney, GMAC, Discover Card, Conoco, Marathon, Citibank, and others. Accomplishments:Analyzed, designed, and/or managed P&L for over 200 positive net present value (NPV) marketing campaigns with actual results of $10.9 million, an 8% increase over prior year.Managed marketing programs that generated $6.25 million in new sales for seven business partners.Led cross-functional marketing implementation efforts of a new product for GMAC resulting in new sales of $1.3 million.Created marketing strategy & plan that generated $1.7 million in new sales; efforts led to the department-wide expansion of marketing and sales efforts.Designed and launched new direct mail program that produced $439,000 in new sales, 16% above Plan.
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CopywriterJcpenney Mar 1997 - Aug 1999Wrote creative copy for retail catalogs. Provided concise written communication of product details. Developed a marketing plan proposal for a new teen catalog. Improved U.K. type standards for increased efficiency. Accomplishment:Contributed to a 17% increase in sales for a catalog over the previous year through development of creative concept and copywriting. -
Marketing ManagerEl Paso Heat Transfer Jun 1994 - May 1996Researched, wrote, and presented a brand strategy for consumer packaged product line based on market segmentation and analysis. Managed creative productions by outside vendors including designers and printers. Designed trade show booth and administered budget. Managed all aspects of event planning, logistics, execution, and results analysis. Directed sales efforts to retailers, chain stores, and international distributors in Canada and Australia. Worked closely with the sales force to schedule presentations, negotiate terms and pricing, and develop merchandising. Developed and communicated sales processes. Led sales meetings. Accomplishments:Negotiated terms with designer at 67% below the going rate.Designed and implemented a trade show lead generation marketing program that increased sales while reducing costs by 33%. Recruited, hired, trained, and managed a team of 6-8 independent sales representatives.
Myra B. Skills
Myra B. Education Details
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Marketing, Brand/Product Mgt, Finance -
Marketing, Management
Frequently Asked Questions about Myra B.
What company does Myra B. work for?
Myra B. works for High Value Signs & Studio
What is Myra B.'s role at the current company?
Myra B.'s current role is President at High Value Signs & Studio.
What is Myra B.'s email address?
Myra B.'s email address is my****@****msn.com
What is Myra B.'s direct phone number?
Myra B.'s direct phone number is +121499*****
What schools did Myra B. attend?
Myra B. attended Smu Cox School Of Business, The University Of Texas At El Paso.
What are some of Myra B.'s interests?
Myra B. has interest in Direct Marketing, Cooking, Investing, Brand And Product Management, Fitness.
What skills is Myra B. known for?
Myra B. has skills like Product Marketing, Product Management, Leadership, Management, Cross Functional Team Leadership, Marketing, Marketing Strategy, Team Building, Market Research, Process Improvement, Product Development, Sales Operations.
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Myra Birt Cashwell
Nmls # 709494Myra Is A Top Producing Mortgage Loan Officer Specializing With Residential Construction To Perm, Dentists, Veterinarians, Physician Mortgages, Va Loans And Portfolio Lending.Charlotte, Nc
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