Myra Gold, Mba, Ms-Mis Email & Phone Number

Florida, United States

New York, New York, United States

United States

Palm Beach Gardens, Florida

Outbound sales, training for CRM software.

(Remote)

Created proprietary marketing methodology and execution structure "CARE" to segment all marketing activities into Customer Acquisition, Retention & Engagement (simultaneous phases), which helped clients understand the impact and benefits of different campaign types of marketing execution and their overlap. Lead and implementation consultant for a variety of projects, including marketing strategy, online marketing plan execution (email, social media, paid campaigns, SEO, content), and was Project Manager/Business Analyst for e-commerce site implementation.Developed marketing plan for online pet pharmacy and worked with creative staff and outsourced programmers to migrate their site and historical to Magento and email system from MailChimp to Bronto. For online pet pharmacy, performed all business rule requirements gathering, functional testing and data validation, UX flow, customer service operations flow for 3000+ SKUs, releasing functionality enhancements and implementing new extensions as needed for Magento.For online pet pharmacy, developed all email campaigns, blog articles, social media posts, paid advertising, growing social media followers from 3,000 to over 17,000 on very limited budget and organic shares. Worked to hold revenues steady during site redesign and launch phases. Developed and set up social media marketing strategy for author to support book launch. Led development of new website, which included lead generation with marketing automation and blog. Developed content organization plan and website information architecture for regional equipment rental business. Performed requirements gathering, business analysis and content inventory.

Royal Palm Beach, Florida

Grew product sales of natural supplements from $600K/yr to $2M/yr.Managed all aspects of marketing campaigns, including email, lead generation, social media, paid placement and joint ventures, e-commerce optimization and SEO. Collaborated with creative staff and copywriters to launch multiple products, perform A/B testing of copy and images and performed data analysis on all campaigns to scale campaigns based upon results.Migrated email marketing system from Benchmark to SDL and integrated it with existing e-commerce backend to measure ROI, creating customer reports to focus on company KPIs.Supervised and hired Customer Service managers and call center staff.Managed contractors and operations support staff, including email marketing analysts, developers, IT, data analysis, reporting.Managed Google Tag Manager implementation on primalforce.net and alsearsmd.com and implemented KPIs for web traffic, integrating multiple Google Analytics accounts to view referral traffic over related sites.

West Palm Beach, Florida Area

Performed regional consulting services, including operational, marketing and technology development/adoption to a variety of businesses including cosmetic surgery practice, non-profit organization, event facility and a recycling center. Worked remotely with approximately 25% travel.Used a variety of tools for project management, website content management, email marketing/list management and traffic analysis, including Hubspot, Google Analytics, Constant Contact and Basecamp.Developed and marketed a successful community-wide “Can’t Be Done” project.

West Palm Beach, Florida Area

Planned and executed programs to unite the community in celebration of Israel@65 including educational events and a large community festival. Managed diverse committee of stakeholders to ensure community participation and input. Expected attendance at events was approximately 1,000 people, but we surpassed goal with over 2,500 attendees of all ages. Developed and executed community marketing plan, including guerilla marketing, social media and paid advertising.

Delray Beach, Florida

Initially hired to handle the legal marketing needs of the firm, I also focus on many of the firm’s internal collaborative needs and structured programs to manage outside relationships within the eldercare community, including non-profits and industry associations. Managed all vendor relationships related to advertising, branding, marketing collateral.Developed email marketing strategy and implemented e-newsletters, video emails, and list building to build brand awareness and increase referrals within South Florida and across the nation.Managed relationship with 3rd party web development firm, leading re-design and implementation of www.solkoff.com. Served as staff liaison for the Elder Concert, a state-wide multi-disciplinary event bringing together industry and legal experts who serve the Elder community. Was responsible for securing support of Allied Organizations, including the Florida State Guardianship Association, the Florida Geriatric Care Management Association, the Florida Bar, the Florida Assisted Living Association and the Florida Institute of CPAs, in providing speakers and marketing this program to their membership. Work closely with Executive Director of the Academy of Florida Elder Law Attorneys to ensure program oversight and quality control of program.Designed pilot and served as relationship manager for collaboration with Alpert Jewish Family & Children’s Services to ensure that clients receive an assessment of their aging and health care needs that were in sync with estate and healthcare planning. - Process all charitable requests and implement strategies for building relationships with the organizations where there are the best operational synergies and shared goals.

Hired to bring structure, process and profitablity to a mission-driven educational website. - Managed co-marketing relationships with other educational websites that had complementary business goals. - Established and maintained relationships with advertising networks, including Google, Adify, Hotchalk, ValueClick Media and Advertising.com. - Developed customized advertising programs to targeted audiences of teachers, parents and students for such advertisers as Target, Exxon/Mobil and Hallmark. - Reorganized hundreds of pages of html content into a directory structure according to topical relevance - Developed and implemented email marketing strategy, resulting in building a list of thousands of subscribers in the parent and educational community. - Wrote newsletters and compelling content that supported the educational focus based upon the school calendar, including Back to School, Holidays and Parent Portal. - Brought in CEO/Chief Technical Officer to rebuild site and implement content management system, which successfully migrated over 1,000 webpages into 4,000 pages.

Hired to bring structure and process to start up POS/Software family owned business. Reported directly to CEO. Focused upon building an organization that would communicate, plan and be proactive when addressing customer needs. - Worked directly with VP of Sales to identify potential clients, make sales presentations in a business analyst role. - Managed and monitored the company's progress in all functional areas via customized dashboard: finance, customer service, account management, sales, technology infrastructure and software development. - Executed strategies in internal cost management, business development, channel partner development and managed strategic vendor relationships, resulting in a profitable status for the company for the first time ever. - Analyzed and redesigned internal business processes, reducing costs of non-value adding activities by 25% and increasing sales by 30%.

Led hardware design and software integration projects for manufacturing company. Leveraged communication skills to maintain solid relationships with customers, vendors, global sales staff, and technology partners. Highly involved in a successful product launch and subsequent add-on products. Developed a program that led to ISO certification, including documentation and staff training on design and change processes.

Release ManagerKey leader of team that launched the product release of a proprietary portal for Merrill Lynch’s institutional clients (http://www.mlx.ml.com). Technology product featured 25 real time trading and content management applications and provided multiple functions including research, trade execution, and post-trade reporting.Resource Manager, Western RegionManaged resource assignments for 200+ consultants in order to meet project commitments, ensuring a solid pool of consultants at all times, and tracking activities of consultants to ensure they were either working on projects or were enrolled in the appropriate training programs. Communicated continuously with industry and technology business development groups and Human Resources to plan for future projects and staffing needs.

Senior ConsultantProvided on-site services to Pacific Gas and Electric. Gathered business requirements from system users, collaborated with Energy Practice Directors to create client proposals, designed reports for internal and external users of a specific technology application, and trained client and team members. Accomplishments included defining technical requirements for a live technology system, and helping team meet critical deadlines in a 24/7 environment.

Consulting Senior - Energy PracticeTechnical Analyst on a multi-client comparative performance benchmarking study for the liquids pipeline industry. Major activities included creating a data structure and performance metrics, defining best practices, writing a qualitative questionnaire, and executing statistical analysis and data normalization. Highlights included sales and marketing activities, writing reports for eight major pipeline companies, and presenting information to executives. Appointed Project Leader for “Embracing Leadership” seminar attended by over 100 senior managers and partners. Accomplishments included writing case studies reflecting leadership challenges for a multinational client service firm, creating video to demonstrate case issues, training Ernst & Young partners to lead discussion groups, and evaluating confidential HR data to analyze leadership skills and their impact on employee performance and retention.

Created and maintaintained website. Performed duties as needed to support the Executive Director.

i was a macintosh goddess

Mba, Business

Activities and Societies: Vice President, MBA AssociationBeta Sigma Gamma

Ms/Mis, Technology

Beta Sigma Gamma

Ba, American Civilization

Activities and Societies: Sigma Delta Tau Sorority Smokey's Joes Manager Varsity Men's Soccer

Hs Diploma, High School/Secondary Diplomas And Certificates