Marketing Coordinator
Current• Schedule and host strategy meetings with team members to determine requirements and vision for design elements, to ensure projects are completed on time and to the team’s satisfaction.• Create multiple versions of a similar product and send them through approvals to ensure the team is happy with the final product before going into production.• Select colours, images, typography and layout for communication materials, including websites, sales sell sheets, menus, promotional signage, advertisements, and social media posts to fulfill the specific needs and wants of the team.• Review and edit finalized materials, utilizing previous knowledge as well as research and communication with team members, to ensure there are no errors. • Keep up-to-date with the latest design trends by attending workshops and courses, and reading relevant material.• Increased brand awareness by designing print and digital ads featured in various design and marketing publications.• Wrote and edited website content, helping to increase organic traffic to the website by 25% over 3 months.• Conceptualized and created 3 unique can designs for the brewer’s series, sour series and seltzer product lines using Adobe Illustrator and Adobe Photoshop, with a colour palette and design that emphasized the brand with a layout that was easy to follow and read.• Created engaging, quality photos and videos by using a digital camera and iPhone, editing the content using Lightroom, Photoshop, and PremierPro, and posting the content on Instagram, Facebook or our Website.• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics (e.g. bounce rate, landing page conversion rate, and cost per lead) and creating comprehensive reports.• Managed the on-site & off-site marketing at events, and oversaw related logistics, including managing vendor communications, creating itineraries, ordering marketing collateral, promoting ticket sales and overseeing event staff.