I design, develop, and launch B2B digital marketing campaigns for Industrial Automation equipment in North and South America.I do:• Marketing Automation - Marketo Campaign Strategy, Development, Measurement & Optimization• Content Marketing Strategy, Content Development, Creative Design & Optimization• Email Marketing Email Strategy, Copy Development, Design, Coding & Testing• Web Development Strategy, Design, Coding, Testing and Optimization• Digital Advertising SEM/PPC/Display

I was a leading communications project manager focused on improving the end to end power outage customer experience for over 4.7 million customers. My main project was launching digital automated notifications to customers when they experience a power outage.• Developed an integrated marketing communications content strategy to bring consistency and clarity to all customer facing outage communications including digital notifications, direct mail, online landing pages, social media campaigns and call center scripts. Presented communications strategy at the Chartwell Outage communications research conference with utilities across the nation.• Utilized research insights and led a cross functional, organization wide team in a messaging refresh effort to develop new and engaging content for outage communications.• Re-designed and optimized automated digital communications by coding and developing over 40 responsive email templates, text messages and phone notifications that reflect the latest industry design and compliance.

Held a leading role managing the content on the front end of Southern California Edison’s Website (sce.com) and executed multiple content and site enhancement projects as well as process optimization efforts.• Worked collaboratively with marketing program managers to develop and drive engaging digital marketing campaigns. Developed multi-channel content for digital, and social campaigns by producing emails, landing pages, interactive web tools, program fact sheets and collateral, infographics, informational videos, banner ads and more.• Optimized and evolved sce.com to address key performance and site issues. Identifiedkey trends through site performance metrics and a/b multivariate testing. Developed and implemented site wide user interface and experience enhancements that drove a 277% increase in customer satisfaction, and an annual cost savings of over $230,000 through increased online conversions.• Managed an enterprise wide transactional email centralization project and developed a progressive marketing strategy for integrating marketing campaign messages with transactional emails to maximize customer interaction points and drive results while adhering to FCC CANSPAM compliance laws.• Led a process improvement effort for print and digital and bill communications which reduced production time by 1500% and resulted in an estimated cost savings of $1.7M annually.

In this role, I was the marketing manager for a statewide energy efficiency program thatpaid incentives to customers who participated and installed energy efficiency retrofits in their homes. I also managed outreach events (trade shows, community events, county fairs) to educate customers on SCE’s programs and to help them save energy and money on their monthly bills.• Managed an $800k budget and executed multi-channel marketing campaigns from start to finish utilizing direct mail, email, CRM social media apps, video production, micro-sites, landing pages, and collateral.• Led cross functional teams (including internal stakeholders and external marketing agencies) in quarterly strategy development, tactical market planning, campaign execution, and post-campaign analysis. Campaign efforts resulted in a 142% average increase in program participation each quarter.• Planned, managed, and executed SCE’s trade show presence at the 2012 Orange CountyFair (23 days, 1.3MM attendees). Developed a trade show marketing strategy, designed booth layout and assets and managed staffing and event logistics. Event resulted in a 295% increase in customer interaction, 7% increase in customer satisfaction and a 44% increase in familiarity of programs and services.

In this role I was a communications specialist in the business customer division of SCE anddeveloped internal communications that influenced interactions with customers.• Developed and distributed division wide communications to over 450 employees (mainly managers and business account executives).• Exhibited effective resource and project planning to deliver quality work with timely dissemination of accurate, technical and complex information, while remaining relevant to corporate communication standards.• Worked cross functionally throughout the division to develop newsletters, emails, informational videos, PowerPoint presentations (pitch decks), brochures, flyers and more to support business account executives managing over 285,000 business customers.

In my spare time, I am a part-time marketing consultant and photographer who works specifically with startups, local small businesses, and music groups to solve their marketing problems, boost sales and help enhance their image through creative solutions.• Plans, develops, and executes marketing and design projects in the areas of digital marketing, web design, social media campaigns, branding, email marketing automation (drip & lead nurturing campaigns), advertising, and electronic and print design.• Proven track record launching digital marketing campaigns utilizing social, paid search and ad placement. On average, have boosted online conversion rates for clients by over 200%• Provides professional photography services in the areas of: portraits, events, commercial, architectural, editorial, promotional, lifestyle, weddings and engagements, sports, live music and product photography.