Leads all performance-driven, omnichannel marketing strategies to support the opening and growth of 24 U.S. franchise locations and 3 Master locations internationally, driving growth through digital campaigns, site, and funnel optimization to achieve short- and long-term revenue goals.

Global Integrated Marketing Manager for Medtronic Patient Monitoring business, responsible for developing value propositions, personas, customer journeys and integrated marketing communication campaigns to be leveraged globally.

Global Demand Generation Leader for 3M Robotics & Automation responsible for shaping 3M brand, defining & developing global marketing strategies for new technologies going to market in the industrial manufacturing space.

Responsible for the driving the development and implementation of integrated marketing and communication efforts for 3M hearing protection products in the U.S. My work includes a full range of marketing activities, including marketing annual planning, U.S. hearing seminar planning & promotions, tradeshow presence, vendor management, driving concept, design, development & deployment of traditional print & video production, mobile app development, email campaigns, lead capture web forms, tradeshow collateral and internal & external communications around quarterly product launches in the U.S.

Developed, executed and measured multi-channel, quarterly marketing campaigns for the Sonus Hearing Care Professionals brand. Also acted as marketing lead for 117 franchise locations in the U.S. and 10 Canadian corporate locations.

Worked closely with project managers, creative team, agency partners and vendors to create and execute integrated direct and online campaigns for Dell Inc., one of the largest technology companies in the world.

Lead marketing strategist for 40 Audiology practices. Planned, developed and executed marketing plans for Audiologists to increase medical device product sales. Oversaw all aspects of campaigns including creative execution, deployment and ROI of print, website and local PR events.

Researched local market, networked and cold-called to generate new leads for new agency business.