* Leading and evolving the creative process from concept to completion ensuring consistency across colour, form, print and aesthetic material direction.* Revising client and garment notes after each fitting and making the necessary changes to make sure all the information is passed on correctly* Cross check that each individual project is viable by referencing historical patterns, projects and cross checking the both the Pattern Maker and the Seamstress in charge of the project* Pattern cutting and supporting the atelier when necessary* Participating in all design/development/salesman sample fittings, being on hand to attend in production fittings as necessary      * Supervise the costing structure per garment and make sure all elements are considered and approved before proposing the total to the client   * Responsible for sourcing, ordering and organizing the necessary materials for each individual project, making sure that the items can be ordered within a viable time frame* Being aware of all the lead times of the suppliers of the pieces ordered and making sure these are coherent with the dates provided to clients* Managing the process from initial touch base with the client, through the fitting and confection stage, quality and control and delivering of the item to the client.* Creating and delivering seasonal and long term design strategy for the business with a sharp and impeccable level of detail.* Studying the marketplace and generate ideas that will be relevant and congruent to the target market and consumers.* Be working proactively to identify risks and find commercial solutions without jeopardising the overarching creative vision.* Identifying opportunities for the brand to be an innovator in the marketplace.

* Develop and execute a dynamic PR strategy and implement product and brand communication for corporates as well as all of the brands in the portfolio  * Work directly with founders, brand managers, and each brand’s respective marketing teams to help manage and coordinate day-to-day PR activities across the company * Strategize and communicate regularly with external PR business partners in outreach to magazines, celebrities, influencers, and other media outlets for pitching and product placements* Consistently pitch and secure media coverage * Build and manage relationships with influencers, editors, stylists, and other relevant partners* Help plan and execute PR/marketing events* Work with celebrities, influencers, and other VIP guests for event dressing and styling appointments* Manage and organize the system for tracking samples issued to media and stylists* Monitor, track, and share all press activities and placements with internal and external teams* Create and share monthly press recaps with internal and external teams* Collaborate with content/marketing team to ideate and create relevant decks for internal and external use * Collaborate with content team on social initiatives and campaigns (including, but not limited to, Instagram, Pinterest, Facebook, and YouTube) for product launches, PR initiatives, and other relevant stories* Partner in the development and maintenance of content calendar (including social media* Communicate, coordinate, and work with external PR partners on any new product launches, events and campaigns and share any relevant asset