Insuring Impact, Inc.Our Purpose: Providing Unconventional Financial Solutions 🏆In a world constantly told what to think, we believe in offering an alternative viewpoint, empowering independent thinkers with a choice. ✊🏻WHATEVER STAGE OF LIFE YOU'RE IN, WE CAN HELPWhether you're just starting your career, making adjustments midstream, or looking forward to your golden years, we are here to help you navigate life's financial challenges.At Insuring Impact, we focus on avoiding losses and eliminating excessive taxation—two key strategies for building wealth. These methods, utilized by the affluent for decades, are central to our approach.As your partner on this journey, communication is critical. Reach out to me directly, and let's start working together to achieve a risk-free and tax-free lifestyle.

As Product Marketing Manager, I was responsible for product positioning and messaging across our consumer, business and subscription product portfolios. I developed and implemented go-to-market strategies, crafted compelling content, and drove product pricing and packaging initiatives. My role involved conducting competitive analysis, collaborating cross-functionally to ensure alignment, and managing projects that shaped the vision and perception of our products.

As Marketing Manager, I was responsible for developing and implementing marketing strategies to align Transamerica products and concepts with multiple distribution channels and consumer audiences. I lead marketing efforts for product launches and refreshes, including content development, support material, development of sales education, social media and digital marketing. I also conducted market research and analysis to support the positioning of products and strategies.

I created and executed targeted marketing campaigns for strategic manufacturers to increase Arrow’s market share and visibility within the product category. Developed demand generation activity, including telemarketing campaigns, executive events, e-marketing and direct mail to emphasize the manufacturer’s and reseller’s value proposition to help resellers grow their business. Responsible for monthly marketing reports to track ROI, pipeline and marketing activities.

Assisted in developing and implementing strategic sales and marketing plans. Developed advertising and promotional items including company catalogs, promotional collateral, product line cards, and direct mail. Conducted market research on product and competitor trends, and analyzed pricing to maximize profit margin.

Directed and oversaw marketing operations. Opened new marketing channels and created strategic alliances to help establish new clients. I developed seminar presentations and marketing material.

As an Account Executive, I developed new accounts through lead and telephone prospecting; promoting and selling Amptron’s complete line of products. I consistently ranked in the top third in sales, selling over $250k on a monthly basis. Participated in trade shows to highlight company image and products.