Myrto Kouroglou Email & Phone Number

Zurich, Switzerland

Volketswil, Zurich, Switzerland

Zurich, Switzerland

Zurich, Switzerland

Wollerau, Schwyz, Switzerland

Working for Thermomix & Kobold brand•Understanding customer journey and needs, in order to develop a product strategy (positioning and communication) for new launches or product/software updates•Coordinating the global communication campaign of product launches, including supporting the production of sales & customer marketing material (online and print)•Coordinating the implementation of the Go To Market plan in alignment with the overall business strategy•Responsible to manage… Show more Working for Thermomix & Kobold brand•Understanding customer journey and needs, in order to develop a product strategy (positioning and communication) for new launches or product/software updates•Coordinating the global communication campaign of product launches, including supporting the production of sales & customer marketing material (online and print)•Coordinating the implementation of the Go To Market plan in alignment with the overall business strategy•Responsible to manage market request in product marketing related topics (product launches, product range, pricing, promotions, crisis management, etc.)•Analysing GFK data (market size – shares , portofolio analysis, etc.) and competitor landscape•Closely collaborating with the Product Management, Digital teams (Website & App), Content Marketing & Creative Agencies, Sales and local market team Show less

Zürich Area, Switzerland

Responsible for Classics product segment

Zürich Area, Switzerland

Responsible for Seduction (fashion segment), Beauty-Full (fashionable bigger cups segment) and Essence (premium fashion segment)•Actively contributing on building the product range, novelties and permanent (running) styles, 2 seasons per year•Closely collaborating with Design, Technical Product Development, Sourcing, Costing and Demand Planning departments for the creation of a profitable and relevant product assortment following the target requirements•Tracking market and… Show more Responsible for Seduction (fashion segment), Beauty-Full (fashionable bigger cups segment) and Essence (premium fashion segment)•Actively contributing on building the product range, novelties and permanent (running) styles, 2 seasons per year•Closely collaborating with Design, Technical Product Development, Sourcing, Costing and Demand Planning departments for the creation of a profitable and relevant product assortment following the target requirements•Tracking market and product performance via market analysis, competitor analysis, KPIs tracking, global sales tracking, pricing analysis•Constantly communicating with Regions/Countries Brand teams for range presentation, supporting on range adoption (sell in tools) and collecting and analyzing feedback•Supporting the Global Marketing Department on subjects like: campaigns (identifying campaign styles) and shoots, collection books, packaging Show less

Milan Area, Italy

•Analyzed market and competition data: sales, pricing, in store activity, advertising activity, etc.•Coordinated and developed product launch strategies adopted to the Italian market•Designed and implemented Point of Sale marketing materials with merchandising and trade team•Supported activities for the construction and management of the media plan (TV, press, digital)•Supported activities during the presentations of the marketing strategy & training of the sales force

Milan Area, Italy

Sales Activities:· Analysis of Brands / Merchandising Categories· Research for new potential partners (fill in gaps)· Brand - properties presentations· Definition of agreements once negotiated by the licensing managerNew Business Activities:· Analysis of current market trends· Properties evaluation to expand company’s portfolio· New business development: TV co-productions· Participation on a new cartoon series project (launch strategy… Show more Sales Activities:· Analysis of Brands / Merchandising Categories· Research for new potential partners (fill in gaps)· Brand - properties presentations· Definition of agreements once negotiated by the licensing managerNew Business Activities:· Analysis of current market trends· Properties evaluation to expand company’s portfolio· New business development: TV co-productions· Participation on a new cartoon series project (launch strategy, etc.)(3-month internship position) Show less

Athens, Greece

Responsible for the official continuous radio listenership survey in Athens and Thessaloniki and other prefectures of Greece.Design of the survey, fieldwork coordination & supervision, data analysis and presentation of findings.Everyday contact with radio stations and advertising companies, provision of training and support for the survey’s software and evaluation of findings.

Athens, Greece

Implementation & coordination of both quantitative & qualitative market research studies, in numerous sectors like FMCG & services, Media, European Union research programs, pharmaceutical products etc.Build-up of quotations & research proposals for clients / Questionnaire – discussion guide preparation / Fieldwork follow up / Analysis of findings–Reporting / Communication & presentation of findings to the clientValuable experience through my active involvement in projects related to… Show more Implementation & coordination of both quantitative & qualitative market research studies, in numerous sectors like FMCG & services, Media, European Union research programs, pharmaceutical products etc.Build-up of quotations & research proposals for clients / Questionnaire – discussion guide preparation / Fieldwork follow up / Analysis of findings–Reporting / Communication & presentation of findings to the clientValuable experience through my active involvement in projects related to tracking studies for consumer goods and services, media projects, European Union’s social research projects, and health industry. Show less

Athens, Greece

Athens, Greece

Organization personnel of ticket box offices for Olympic and Paralympic Games of 2004 in AthensSupervisor in ticket box office of Hilton Hotel (in Olympic Games) Panathinaiko Stadium (in Paralympic Games)

Master Of Science, Marketing Management

Major in Product and Service Management Elective courses: Digital Marketing, Green Marketing, Pricing Management, Strategic Design.

Bachelor, Marketing

Exchange students program - Erasmus Socrates with scholarship from ΙΚΥ Institution University College VIA (Vitus Bering) Denmark, Horsens.

Education record

Scholarship upon graduation: Participation at “London International Youth Science Forum 2003’’, July-August 2003