Asia based executive with a passion for driving growth for premium consumer brands in the region and globally. Resident in Asia for the past 25 years being responsible for world leading brands within their categories across all major APAC markets.Member of the global leadership team in STOKKE, driving a very successful high growth strategy based on our strong purpose led brand, digital transformation, organic innovation and M&A, but most importantly, driven by a truly passionate and engaged team.Previously responsible for significant business enterprise start-up, turnaround and expansion in China, Japan, Korea and Australia for European premium consumer brands.Creating and executing the initial market entry strategy for the Bang & Olufsen brand into the Chinese market, creating the foundation for the most important growth market for the group today.I have an entrepreneurial approach and a strong understanding of how to shape the right value creating solutions for companies, their partners and consumers. I have a strong capability to attract, develop and lead highly dedicated and passionate performers in multi-cultural and remote team settings across Asia. My passion lies in successfully driving and guiding great teams and individuals through the disruptive challenges we are facing in these years.Over the years I have built an extensive network in China and the rest of Asia. I am able to see the opportunities and unique strengths of foreign brands and operational models to scale their businesses through organic or M&A activities. I hold a strong ability to bridge the cultural challenges non-Asian brands and organizations often are facing on their journey to maximize their potential and value creation in the APAC region.