• Establish and maintain design and research processes• Lead end-to-end UX design and research projects for IoT products and across platforms: company website, mobile apps (B2B, B2C), and web platform (B2B)• Hire, manage, and mentor members of a small UX team• Collaborate with cross-functional team leads to define product strategy, requirements, priorities, and product roadmap• Lead the development of user journey for B2B and B2C customers• Design wireframes for mobile apps and web platform• Conduct user research and testing to validate user-centered design decisions

• Collaborated with cross-functional teams to craft delightful experiences across different areas (in consumer products, eCommerce web, and mobile applications)• Oversaw and provided thought leadership to a team of UX practitioners to drive impactful results to product development • Provided direction and vision for UX strategy on product development• Planned and led user research utilizing a variety of methods throughout the product-development cycle • Inspired and mentored a team of UX practitioners • Established standards and guidelines for different product lines• Identified opportunities to increase efficiency and impact of the UX team

• Designed conceptual wireframes, information architecture diagrams, user flows, and interaction specifications for VeSync, the smart home mobile app platform.• Collaborated with cross-functional teams, partnering with product management and engineering to conceptualize, build, and ship highly usable consumer products that customers love to use• Significantly influenced app or website strategy and direction • Developed and maintained detailed user-interface specifications and design patterns• Effectively communicated and managed UX projects from vision to release• Measure and analyze customer and feature usage. Identify opportunities to innovate and improve customer experiences

• Created process flows, wireframes, and prototypes for Rakuten.com desktop and mobile experience, from browsing to purchasing products. Projects included redesigning the homepage, product page, search, checkout, department pages, category pages, and campaign pages• Developed and maintained detailed user-interface specifications and design patterns• Incorporated business requirements, market analysis, customer feedback, site metrics, and usability findings to design• Presented design work to multiple teams and senior leadership for review and feedback• Collaborated with cross-functional teams through the entire design and development process

• Designed and delivered wireframes, user stories, user journeys, and mockups for mobile and web. Projects included eCommerce, branded websites, responsive websites, mobile, and desktop application• Established the grounds for Usability Testing• Worked closely with developers and designers to ensure product quality

• Managed and maintained an eCommerce website• Applied eCommerce web knowledge and best practices to ensure positive purchase flow.

• Executed user testing studies and activities• Provided detailed observation notes and survey analysis• Assisted with participant management and hospitality• Interacted with participants and corporate personnel to ensure a positive user-testing experience.

• Redesigned the Chinese Service Center and Chinese School of San Diego website to be more accessible and user-friendly• Developed both websites using XHTML, CSS, and JavaScript• Other duties included print design, event planning, book layout, editing, and customer service