Managing the account by planning, researching, crafting research-based content, and conducting auditing. This includes conducting performance analysis to identify the content format with the highest ERs and relevance, measuring progress towards KPIs, drafting reports, and applying insights into actionable strategies● Exceeded the pre-set benchmarks, achieving 230% for target ER and 120% for ERR targets● Surpassed the video view targets by 238.2% and achieved 133.8% of the target… Show more Managing the account by planning, researching, crafting research-based content, and conducting auditing. This includes conducting performance analysis to identify the content format with the highest ERs and relevance, measuring progress towards KPIs, drafting reports, and applying insights into actionable strategies● Exceeded the pre-set benchmarks, achieving 230% for target ER and 120% for ERR targets● Surpassed the video view targets by 238.2% and achieved 133.8% of the target followers● Drove a 2k% increase in product views and achieved up to 880% increase in product clicks Show less

Led performance team to conduct account performance audits, analyze audience insights, track KPIs for each milestone, and generate performance reports. Cross-collaborated actively in implementing actionable strategies based on report insights (including addressed the trending issue of air pollution and its mental health effects)● Increased 285.82% Instagram followers through organizing events, boosting campaigns, collaborating with KOL, and maintaining regular organic content posts that… Show more Led performance team to conduct account performance audits, analyze audience insights, track KPIs for each milestone, and generate performance reports. Cross-collaborated actively in implementing actionable strategies based on report insights (including addressed the trending issue of air pollution and its mental health effects)● Increased 285.82% Instagram followers through organizing events, boosting campaigns, collaborating with KOL, and maintaining regular organic content posts that resonated with the Indonesian context● Surpassed the Instagram ERR KPI by 159.75% in milestone 4 through ongoing performance audits, valuable insights, and growth-applicable strategy recommendations (including boosted posts ) Show less

Handled digital marketing actions across channels: researching and auditing competitor websites, planning social media and email marketing actions, launching ads, troubleshot technicalities (GAds account, GTM, LP)● Created customer lifecycle and automatic campaign plan: utilize MailChimp to draft email marketing● Decreased CPC by 46.43% on social media (Meta) ads by optimizing campaign budget distribution

Researched the market, formulated programs, executed campaigns, and developed extra touch programs● Uncovered potential growth opportunities up to 25.65% revenue increment by analyzing trends, customer behavior, and price; resulting in an actionable market expansion● Formed partnerships with 3 top-tier scholarship awardees, enhancing the brand's value proposition

A/B tested between channels to discover the feasibility of campaigning the brand from scratch; initiated a Facebook Fan Page and Instagram account, as well as utilized WhatsApp for regular retention activities● Established social media from scratch and maximized engagement through organic posts and boost ads. Garnered 1.4k followers and likes in less than a year, and received a-5 star rating for Facebook Page● Retained an average of 85.23% of students (3 Qtr.) to finish their courses… Show more A/B tested between channels to discover the feasibility of campaigning the brand from scratch; initiated a Facebook Fan Page and Instagram account, as well as utilized WhatsApp for regular retention activities● Established social media from scratch and maximized engagement through organic posts and boost ads. Garnered 1.4k followers and likes in less than a year, and received a-5 star rating for Facebook Page● Retained an average of 85.23% of students (3 Qtr.) to finish their courses through WhatsApp Show less