• Successfully launched and managed enriching educational programs in the field ofECE.• Enhanced teacher proficiency through comprehensive training.• Strategically planned and optimised project workflows.• Facilitated seamless cross-functional collaboration for on-time, budget-consciousproject completion.• Proactively identified and mitigated program risks.

FforFoxes was born on one Playful day when my little one was trying to learn alphabets. I could see she was getting seriously bored doing that. So I ended setting up an i-spy Sensory tray for her. That gave me the idea to launch my first product. These are multi sensory alphabet placards. There are multiple images hidden in each letter. It focuses on building Word associations, new vocabulary and is packed with activities to make the experience fun.

• Successfully executed research initiatives, ensuring comprehensive coverage andhigh-quality data.• Employed various research methodologies, including interviews and observations,to gather valuable insights.• Worked with some big brands in Dubai including TECOM and Dubai Holdings and interviewed high profile client partners as well as target consumers.

My responsibility included collaborating with client, account management and creative partners on developing communication strategies and identifying new market opportunities to launch brands.

Launch of the teen apparel brand RIOT- Planning and developing the marketing activity around the launch including strategy development, campaign execution, market research and team management.Responsible for driving shopping behaviour in store, generated leads and worked on other sales and marketing initiatives to increase footfalls in store.Cross-functional collaboration and co-ordination to effectively organise and track delivery of product to ensure timely completion of projects. Focused effort in inventory control, procurement and vendor management to improve efficiency and cost saving.

Rexona- New brand & format launch- Opportunity: No major deodorant player in the market catering to women. Work: Worked closely with the client, research team and sales team to understand the challenges and market insights to develop communication & product concepts. Axe deodorant Media Innovation- Awarded Effie Silver & Gold for the best mobile & viral campaign of 2005 for Axe Unlimited Academy.

Sunsilk 9to9- Led the successful launch of Sunsilk 9to9, a groundbreaking product innovation in the Indian market, establishing strong relationships with global stakeholders and driving significant brand growth.

Started my career working on IDEA Cellular focused my efforts in making the client realise the potential of the idea or/and campaigns generated by the creative team