I held the pivotal role of overseeing and enhancing paid advertising campaigns on Google Ads, meticulously monitoring their performance. To ensure the efficacy of these campaigns, I skillfully tracked conversions through Google Tag Manager and meticulously cross-checked the data on Google Analytics 4. My responsibilities encompassed a wide array of tasks, ranging from exhaustive keyword research and strategic campaign setup to crafting compelling ad copy that resonated with our target audience. I effectively managed campaign budgets and meticulously tracked conversions, continually optimizing to maximize ROI. My role also included the vigilant management of negative keywords, fine-tuning geographic targeting to reach the most relevant audience, and judicious ad scheduling to align with peak performance times. Additionally, I demonstrated my proficiency in data analysis by creating comprehensive audit reports and weekly reports, providing valuable insights to inform strategic decision-making. My contributions in these areas were instrumental in driving successful advertising campaigns and ensuring data accuracy for well-informed marketing strategies.

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