Erin Amar Email & Phone Number

Boston, Massachusetts, United States

As de facto Marketing Director, lead strategy and act as sole point person for all marketing initiatives systemwide. • Direct and manage annual marketing budget of $250,000.• Rebuild BPL monthly email newsletter of 275K+ subscribers, taking opens from 15% to 64% over a three-year period. • Initiate the BPL’s Google AdWords account. Retain and direct outside ad agency implementation to realize an annual average CTR of 25%. Use knowledge of grant programs to obtain $120,000 of Google ads annually for $7,000.• Deliver promotions on-budget and on-time for up to 20 projects with concurrent deadlines.• Increase effectiveness of event descriptions at bpl.org through creation of fresh style sheet and copy canons. Author and edit text for marketing collateral, advertisements, social media, and website. • Reinforce BPL institutional values through overhaul of all facets of brand, including logos, colors, fonts, and copy.• Source, retain, manage, and mentor junior staff, interns, stable of freelance graphic designers, and copy editors.• Update DEI language standards to align with new/emerging diversity trends and practices. Project manage multilingual outreach.• Institute systemwide language standards update to bring the BPL into written compliance with Title II of the Americans with Disabilities Act. • Collaborate with internal/external stakeholders to translate their vision into words.

Boston, Ma

Created and helmed monthly live event lauded as “Boston’s Best Trivia Night” by Time Out Boston and "A must for music fans" by Boston.com• Brokered and executed prize sponsor partnerships with national and local brands.• Publicized each event via press releases, subscriber e-mails, and listings in local publications/websites.• Researched & authored 60 trivia questions per month utilizing audio, video, visual aids & spoken rounds.• Acted as live co-host and entertainer, engaging with contestants, and creating a convivial atmosphere.

New York, New York, United States

Authored original copy for internationally recognized brand leaders in entertainment and consumer electronics sectors, including music and audiobook promo copy, retail packaging copy, Google Ads, and sales sheets.

Somerville, Ma

Frame One owns and operates The Somerville Theatre and The Capitol Theatre, two historic Boston-area movie houses featuring first run, second run, arthouse, and 70mm/35mm vintage film programming.Promotions• Strategized in-house promotions to build film screenings into well attended events. Built brand awareness, drove attendance and revenue via personal network and industry research. Created partnerships and co-promotions with high profile and main street Boston-area businesses. Established monthly schedule of ticket giveaways to radio and web media outlets to raise awareness. Public Relations• Secured press coverage across Greater Boston media outlets. Created and maintained targeted PR list, authored and disseminated press releases and media advisories. Maintained media relationships to publicize special events and film series including three years of the 70mm & Widescreen Film Festival.Social Media• Overhauled all social channels, averaging a 15% gain in followers over a six-month period. Regularly updated and monitored all channels, adding Instagram. Directed ad campaigns. Advertising• Oversaw and advised on media buys, direct mail campaigns, print, and signage production. Email Marketing• Created a fresh weekly mailer with a 40% average open rate and 9% click rate.

Boston, Ma

Leveraged career as a contributing writer for mtv.com, amazon.com, the Boston Phoenix and others to create and lead a micro-influential editorial website.• Conducted celebrity interviews, recruited and mentored freelance staff, directed content, edited copy. • Brokered partnerships, promotions, and giveaways with regional and national sponsors. • Appeared as subject matter expert on WGBH-TV’s “Greater Boston with Emily Rooney.”

Boston, Ma

Promoted and fundraised for annual charity weekender, drawing sold-out crowds of 400+ from across North America.• Sourced and secured new event sponsors, vendors, and donations for event’s silent auction. • Due to PR efforts, event received national coverage in the New York Times.

Bs Mass Comm, Marketing / Ad, Radio

Activities and Societies: WERS

Web Page Design, Fashion Design

Graphic Design, Fashion Design