Business Analytics, Modeling, Data Engineering at large technology clients. Oversight and mentorship within analytics practice. Sales organization support and strategy, customer insights and propensity modeling, IT operations analytics.Dec 2021 – Current – Fintech startup data integration for operations and analytics.• Integrated new PaaS application-to-loan system to legacy A2L for operations and EDW. Succeeded where two previous projects failed. Guided business requirements definition, established data architecture, led blended-shore data engineering team from definition to completion.Feb 2020 – Nov 2021 – Online marketing group of large software and services vendor• Strategy and implementation: Definition of funnels, metrics, KPIs, ROB reporting data sources and metric definitions, ROB reporting, data management and engineering, customer insights and propensity modelingJul 2020 - Sep 2020 – Northwestern telecom’s online marketing analytics group• Best practices in data management, data engineering, and analytics lifecycleSep 2018 - Oct 2019 – Enterprise consulting sales organization• Predictive models for scoring and ranking customers as leads for specific cloud consulting service offerings. The models identified accounts that consistently outperformed by 2x to 4x vs previous scoring.• Heuristic scoring to incentivize cross- and up-selling, designed in concert with product and consulting services subject matter experts• Generalized data pipeline framework to feed any analytical datasets into customer data lake• ML framework enabling design to deployment in minutes, parameterized predictive ensemble models with custom automatic feature engineering from data lake Jan 2018 - Aug 2018 – Large cloud provider's consulting and developer evangelism org• Customer and market analysis modeling, model predicted customer needs significantly better than SMEs• Resource allocation model for consulting engagements and evangelism

Managed P&L, sales and marketing for a full-service retail bakery and café, commercial bakery, and catering.

Led the Agile delivery of software and service solutions within the Microsoft account, as delivery manager, data architect, business analyst, and certified scrum coach.• Design, build and operation of new digital experience solutions for 100K+ employees and contractors• Led a team of senior data and analytics architects and engineers to improve the performance --by several orders of magnitude-- of a business critical, big data financial system (in the order of 10^10 records)• Specialized in parachuting into ongoing projects

Consulted as an IT Solution Manager for the supply chain division of a global software and services company

Consulted on IT service offerings, enterprise architecture and strategy and frameworks, financial IT and processes, business process management, organizational change management, and on best practices in the software development lifecycle and IT operations; program management, service management, readiness, landing, and value realization.

• IEB, Manufacturing, Supply Chain and Information Systems (MSCIS) Digital Supply Chain: Led the end-to end process and systems architecture design of Microsoft Store's online Unified Catalog• Parallel Data Warehouse Center of Excellence - Lead instructional design: Created readiness programs for enterprise PDW engagements• Microsoft Services' Enterprise Strategy and Architecture (ES&A): Member of the four-man core team defining the Value Realization Framework (VRF), ES&A's organization-wide Enterprise Services delivery framework• Microsoft Services - Service Line 1 (IT Architecture and Planning: ITAP) and SL6 (Industry): Created 20+ enterprise consulting service offerings for field consultants to ensure consistent best practices on enterprise customer IT strategy engagements

• Managed global field operations and presales support for the XM3 Anti-Money Laundering system.• Increased project turnaround from six months average to three months. Oversaw 150% PS project growth in six-month timeframe.• Marketing & presales of third-party applications OEM-ed by Haydrian: financial-vertical CRM and multi-factor authentication (MFA), creating sales collateral from scratch and jumpstarting the sales pipeline

Consulting on financial software technology & processes, business process management, online business strategy, IT management, high-volumeOLTP architecture & performance, requirements management and IT security

Senior IT Business Representative for financial group's Executive VPs of Money Markets, Treasury, and Mutual Funds• Full responsibility for core business division's IT portfolio, operations, strategy, and architecture• Designed and led the delivery of the systems and process architecture for post-M&A integration of Treasury, Money Market and Mutual Funds operations of three banks and a brokerage (Banorte, Bancrecer, BanCen and Afin), combining US$6 billion in daily operations. It was the first complex project in the group-wide M&A to integrate onto a single platform, and with the lowest incident rate.• Architecture design, program management and core code of middleware and REST money market application for branches and online• Program manager for collateralized repo project, a complex regulatory change in money market risk management. The project's first-mover advantage attracted millions of dollars in assets under management.

“Convergencia”, column in Mexican national daily newspaper El Economista’s weekly tech news supplement (IT Week). Target audience for the column was senior management, both technical and non-technical, on the business aspects of IT.

Wrote a weekly tech column focused on telecommunications and the nascent Mexican internet.

Wrote a weekly column geared towards PC power users. covered not only products and trends, but also business and politics related to information technology.