Marc Zasada personal email
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Marc Zasada is a deeply experienced marketing executive who has worked with industry leaders like Microsoft, Dell/EMC, Panasonic, Oracle, Sharp, Alcatel, ATT Wireless, MasterCard, Falcon’s Beyond Global and others in the technology, healthcare, energy, aerospace, marketing, legal, and financial industries for 25+ years. He brings a deep global understanding of editorial workflows, joint marketing with partners, and localization for multiple world markets. Before founding Screenfire, Marc was the Editorial Solutions Architect for Lionbridge Global Digital Marketing, a former on-air commentator at NPR (KCRW-LA), former managing editor of Los Angeles Downtown News, co-founder of VeriTest, Inc., and a highly-published journalist with credits from the L.A. Times, All Things Considered, San Francisco Chronicle and many others. His book "The Impossible Shore" was named one of the 100 Best Indie Books of 2021 by Kirkus Reviews. He is a regular commentator on KXLU Los Angeles. Marc is a graduate of Stanford University.Areas of Expertise:• Writing, Editing, Book Development• B2B Communications• Customer Communications• Enterprise and C-Level Proposal Development and Presentations• Partner & Channel Programs• High-Impact Sales Presentations• Storytelling and Message Development• Rich Media, Video, Graphics, Photography• Localization for World Markets
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Managing DirectorScreenfire Media Feb 2019 - PresentGreater Los Angeles AreaSee www.screenfiremedia.com. Screenfire Media creates and manages compelling content for digital marketing campaigns of all kinds. Services include blogging, ghostwriting, social media, and rich media production. Special expertise is offered in high tech, healthcare, law, safety controls, and gaming. Besides developing SEO/SEM strategies and implementing content workflows, Screenfire helps clients set clear goals, develop KPIs, and create compelling story hooks for internal sales and content teams. -
Book Editor And DeveloperScribe Media Nov 2016 - Feb 2019Greater Los Angeles AreaWorked closely with authors and BIAB teams to develop and finalize nonfiction book manuscripts. Several made it to Amazon bestseller lists and all worked to promote the brand of the authors and their companies. -
Sr. Editorial Solutions Architect - Digital Marketing ServicesLionbridge Technologies Jan 2012 - Dec 2015Greater Los Angeles AreaLionbridge is a $650M globalization, content, and testing company with 50 offices in 26 countries. As Sr. Editorial Solutions Architect, supported leading global companies as they designed editorial projects and content workflows, including blogging, whitepapers, support content, social media, video and rich media with multiple partners and agencies. Clients included Microsoft, EMC Content Division, MSN, and other blue chip tech companies. Served as Creative Director on global campaigns, including hiring, deploying, and supervising teams of 5 to 500 in 28 languages on a worldwide basis. As part of this work, helped sell global managed services and infrastructure by supporting Sales with detailed proposals and compelling presentations. Worked closely with technical SMEs at clients and in-house. Created comprehensive marketing plans and high-impact PowerPoint, Video, and web copy. Participated in numerous personal, on-site client presentations to Fortune 100 companies. -
Practices Director, Technical Ecosystem EnablementLionbridge Technologies, Inc. Jan 2005 - Dec 2011Los Angeles, CaCreated a new practice and business line at Lionbridge supporting leading technology companies as they designed their ISV partner programs, including product certification testing, channel marketing workfows, marketing content, and technical training and enablement of developers. This work included creating and delivering seminars, writing marketing materials, overseeing creation of training materials, as well as building industry relationships through conversations with hundreds of ISV and other partners. Principal work for Microsoft, but also Panasonic Communications, Sage Software UK and Sage North America, Hewlett-Packard, EMC, Final Draft, Inc., and others. Led teams up to 15.
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Producer / Writer / On-Air PersonalityNpr Jun 2004 - Jun 2010Greater Los Angeles AreaProduced part-time for KCRW-FM, America's largest National Public Radio affiliate. Conceived, wrote, and delivered "The Urban Man" commentaries about life in Los Angeles, and became a well-known on-air personality with more than 240 broadcast shows. In this work, attended numerous Los Angeles and Hollywood events, worked with editors, and interacted with the public. Published the related book: "The Urban Man: Staying Human in L.A." through Upper Story Press. Listen to the podcast archive at http://www.podcasts.com/kcrws-the-urban-man. -
Co-Founder And Sr. ConsultantPartnerstream Sep 2001 - Dec 2004Co-founded a consultancy on the development and implementation of large scale channel marketing and technical partner programs, with a focus on the high tech industry. Conceived, created, and delivered a seminar series, “High-ROI Partnering.” Our goal was to help companies untangle partner programs which had grown up organically over time and focus them on structured, profitable relationships.
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Vice President, Product Certification ProgramsLionbridge Technologies Jan 1999 - Jul 2001Greater Los Angeles AreaHelped leading technology companies as they built third-party solution partner and certification programs from a technical, marketing, and operations perspective. Leading planner and implementer of multiple programs for Microsoft, including Designed for Microsoft Windows, Certified for Microsoft Windows, Designed for Microsoft Backoffice, Certified for Microsoft SQL Server. Also launched Designed for AT&T Wireless, ObjectARX Certified for AutoCAD, Certified for HP UX, Canon Printer Certified, Sun Microsystems Certified, Palm Certified, and similar large-scale industry cooperative technical programs. Oversaw related labs, workflows, websites, registration systems, content strategies in multiple geographies. Led teams up to 50.
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Co-Founder, Marketing V.P., Executive V.P.Veritest Jan 1987 - Jan 1999One of two founders of one of the world's leading computer product testing companies. Worked as Executive Vice President and Marketing Vice President until the acquisition of VeriTest by Lionbridge in 1999. VeriTest validated prototype hardware and software on behalf of leading companies such as Intel, Microsoft, Sun Microsystems, Oracle, Sharp, Dell, Panasonic, and many others. During this period, created the original Designed for Microsoft Windows and related programs on behalf of Microsoft Corporation. Consulted with significant enterprises and DARPA on software testing issues. Led teams up to 52. -
Managing EditorLos Angeles Downtown News Jan 1985 - Jan 1990Oversaw all aspects of the editorial department for a 32-60 page weekly tabloid with a circulation of 100,000+, which was then the fifth largest weekly newspaper in California. Wrote numerous news, features, lifestyle pieces, and arts reviews. Planned all special sections, including Health, Travel, Food, Restaurants, etc. Interacted with well-known L.A. and California politicians, industry and community leaders, entertainment personalities. Won the Journalist Award from the American Planning Society-Los Angeles during this period. Led teams up to 20. -
Writer, Editor, Graphics ProductionPalo Alto Weekly Aug 1979 - Feb 1982Palo Alto, CaliforniaWriter, Editor, Production Staff: Co-Founding Editor, “Title Pages,” a book review supplement to the Palo Alto Weekly. One of the seven founders of the Bay Area Book Awards. Freelance contributions to the San Francisco Chronicle, The Antioch Review, the L.A. Times Book Review, and many other publications during this period. Led teams up to 5.
Marc Zasada Skills
Marc Zasada Education Details
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Graduated Summa Cum Laude
Frequently Asked Questions about Marc Zasada
What company does Marc Zasada work for?
Marc Zasada works for Screenfire Media
What is Marc Zasada's role at the current company?
Marc Zasada's current role is Managing Director, Screenfire Media.
What is Marc Zasada's email address?
Marc Zasada's email address is ma****@****ail.com
What schools did Marc Zasada attend?
Marc Zasada attended Stanford University.
What skills is Marc Zasada known for?
Marc Zasada has skills like Leadership, Writing, Strategic Partnerships, Partner Management, Data Center, Content Management, Marc, Sales, Global Alliances, Brainshark, Channel Partners, Digital Media.
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