Marc Zasada Email & Phone Number

Greater Los Angeles Area

See www.screenfiremedia.com. Screenfire Media creates and manages compelling content for digital marketing campaigns of all kinds. Services include blogging, ghostwriting, social media, and rich media production. Special expertise is offered in high tech, healthcare, law, safety controls, and gaming. Besides developing SEO/SEM strategies and implementing content workflows, Screenfire helps clients set clear goals, develop KPIs, and create compelling story hooks for internal sales and content teams.

Greater Los Angeles Area

Worked closely with authors and BIAB teams to develop and finalize nonfiction book manuscripts. Several made it to Amazon bestseller lists and all worked to promote the brand of the authors and their companies.

Greater Los Angeles Area

Lionbridge is a $650M globalization, content, and testing company with 50 offices in 26 countries. As Sr. Editorial Solutions Architect, supported leading global companies as they designed editorial projects and content workflows, including blogging, whitepapers, support content, social media, video and rich media with multiple partners and agencies. Clients included Microsoft, EMC Content Division, MSN, and other blue chip tech companies. Served as Creative Director on global campaigns, including hiring, deploying, and supervising teams of 5 to 500 in 28 languages on a worldwide basis. As part of this work, helped sell global managed services and infrastructure by supporting Sales with detailed proposals and compelling presentations. Worked closely with technical SMEs at clients and in-house. Created comprehensive marketing plans and high-impact PowerPoint, Video, and web copy. Participated in numerous personal, on-site client presentations to Fortune 100 companies.

Los Angeles, Ca

Created a new practice and business line at Lionbridge supporting leading technology companies as they designed their ISV partner programs, including product certification testing, channel marketing workfows, marketing content, and technical training and enablement of developers. This work included creating and delivering seminars, writing marketing materials, overseeing creation of training materials, as well as building industry relationships through conversations with hundreds of ISV and other partners. Principal work for Microsoft, but also Panasonic Communications, Sage Software UK and Sage North America, Hewlett-Packard, EMC, Final Draft, Inc., and others. Led teams up to 15.

Greater Los Angeles Area

Produced part-time for KCRW-FM, America's largest National Public Radio affiliate. Conceived, wrote, and delivered "The Urban Man" commentaries about life in Los Angeles, and became a well-known on-air personality with more than 240 broadcast shows. In this work, attended numerous Los Angeles and Hollywood events, worked with editors, and interacted with the public. Published the related book: "The Urban Man: Staying Human in L.A." through Upper Story Press. Listen to the podcast archive at http://www.podcasts.com/kcrws-the-urban-man.

Co-founded a consultancy on the development and implementation of large scale channel marketing and technical partner programs, with a focus on the high tech industry. Conceived, created, and delivered a seminar series, “High-ROI Partnering.” Our goal was to help companies untangle partner programs which had grown up organically over time and focus them on structured, profitable relationships.

Greater Los Angeles Area

Helped leading technology companies as they built third-party solution partner and certification programs from a technical, marketing, and operations perspective. Leading planner and implementer of multiple programs for Microsoft, including Designed for Microsoft Windows, Certified for Microsoft Windows, Designed for Microsoft Backoffice, Certified for Microsoft SQL Server. Also launched Designed for AT&T Wireless, ObjectARX Certified for AutoCAD, Certified for HP UX, Canon Printer Certified, Sun Microsystems Certified, Palm Certified, and similar large-scale industry cooperative technical programs. Oversaw related labs, workflows, websites, registration systems, content strategies in multiple geographies. Led teams up to 50.

One of two founders of one of the world's leading computer product testing companies. Worked as Executive Vice President and Marketing Vice President until the acquisition of VeriTest by Lionbridge in 1999. VeriTest validated prototype hardware and software on behalf of leading companies such as Intel, Microsoft, Sun Microsystems, Oracle, Sharp, Dell, Panasonic, and many others. During this period, created the original Designed for Microsoft Windows and related programs on behalf of Microsoft Corporation. Consulted with significant enterprises and DARPA on software testing issues. Led teams up to 52.

Oversaw all aspects of the editorial department for a 32-60 page weekly tabloid with a circulation of 100,000+, which was then the fifth largest weekly newspaper in California. Wrote numerous news, features, lifestyle pieces, and arts reviews. Planned all special sections, including Health, Travel, Food, Restaurants, etc. Interacted with well-known L.A. and California politicians, industry and community leaders, entertainment personalities. Won the Journalist Award from the American Planning Society-Los Angeles during this period. Led teams up to 20.

Palo Alto, California

Writer, Editor, Production Staff: Co-Founding Editor, “Title Pages,” a book review supplement to the Palo Alto Weekly. One of the seven founders of the Bay Area Book Awards. Freelance contributions to the San Francisco Chronicle, The Antioch Review, the L.A. Times Book Review, and many other publications during this period. Led teams up to 5.