Muhammad Zeeshan Haider Email & Phone Number

Dubai, Ae

Abu Dhabi, Ae

- Leading the digital transformation and automation of marketing processes- Leading the lead generation operations to support direct and digital sales- Focused on continuous enhancement of content quality, user interface (UI), user experience (UX), and the design of apps, portals, social media and website- Managing Return on Marketing Investment (ROMI) to ensure efficient budget allocation and maximized marketing impact- Utilizing AI technologies to enhance marketing effectiveness and customer engagement

Hong Kong, Hk

Hong Kong, Hk

• Leading Digital and Content Marketing strategy and operations for Europe, UK, Asia Pacific, China, Middle East and Africa• Leveraging AI to deliver results • Spearheading Lead Generation through digital platforms from across the globe • Leading transformation and automation of marketing operations • Launched and successfully executed Agile Marketing initiative• Launched and successfully executed the Growth Hacking initiative • Achieved significant growth in reach and engagement across all platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube and WeChat• Working on continuously improving content, UI/UX and design of apps, portals and global websites • Leading ROMI-focused marketing operations

Uae, Dubai, Ae

• Integration of Dar Al Takaful (DAT) and Noor Takaful (NT) brands • Management of DAT as a holding brand • Management of NT as a consumer brand

Uae, Dubai, Ae

• Oversee the Digital Marketing campaigns including Google Ads, Facebook and Instagram Ads, LinkedIn Ads and Search Engine Optimisation (SEO). • Manage the brand and ensure implementation of brand guidelines across all platforms. Explore potential avenues to promote/strengthen the brand.• Manage the media requirements for ATL, BTL and TTL campaigns. • Develop, review and revise copy for: Noor Takaful website, internal communications, Social Media communication and all marketing material (emails, brochures, posters etc.).• Organize internal and external events.• Oversee Social Media management and devise strategies to improve engagement levels.• Coordinate with internal and external stake holders. • Work closely with creative agency and printers/developers.• Develop concepts, storyboards, creative briefs and other marketing firewood.• Develop award proposals and reports. Won 14 awards so far 🏆.

Dubai, Ae

I moved back to UAE as Partner and Operation Manager/Head at this young and growing Media Production company. I took over as overall in-charge of its operations and was able to transform it to a profitable organization. My major responsibilities at CTP included: • To oversee complete operations of the company.• Head of Creative Section. • To perform strategic planning and management.• To strategize social media strategies for clients & over see execution. • To perform creative Copywriting & Storyboarding. • To conduct Market Research and Feasibility Studies for different projects. • To represent the company in meetings, exhibitions and other events.• To initiate ATL, BTL & TTL marketing activities including but not limited to: digital marketing, social media marketing, B2B meetings, trade shows and events etc.• To maintain close liaison with manufacturers, printers and raw material providers. • To develop and execute marketing campaigns for Public Sector, SMEs and start-up companies.Major clients I managed were: - ASO Lourve JV (Lourve Abu Dhabi Project)- Grand Astur Global (Spain / UAE)- Noor Takaful | Ethical Insurance- CargoCab- Traks Technical Services - RCT Trucks - TT Group - Talal Cargo Transport Major Assignments:- Reviewed and revised the web-copy of new Noor Takaful website.- Interior Projects at Lourve Abu Dhabi

 In-charge of Admissions Office. Accomplished 239% increase in student enrolment at COMSATS University, Attock Campus during Spring 2016. Convener of Official Photography Club. Member of Campus Management Committee (CMC), Campus Academic Regulatory Committee (CARC) & Campus Auction Committee (CAC).  To develop and execute Admission Campaigns. To develop and maintain liaison with Funding Agencies, Local Government Bodies and other stake holders.  To develop and maintain liaison with Union Leaders and Management of Industrial Units. To develop and maintain liaison with Advertising Agencies.

I consulted in the establishment of The Himalaya Trainings & Consultancy. I drafted the complete business plan and helped its successful implementation. Currently, I oversee the business operations, perform strategic planning and supervise execution of strategic plans. My JD included but was not limited to: To oversee coordination with clients and other stakeholders. To oversee the trainings and consultancy projects from inception to completion.  To oversee internal audits against KPIs outlined in the business plan.  To coordinate training sessions organized by the company.  To moderate trainings for following international certifications: NEBOSH IGC, IOSH (Managing Safely), OSHA 30 hours, IADC Rigpass & English for Work.

Abu Dhabi, Ae

Smart Solutions Publishing & Advertising is 1st of its kind tech-based advertising start-up. I managed and oversaw all the company operations including HR, Finance, New Product Development, Marketing and Import/Exports. Some of my desired job responsibilities included:  To administrate and manage the routine work operations. To do strategic planning and management.  To develop and execute Marketing Plans. To oversee HR, Finance and Accounts. To develop and maintain relations with suppliers based in China, Russia, UK, USA, Italy, India and Malaysia. To research, initiate, supervise development and market Augmented Reality Based Mobile Applications.  To conduct Market Research and Feasibility Studies for different projects.  To develop Terms of Reference (TORs) for projects.  To represent the company in meetings, exhibitions and other events. To conduct employment interviews and exit interviews.  To provide and update the content on the website and social media pages. To develop and update Business Plan for the company.Major assignments I worked on were as follows:- Introduction of Vend-Advertising to UAE Market- Launch of Smart Cafe (Coffee Vending Machines)- Launch of Smart Snack machine- Launch of Smart Recycle Machine- Development of Business Plan for Khalifa Fund- Development of Business Plan for Tejaar Dubai- Development of building App- Development of Qibla AR App- Participation of Smart Solutions at m-Gov, EcoWaste, CABSAT 2014 and Google For Work.

Abbottabad, Kpk, Pk

After 9 months of service as Research Associate at CIIT, I was promoted to Public Relations Officer. This new position was more challenging and required me to perform following responsibilities: To plan and execute Market Research activities. To do event planning and management. To organize Pak-China Business Forum as Central Coordinator. To conduct CIIT wide business plan completion named as IDEAS Competition.  To organize trainings and seminars.  To maintain and regularly update ORIC Website and Social Media pages. My major achievements during my tenure as PRO at CIIT were:- Establishment and successful operation of ORIC-Professional Development. This was wing established to offer professional training to scientist, engineers, academic faculty, students and researchers. Several Training Programs were successfully run under ORIC-PD.- National Accountability Bureau (NAB) Officers Training- 2nd Pak-China Business Forum 2013- Seminar on World Water Day, 2012 and 2013

Abbottabad, Kpk, Pk

In order to gain research experience and help strengthen my research skills to be better able to pursue my passion to do PhD in Advertising, I joined COMSATS Institute of Information Technology as Research Associate. During my 9 months tenure at CIIT as Research Associate (after which I was promoted to Public Relations Officer), my job description was: To plan and execute Market Research activities. To do event planning and management. To organize Pak-China Business Forum as Central Coordinator. To conduct CIIT wide business plan completion named as IDEAD Competition.  To organize trainings and seminars.  To maintain and regularly update ORIC Website and Social Media pages. My major assignments during this period were:- Pak-China Business Forum 2012- IBA Invent - CIIT's Team Supervisor- IDEAS Competition 2012

I joined Lead Communications (Pvt) Limited as Creative Head after I met its Founder & CEO during a business plan competition in Islamabad. I participated in that business plan competition and presented the business plan of Ad Republic to attract venture capital for the business in order to expand it. Unfortunately I couldn't attract venture capital for my firm, instead, I started working for a Karachi based Ad Agency and established their Islamabad Office.My job description at Lead Communication (Pvt) Ltd was as follows: To do event planning and management. To develop creative concepts. To do graphic designing of creative concepts. My major assignments included: - KHM PRET LINE- KHM Couture- Mass Communication Day, 2011

Ad Republic was my 4th Entrepreneurial Venture. The company was fomred with a vision to provide 'cost effective, yet creative' advertising solutions to small and medium enterprises (SMEs) at their door steps. Located virtually on www.ad-republic.com and physically in my garage in Islamabad. The company was started with 'zero' investment and was run profitably for around 02 years. To do operations management of publishing and advertising activities. To maintain close liaison with manufacturers, printers and raw material providers.  To develop and execute marketing campaigns for SMEs. To do copy-writing for campaigns.

It was my 3rd entrepreneurial venture. I was director as well as trainer/instructor for Confidence Building, Interview Skills, Self Marketing Skills, English for work place and Basic Spoken English sessions.My Job Description also included: To lecture/train potential telesales representatives. To arrange seminars/workshops on confidence building / communication skills. To develop and execute marketing campaigns.  To hire and develop administrative staff.

It was my 2nd entrepreneurial venture. This company was founded on the same grounds as gumtree.com or olx.com to facilitate classified ads over the world wide web in Pakistan. Unfortunately, during that time (2008) the internet was not much accessible to the target users and we couldn't get desirable results out of the portal. My job description as a PR and Advertising Manager was: To do event planning and management  To develop marketing strategies for the company. To coordinate with other organisations for web banner exchange and e-advertising. To hire and develop sales staff.  To procure office equipment.  To supervise interior décor and renovation of office space.

 To make outbound calls to set appointments for our representatives in UK selling electricity for E.On, N Power, Scottish Power, British Gas etc.  To answer queries of the potential clients and rectify their concerns.

Disruptive Strategy Programme, Digital Marketing

Doctor Of Business Administration, Digital Marketing

Post Graduate Diploma, Digital Marketing

Doctor Of Philosophy - Phd, Digital Marketing

Master Of Science (Ms), Marketing

Bachelor Of Science (Bs), Marketing

Higher Secondary School Certificate, Pre-Engineering

Secondary School Certificate, Science Group